Public Relations and Project Management Summary

Managed assets through editorial and production lifecycles and guided content through review, design, and production

Managed public relations for four marketing groups at Waters Corporation

Developed PR pipeline of news announcements including coverage opportunities; case studies; thought leadership; speaking and awards opportunities to ensure a steady stream of activity; managed European agency for NetSilicon

PR & Content Activities: analyst & blogger relations, community relations, product launches, press release distribution and optimization, byline articles, case studies, editorial development, email newsletter creation, press and analyst tours, product reviews, executive interviews, speaker bureaus, awards and speaking proposals

Ability to work in a matrixed organization and contribute in a team environment; genuine interest in educating and helping employees reach their potential

Thrives in a changing environment and flexible to pivot direction based on priorities

Excellent writing and project management skills; detailed orientated and deadline-driven

EXPERIENCE

Siemens Healthineers

Product Marketing Communications Specialist (contract position) April 2022-June 2023

Support marketing in creating and managing product briefs, messaging, timeliness and campaign content for

collateral, website, presentations, and trade show support

Project manage in-house agency for design and layout of collateral

Obtain legal, technical, regulatory, and patent approval for collateral

Tufts University Fletcher School of Law and Diplomacy

Temporary Part Time Communications Specialist (contract position) Dec. 6, 2021-Sept. 2022

Drafted and posted social media posts at the Fletcher School for Law and Diplomacy

Wrote and edited content for Fletcher School’s newsletter, social media, and working on other ad-hoc assignments

Tufts University Friedman School of Nutrition Science and Policy

Temporary Administrative Communications Support April 6, 2020-Sept. 30, 2021

Copyedited monthly bullets and early drafts for Tufts University Innovation Lab for Nutrition research

• Proofread and copyedited marketing materials and employee communications for spelling, grammar, punctuation, syntax, usage, consistency, and brand voice

Communications Specialist (contract assignment) Sept. 2019-Dec 31, 2019

Researched and wrote communications materials to support projects and strategies

Edited design and layout of publications to reinforce brand and message strategy (Canva)

Uploaded content to Nutrition Innovation Lab website through the content management system (Drupal)

Developed content for social media and email communications (MAILCHIMP)

Managed social media engagement for events (2019 Scientific Symposium in Bangladesh and 7th Annual Scientific Symposium in Nepal)

Coordinated with conference organizers and graphic designers to ensure that printed materials adhered to Feed the Future branding guidelines

Cytiva

Marketing Communications Specialist (contract assignment) Nov. 11, 2021-February 2, 2022

Worked with the global communications team to help execute the communications strategy

Created communication plans, developing assets to demonstrate the effectiveness of communications business

Established and maintained collaborative relationships with stakeholders, across different functions and geographies

ADMET

Marketing Specialist March 2020-May 2020

Created digital content and case studies for company website

Produced high quality written content for ADMET’s metals product line (InDesign)

Familiar with using SharePoint to access marketing drive

Worked with Sales Team to create email campaigns to drive website traffic and lead generation (ACT)

Object Management Group January 2015-July 2019

Marketing Communications Specialist

Planned and directed public relations programs designed to create and maintain awareness of OMG and its 300 standards

Wrote marketing and promotional materials, including data sheets and brochures (InDesign)

Promoted the company’s presence and its main events through its social media channels

Prepared and wrote press releases, media pitches, talking points and byline articles

Executed: editorial calendar management and pitch recommendations; interview preparation; media event planning;

Lehigh Technical November 2014-January 2015

Communications Specialist at Eversource (contract assignment)

Assisted in the development of expanded internal communications programs to promote the image of NSTAR for Windows 7/Office 2010/AD Merge Project

OSRAM Sylvania May 2014-November 2014

Public Relations Admin (contract assignment)

Identified and published competitive information via social media

Performed administrative tasks associated with planning NASCAR’s Chase for the Sprint Cup event

Edited product sheets and wrote articles for company’s employee newsletter

PAREXEL Dec. 2013-May 2014

Corporate Communications Consultant (consulting assignment)

• Analyzed surveys using Excel and makes recommendations in Powerpoint for internal communications deliverables, i.e. quarterly manager/employee meetings, CEO and state-of-the-company videos

Analyzed company-wide internal communications audit findings to identify areas of improvement

Biogen Idec September-November 2012

Public Affairs Manager (contract assignment)

Prepared internal online communication materials/activities to promote and support the mission, objectives, and business goals of U.S. Commercial organization

• Created employee engagement campaigns and site-specific internal communications in preparation of launch for hemophilia therapies; required close collaboration with brand and program teams, and internal site contacts

Wrote intranet articles that promoted examples of Biogen Idec’s culture of excellence-in-action across the company as well as on employee leadership development

AppAssure Software (acquired by Dell Technologies) October 2011-March 2012

Public Relations Manager (contract assignment)

Administered yearly planning and implementation of product-based PR campaigns under direction of product marketing

Co-led product launches by planning, writing press releases, case studies and media alerts, creating media target lists

Ensured proactive contact with the storage, virtualization and cloud media through regular interaction

