Sales Manager Area

****************@**********.*** /********.*****@*****.*** +887*******

Door No 3/61, Kurudachalam Nagar, 1st street, NGGO Colony Post, Thudialur, Coimbatore- 641022

Core Competency

Sales & Distribution

Business Development

Revenue Generation

Market / Competitor Analysis

Stakeholder Management

Strategy Planning

Liaising & Coordination

Team Building and Leadership

Profile Summary

Top Revenue Leader offering 21 years that reflects year-on-year success in achieving business growth objectives by investigating new business.

Opportunities, maximizing the competitive strength for long-term success.

Subject Matter expert of FMCG, FMCD, Telecom & Petroleum Industry bolstered business through identification of new Channel partners and Retail.

Leader & Organizational Change Agent, delivering business results focused on improving business processes to improve reliability, increase simplicity, and enable scalable growth.

Expertise in heading the Profit Centric Operations along with managing sales strategic relationships, market analysis & expansion, and competency development.

Emerged as a decisive leader with excellence in optimizing complete range of products and services to its valued clientele, investigating new business opportunities, maximizing its competitive strength for long-term success.

Driving revenue growth by consolidating the retail channel network and proactively conducting opportunity analysis in accordance with the market trends/competitor moves to achieve market-share metrics.

Exceptional Motivator & Strategist who addresses cost issues head-on, strengthening productivity and accelerating profit at challenged operation.

Education

MBA in Marketing & HR from NIHRD, University of Madras, Chennai in 2002 with 61% (Fulltime)

BBM from V.L.B Janaki Ammal College of Arts & Science, Barathiar University Coimbatore in 2000 (Fulltime)

Career Timeline

Work Experience

Since Feb’21

Oct 18’-Feb’ 21

Apr’15-Sep’18

Wipro Consumer Care and Lighting

Area Sales Manager- State Head - Kerala

Spearheading state for Lighting business while handling multiple channels like Distribution/Key accounts/Exclusive showrooms

AOP planning & Scheme preparation based on requirement

Formulating channel sales strategies to improve the market share of all products, in shop Branding and BTL activities planning.

Conducting regular sales review to ensure consistency in meeting / surpassing revenue objectives including formulation of mid-course correction plan wherever needed.

Leading business planning and performance management of channel/distribution partners, including development and execution of sales plans, local area marketing, staff coaching, and recruitment and hosting constructive meetings.

Establishing financially strong and reliable channel partners for deeper market penetration.

Conducting demand forecasting; ensuring optimum supply levels with channel partners to ensure timely deliveries to the customers.

Providing consistent partner management to ensure partners developed their sales, pre-sales, and delivery capabilities in-line with designed strategy

Analyzing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning sales and marketing strategies

Leading and monitoring the performance of team members to ensure efficiency in day-to-day operations

Confidence Petroleum Pvt Ltd

State Head- Tamil Nadu State

Sales and Distribution Management

Managing six plant at TN

Overall Business Operation

Sales Promotion and Brand Management

Budget and Scheme Management

Reliance Industries Ltd., Coimbatore as Senior Manager

Business Head Sales and Operations.

Key Result Areas:

Managing 10+ verticals with Sales & Distribution, Branch Operations, P&L Responsibility, Reliance Retail, Network, SCM, Enterprise, FC&A, FFTX Business, Customer care and Customer Relations.

Managing Modern Trade Business both direct and indirect channel (DX Mini & Digital) and other MT Chains (Chennai Mobiles, Poorvika & Etc.)

Managing overall business operation for branch generating revenue and managing the P&L

Tracking mechanism, review vertical & functions wise on daily basis and fixing system & automation in place to value-addition adhering company policy and norms.

Managing 100 plus on-roll and off roll employees for the Branch

Managing performance appraisals and carrier management for employees.

Steering the recruitment and engaging rewards and recognition for the Branch.

Highlights:

Launched Jio as City Manager

Set Branch and On-boarded 1300 outlets by Universal Mapping

On-boarded 40+ Channel partners for device & connectivity business at launch phase.

Deployed 300+ sites with 200+TB consumption on daily basis

Installed IBS at large enterprise and SME’s

Highest conversion base at offline channel

100 LYF device soled at first day of launch & created a benchmark for circle

Rooted 1000+ Km Fiber Connectivity in the City.

