Business Development Sales
Resume:
AMITAVO BHATTACHARYYA
Offering nearly ** years of experience across Hospital industry
Strategist & achiever with excellence in end-to-end Healthcare Marketing, Strategic Hospital Operations, Profit Centre Operations, Business Development with focus on accomplishing organizational goals & objectives; chronicled success & an unmatched track record of effectively spearheading all aspects of Strategic Sales & Marketing & Business Expansion; targeting to express potential in challenging assignments with an esteemed organization
CONTACT
*******.*************@*****.***
PROFILE SUMMARY
• Dynamic, Dedicated & Strategic Leader with expertise in overcoming complex business challenges and making high stake decisions using experience-backed judgment & work ethics; Member of Academy of Hospital Administration (AHA)
• Business Turnaround Specialist with excellence in undertaking analysis of business performance
/ bottlenecks to make strategic decisions; skilled in formulating future objectives & operational policies / procedures on performance for the organization
• Formulated the strategy & plans for organization’s business operations; conceptualized & developed new business strategies which led to an increase in turnover & profitability of the organization
• Worked across multiple geographies namely West-Bengal, Orissa, Bihar, Jharkhand, North East
& Agartala, Delhi, Madhya Pradesh & Punjab and overseas locations: Bangladesh, Bhutan & Nepal
• Contributed to the overall profitability of the organization by promoting infertility services for Eastern India, Bangladesh, Nepal and Bhutan in IHR
• Felicitated with an award for Award for outstanding performance and execution in Sales, Business Development, Professional Education and Training at Johnson &Johnson Hospital Supplies
• Track record in all aspects of Hospital functions with excellence in delivering accurate key information related to business development in tight schedules
• Outstanding success in building and maintaining relationships with key corporate decision makers and establishing large volume & high profit accounts; proficient in fostering relations with customers and finalization of strategic alliances
• Showcased excellence in overcoming various business challenges in a fast changing business environment and making decisions using experience-backed judgment, strong work ethic and irreproachable integrity
• Dedicated leader with entrepreneurial blend of mind; established division from scratch and increased sales multi-folds, thereby growing revenue
• Subject Matter Expert of managing business operations encompassing relationship management, administration, market analysis, development of new markets and market segments
• Succeeded in formulating & implementing the strategic plan that guides the direction of the business or organization; provided oversight to the complete operation of the organization in accordance with the direction established in the strategic plans
• Visionary Professional with skills that reflects year-on-year success in achieving business growth objectives and optimizing the entire value chain of business for achieving the targeted top & bottom-line profitability
• Proven excellence in breaking new avenues, developing business from scratch & driving revenue growth and proactively conducting opportunity analysis by tracking market trends & competitor moves to achieve market-share metrics
• Unique blend of visionary leadership with expertise to lead strategic planning and operations, business model re-structuring, cost control and effective management
• Delivered outstanding business growth outcomes in highly competitive markets of India, International markets by repeatedly exceeding targets, fueling marketplace presence and deepening & retaining account base
H I G H I M P A C T S A L E S & M A R K E T I N G
P R O F E S S I O N A L
EDUCATION
CAREER TIMELINE (Recent 5)
ACHIEVEMENTS
WORK EXPERIENCE
Apr’21-Till Date: Labaid Cancer Hospital & Super-Speciality Centre, Dhaka Bangladesh as Country Head of Marketing & Sales
Key Result Areas:
• Spearheading the Top line & EBIDTA achievement & P&L management
• Leveraging skills in recruiting Clinical talent in Bangladesh & also from India, while, managing Hospital operations so that resources are managed most effectively while furthering the hospital objectives of excellence
• Fostering and maintaining all existing corporate tie-ups enhancing footfalls from the existing clients in clinic hospital division
• Coordinating with the marketing insurance department take appropriate measures to increase the footfalls
• Forging relationships with industry partners including negotiating of contracts, managing of commission structures, evaluation of industry discounts and familiarisations, including brochure inclusion
• Steering efforts in evaluating profitable business opportunities and position products as per market needs across domestic & international regions; steering marketing of products right from enquiry generation to execution
• Representing organization at national and International industry events; led enterprise-level sales opportunities and coordinating project teams for large accounts
• Steering efforts in executing various activities planned as per the phase-wise Marketing plans for example, CMES, Workshops Camps, Patient Education Program, Life – Style Management Program
• Devising marketing strategies for the brands keeping in mind the targeted customers and product segmentation
• Steering efforts in evaluating profitable business opportunities and position products as per market needs across domestic & international regions; steering marketing of products right from enquiry generation to execution
• Exhibiting leadership skills in devising go-to-market strategies to leverage opportunities of growth share enhancement
− Certified Lean 6 Sigma Green belt
− PGDHM (Hospital Management)
from Annamalai University in 2011
− MBA (Hospital Administration) in
2022
− B. Pharm. from Nagpur University,
Wardha in 2002
PROFESSIONAL AFFILIATION
Active member of AIMA
CORE COMPETENCIES
Strategic Hospital Sales
& Marketing
Strategic Alliance &
Tie/Ups
Revenue and Pipeline
Growth
Profit Center
Operations
Account Management
Clinical Recruitment
Strategic Alliances
Market Research &
Analysis
ATL/BTL Marketing
Activities
Team Building &
Leadership
TRAINING
• East-India Pharmaceutical Works
Pvt. Ltd. in Bulk Drug Manufacturing
and Durgapur Pharmaceutical
Works Pvt. Ltd.