Analyzed quantitative and qualitative outputs of PR programs to maximize effectiveness and ROI

New England Journal of Medicine July-Nov. 2010

Media Relations Specialist (contract assignment)

Was first-line public source of information about NEJM media relations for journalists, authors and their institutions

Responded to media calls and requests for information and interviews

Managed communications with media subscribers, including embargo-related information

Monitored print, online and broadcast media for coverage of NEJM and stories of interest

Assisted with maintaining social media platforms including NEJM Twitter account and NEJM blog

Schwartz Communications August 2006-November 2008

Senior Account Executive

Secured placements in technology trades and influential blogs: GigaOm, Red Herring, eWeek, ComputerWorld, DBTA, CRM magazine, Selling Power newsletter, Sales and Marketing Management, InfoStor, Data Storage Connection, VON Magazine, Telephony, Internet Telephony, SIP, CRM Today, Integrated Solutions for Retailers

Managed analyst relations including: Bloor Research, Enterprise Management Associates, 451 Group, Dell’Oro and TEQConsult

Wrote press releases, edited byline articles, managed customer references and maintained database of contacts

Waters Corporation August 2004-August 2006

Public Relations Specialist

Single point-of-contact for all proactive and reactive public relations activities for Informatics, Services, Chemistry and Industrial marketing groups

Proactive outreach to media contacts at Genetic Engineering News, LCGC, American Laboratory, Laboratory Equipment, IBO, Pharmaceutical Formulation & Quality, Chemical & Engineering News, Bio-IT World, SC&I, Scientific Computing, Food Quality, Food Technology, Food Safety and other top tier media

Co-managed media kit, press conference and reception at Pittcon 2005 and 2006; co-wrote releases, scheduled media briefings, tracked logistics for both events, performed other tactical duties

Data Translation August 2001-August 2004

Public Relations Specialist (contract assignment)

Provided tactical implementation of public relations programs (product launches editorial and off-editorial calendars and contributed articles) for leading imaging, machine vision and data acquisition company

Single point-of-contact for customer applications stories placed in: Evaluation Engineering, SC&I, Test and Measurement World, Desktop Engineering, etc.

Responsible for securing placements in EDN, Electronic Design, Evaluation Engineering (cover), EETimes, Test and Measurement World, Vision Systems Design, OE Magazine, Photonics, Control Solutions, etc.

Edelman Public Relations Worldwide, Boston (ceased operations) June 1999-August 2001

Senior Account Supervisor

Responsible for: 35K/month accounts, which included managing press and analyst relations, speakers’ bureau, writing, pitching and reporting status. In charge of consulting, e-learning, and semiconductor accounts (ADI DSP and RF/wireless)

NETsilicon, Inc., August 1998-June 1999

AR/PR Manager

Managed domestic and INTL agencies, budgeted PR programs, wrote press releases, arranged interviews with press and analysts, edited/placed contributed articles, and maintained media database and clip reports

Secured positive coverage in EDN, Electronic Design, EETimes, I&CS, IAN, Electronic News, Control Engineering and EE Product News

Secured awards in IAN, I&CS, Control Engineering and IndustryWeek

Successfully placed speakers at: ESC Fall, Internet Device Builder Conference, and National Manufacturing Week

Progress Software Corporation August 1996- August 1998

Senior PR Specialist

Responsible for: media relations with leading trade press, pr campaigns, budget development, strategic counseling, managing PR agency to proficiency, writing press and reference materials, managing customer references, conducting press tours for client/server and Internet product lines, and managing community relations

Randolph Associates August 1995- August 1996

Marketing Communications Writer (contract assignment)

Worked with a team of writers and graphic designers for Digital Equipment Corporation’s flagship server collateral; consulted with senior management on technical specifications; collaborated with sales and marketing to develop positioning strategies and benefits; maintained warehousing and usage reports; and scheduled photo shoots

Managed up to 8 projects simultaneously

Austin Knight August 1994- August 1995

Copywriter (contract assignment)

Wrote copy for: recruitment ads, brochures, direct mailers, payroll stuffers, employee referral programs, alumni newsletter and posters. Client list included: Digital, Stride Right, Emerson Hospital, Staples, Dartmouth Hitchcock, Blue Cross/Blue Shield, Mary Hitchcock Clinic, Burdett College, Quantum and DST Belevedere

Digital Equipment Corp. August 1992- August 1994

Marketing Communications Writer

Wrote and managed deliverables for multi-million dollar business unit, executed media relations, advertising and direct mail programs, wrote copy for brochure and designed advertising copy

Wrote direct mailer that generated 750+ leads and $3.5M in revenue and ad copy that generated $1M in awareness

Secured coverage in Wall Street Journal

PR/AR Specialist August 1990- August 1992

Executed the media and analyst relations programs for the company’s corporate software strategy

Wrote press materials for 20 product announcements and placed articles in 36 strategic publications, such as: InformationWeek, ComputerWorld, Digital News & Review, PCWeek, Open Systems Today

EDUCATION

Fitchburg State University

B.S. in special education, magna cum laude

Boston University College of Communication

M. S. in mass communications

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