Two excusive JIO store with Channel partner investment

Acquisition 175000 4G customer base in 100 days

10000+ JIO phone customers in first 100 days

Attained 45% market share of future phone market with Jio Phone sales

April’14- April’15

Aircel Ltd., Tamil Nadu as Zonal Sales Head

Highlights:

Won Aircel Premier League consecutive for three months

Achieved overall Quarterly APL Award

Received an awarded of INR 2.5 lakhs prize money as a winner of APL for the month May, June, July, and August

Feb’12– Mar’14

May’11- Feb’12

June’05-May’11

May’02-May’05

Trainings & Seminars

Other Details

Vodafone South Ltd., Chennai as Area Sales Manager

Highlights:

Implemented ward wise, distributors wise and area wise fencing to ensure compactness for effective width and depth of distribution

Appointed first Super Distributor to cater all AD’s to cover all rural markets

Appointed as a SPOC for MNP and increased the market share from 9% to 17% on project

Initiated different activities like Marathon, All-in-one Activity, Amoureuse to Cut Lose activity and Universal outlet Combing Operations.

Appointed 11 distributors within 2 months at initial period of joining the profile.

Hired 13 AD’s with ADVMS (Store) as touch points at rural market to increase the distribution width for the zone.

Executed 6 projects comprises to Operation KRAb’03

Hindustan Coca Cola India Ltd., RTN as Area Sales Capability

Highlights:

Merit of achieving RED score consistently with highest market share at Coimbatore, Tirupur, Erode and Salem Markets

Installed and placed highest coolers across ROTN to increase visibility and availability to achieve RED score AOP benchmark.

Nestle India Ltd., Coimbatore & Chennai as Senior Sales Officer

Highlights:

Converted numerous direct parties to Nestle range of product (E.g.: Milk Maid at Good Shepherd School)

Reached a breakthrough entry at most of the institutions by conducting sales promotional activities

Provided highest sales at Hill Drive activities comparing last 11 years (crossing 10 Mio)

Managed to sale 23.33 tons of homemade chocolates on 2007 this is a record comparing to previous highest 7 tons

Converted around 26 vending machines at DSSC Wellington and sold around 22 c/s of vending premixes every month

Bagged first place for Chennai branch (Karnataka, Kerala, Andhra & Tamil Nadu) at 50 paisa price point éclairs (Red Éclairs) and second in 1Rs prize point Éclairs (Milky bar Éclairs)

Awarded first place at Chennai branch (Karnataka, Kerala, Andhra & Tamil Nadu) sales of Nescafe Sunrise premium category.

Achieved highest sales at Lawrence School activity at 2009 crossing INR 1 lakh at activities

Performed a key role by increasing market share for coffees category by 17% (as per AC Nielsen Data) at Coimbatore

Implemented and executed NCVP program for Infant milk and cereals is concerns (Visibility)

Awards & Accolades:

oBest Sales Officer’, South India - 2006

oPassion To Win’ AWARD twice

oBest Officer Award for sauce conversion at Good Shepherd School

oAwarded gold coin for 3 times in Coffee contest

oWinner of 2 Confectionary contest

oWinner of NPL for 2010

oIdea of the Year Award for 2008

Colgate Palmolive India Ltd., Coimbatore & Salem – Customer Development Officer (Professional Product from COP division)

Highlights:

Formed new opportunities & successfully placed range of mouth washes at ICUE units in corporate hospitals in the region

Assisted numerous IDA Meets across Tamil Nadu

Conducted various activities pertain to dental awareness program at Schools/ Collages, Corporates, Inmates, and Rural Campaigns

Attended Leadership Training from Dale Carnegie’s Training Institute and on “Building Leadership”

Finalized summer training and did a study on “Product Differentiation and Buyer Behavior in Tempo Vehicles” for M/s Bajaj Tempo’s

Completed summer project on Customer Satisfaction for Hindustan Photo films

Special seminar at University of Madras on “Decision Making”

Date of Birth: 23rd July 1977

Languages Known: English, Tamil, Kannada, & Hindi

Linkedin details

https://www.linkedin.com/in/sivalingamd

D.SIVALINGAM

Investigated new business opportunities, maximizing the competitive strength for long term success, expert in fervent revenue growth strategies

Location Preference: PAN India

Reliance Industries Ltd., Coimbatore as Senior Manager-Profit Centre

Since Apr’15

May’02- Apr’05

Colgate Palmolive India Ltd., Coimbatore & Salem as Customer Development Officer

Nestle India Ltd., Coimbatore & Chennai as Senior Sales Officer

May’05- Feb’11

Vodafone South Ltd., Chennai as Area Sales Manager

Mar’12- Mar’14

Apr’14- Mar’15

Aircel Ltd., Tamil Nadu as Zonal Sales Head

Mar’11- Feb’12

Hindustan Coca Cola India Ltd., RTN as Area Sales Capability

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