PREVIOUS EXPERIENCE
Jan’14-Feb’16: Fortis Hospitals, Kolkata
as Head Sales & Marketing – East India
Highlights:
• Administered Eastern India & contributed
to healthy revenue growth
Led International referral Chain
Development- Managing business
development, achieving target for
the respective territory, network
with doctors & referral hospital in
IHR
Profound success across Doctor
hunting (sourcing)-70 Oncologists &
other Super-speciality doctors
sourced who are practising at Labaid
Cancer Hospital & Super speciality
Centre
Launched original/ research specialty
products at all the government and
corporate hospitals and nursing
homes in the entire eastern markets
in Fulford India Ltd.
Turnaround specialist with success in
making Tazact as one of the most
successful and volume building
brand of Cipla Ltd.; conducted
sessions in various refresher training
programs for the same
2014-
2016
Fortis
Hospitals,
Kolkata
2018-
2019
Center for Sight
Eye Hospitals
(CFS), Delhi
2016-
2018
Institute of Human
Reproduction (IHR),
Kolkata
2020-
2020
Grecian Super
Specialty Hospital,
Punjab
Since
2021
Labaid Cancer
Hospital & Super-
Speciality Centre,
Dhaka
• Managed Referral/ Corporate and
Insurance Business; devised brand plan
and propose various Marketing strategies
in accordance to corporate policy for
hospitals brand
• Conducted various activities as per the
phase wise Marketing, Branding,
Communication Strategic plans
• Initiated Marketing plans for example,
Workshops Camps, Patient Education
Program, Life Style Management Program
Feb’10-Nov’13: Johnson & Johnson
Hospital Supplies, Kolkata as Zonal
Manager-Professional Education &
Sales –Eastern India
Highlights:
• Managed the sales & marketing of Surgical
products & equipment in Eastern India
Ethicon, Hernia Mesh divisions, Advanced
Sterilisation Products, Gynaecare, Endo-
surgery & portfolios
Jan’09-Dec’09: Cadila Pharmaceuticals
Limited, Kolkata as Zonal Sales
Manager -Oncology division– Eastern
India
Administered sales & marketing of
Oncology products in Eastern India
Nov’03-Dec’08: Fulford (India) Limited,
Kolkata as Executive – Sales &
Marketing -Oncology division– Eastern
India
Jun’02-Oct’03: Cipla Limited, Mumbai
as Executive – Sales & Marketing
• Identifying monthly/annual sales targets and executing the same in given time frame for enhancing existing clientele
• Exhibiting leadership skills in Doctor profiling & hunting (sourcing)which includes performing Salary negotiations in co-ordination with the Managing Director, discuss all perks & allowances
• Steering efforts in devising Brand guidelines along with Agencies & entire Branding & Communications, PR+ Media management, leading Internal & External branding of the Hospital
• Monitoring Corporate Marketing- Empanelment+ Engagement to drive business
• Fostering tie-up with Insurance Companies to drive business through them; reviewing the performance of Outdoor & Indoor Sales teams to drive Referral business through them
• Leveraging skills in conceptualizing TVC+OVC through Advertising Agencies + network with Celebrities for the same.
• Forging network & driving International Agreements with various Hospitals & Organizations for Knowledge & Technology sharing processes like SINGHHEALTH, RGCI etc
• Liaising with the major govt authorities & Dignitaries & Media persons for smoother Hospital operations
• Preparing monthly/yearly revenue targets & analysis & prepare & maintain Marketing budgets
& expenses; driving business through strong digital presence & Digital marketing
• Planning and devising all strategies along with Managing Director to drive business
• Performing Peripheral OPDs/ Clinics with senior Consultants in a kind of Hub & Spoke model to generate patient & business flow to the Hospital
• Conducting business planning for another 500 bedded Hospital & Medical College in Dhaka in close co-ordination with Managing Director & Business Consultants
• Completing MOU Agreements with International Healthcare & Hospitals with the Organization
Feb’20-Sept’20: Grecian Super Specialty Hospital, Punjab as Assistant General Manager heading Punjab region
• Managed Sales for Punjab region & developed referral business Apr’18-Nov’19: Center for Sight Eye Hospitals (CFS), Delhi as Head Sales & Marketing (North & East India) as Senior Manager (Sales & Marketing)
• Worked at Flagship Hospital at Dwarka, while, managing Delhi NCR
• Success in generating revenue from scratch to 3 Cr in around an year's time
• Developed monthly MIS and circulating the same to senior management highlighting the Corporate tie up, Corporate footfalls trends, Retail footfalls trends / Revenue achievement, Development of team members, Reducing Attrition & created talent pool Apr’16-Mar’18: Institute of Human Reproduction (IHR), Kolkata as Head Marketing
& Operations (East India, Bangladesh, Bhutan & Nepal) Highlights:
• Exhibited leadership skills in leading team and ensured that they perform to their perform full potential; devised long-term and short-term business goals
• Conducted follow-up with the newly generated leads/ newly approached OBG/ IVF specialists
& persuaded them for a tie-up with the organization and increased the walk ins
• Created and maintained center/ state level statistics and regularly update the same
• Administered International Business- primarily increasing patient traffic to meet targets set in the beginning of the year.
• Identified Partners in target countries: Doctors, Hospitals, Insurance corporates, Travel Tour Operators dealing in Medical Travel
• Participated in the signing of MOUs with the Referral Partners & International conferences Fairs
• Strategized International prices and promotional discounts; performed thorough competitor analysis with respect to pricing, services offered; conceptualized new initiatives for increasing sales top of mind recall amongst potential patients
• Performed due-diligence which includes investigating the business prior to signing the contract; deciding terms conditions and signing finalise the agreement
• Liaised with the Projects Operations team for set up; performing OPDs CME s in target countries
P E R S O N A L D E T A I L S
Date of Birth: 20th June 1979
Languages Known: English, Hindi, & Bengali
Address: Flat No. -1C, Bhaskar Bhawan, P.O. G I P Colony, Ramrajatala, Howrah-711112, WB
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