Laurie Dominic
Santa Monica, CA
**********@*********.***
Communications Expert:
I am an accomplished, seasoned communicator with experience in serving consumers thru my work in promoting individuals along with local, national and international businesses, non-profit/not-for-profit organizations and medical facilities. As a proactive thinker and problem solver, I have designed and implemented a variety of outrech programs for these clients. I havestrong verbal, and writing skills.
As the President and Founder of Laurie Dominic Public Relations for more than 25 years, I have a results-driven attitude. I’m skilled at combining flexibility, intuitive planning and tenacity. I am a creative, collaborative worker.
Areas of expertise:
Client interaction
Agility in adapting to unexpected situations
Obtaining and coordinating media interviews
Working with the public develop human interest stories
Verbal communications with media and clients
Developing action plans
Writing all types of documents
Professional experience:
Laurie Dominic Public Relations, Consultant, Los Angeles, California – February 1995 to Present:
Designed media outreach strategies to achieve maximum media coverage and customer recognition nationally, locally and internationally. Specialties include working with:
Business-oriented clients Hospitality organizations Product development industries Magazines Hospitals & Physicians Universities Books/Authors .com businesses Consumer products Podcasts Technology Job hiring sites
Clients include (or have included?) and duration of representation:
CareerBuilder.com (18 years)
Avon Breast Cancer 3-Day Walk (4 years)
TrueBlue (a staffing company) (3 years)
DaviesContent podcast consultant and production (3 years)
Dr. Barry Duel (2 years)
CHOC (Children’s hospital of Orange County) (3 years)
Chapman University (2 years)
University of Southern California - Marshall School of Business (2 years)
RentSense (2 years)
Conde Nast Magazines (2 years)
American AIDS Rides Presented by Tanqueray (4 year)
Brandman University (4 years)
Additional clients (represented for special projects or one year):
Cision; R-Zero; zfluence; RentSense; PopMenu, Military Made; Food Forward; Beauty Bus; United Nations; Universal Screen Arts catalogs; The Angeles Clinic Optivus Technology; RentSense; Loma Linda University Medical Center; Mrs. Beasley’s Bakery; Madam Tussauds Wax Museum; First Student, Inc., Incentium; Greyhound; Grey Goose Vodka; Guinness; Incentium; Power Direct Marketing; Hilton Hotels; Internet Home Alliance; International Sportsmen’s Expo; Vert Fitness Center; Cannon Printers and Digital Cameras; L’Ermitage Hotel; Le Parker-Meridien Hotel; The Harvest Festivals; The Help Group; Electronic Arts; CoolSavigs.com, Safeway; Pacific Shores, Inc; Wings (NBC TV); Chamberlain’s Prime Chop House.
Outlets highlighting my clients have included: ABC World News Tonight, Good Morning America, Today, Fox News, Telemundo, CNN, BBC, CBS Evening News, The Wall Street Journal, New York Times, The Wall Street Journal, Associated Press, Today, Reuters, Fox Business Channel, NPR, Bloomberg, Time Magazine, NBC Nightly News, CNBC, USA Today,
I enjoy representing clients who work to make a difference in the world. These include the United Nations - IOM (International Organization for Migration); ROSIES Foundation (teaching employment skills to those with special needs) BEAUTY BUS Foundation (complimentary) beauty and grooming services for the seriously ill).
Media Director-Corporate Division, Rogers & Cowan, Inc., Los Angeles, California – August 1993 to January 1995:
Served as corporate division’s media director, created media-genic campaigns for consumer oriented and interactive clients and advised department on media relations
Secured new business, including Hotel InterContinental (Los Angeles) and Child help USA
Created and implemented marketing campaigns to heighten awareness of hospitality properties and products among specific groups and the general public Re-established the Vidal Sassoon brand name with fashion and general interest media by implementing Vidal Sassoon Streetstyle, a national search for unrecognized fashion designers (generated 190 million audience impressions)
Senior Account Executive, (Solters) Roskin/Friedman, Inc., Los Angeles, California – May 1989 to August 1993:
In my spare time, I am a volunteer for Meals On Wheels. On a weekly basis, I reach out to their clients.
EDUCATION
B.A., Cinema, University of Southern California
Writing Portfolio and References Available by request.