Eileen Becchio

*** ******* *** * ********, Ca ***34 -- Cell 707-***-**** adv1pg@r.postjobfree.com

Profile

Extensive experience at senior level sales team management. Multi-specialty physician relations and community outreach manager with strong medical industry professional relationships. Revenue generating expertise and sales goal exceeding track record.

An industrious, goal achieving customer focused and reliable manager with goal focused work ethics, Flexible, able to prioritize and manage multiple demands simultaneously. Exhibits sound judgment, team player approach, and positive motivator. Holds strong loyalties with co-workers and clients.

Education

Masters Business Administration – Health Services Management

Golden Gate University, San Francisco, CA May 1994

Bachelor of Science Degree-Business Administration-Minor in Marketing

California State University, Stanislaus, CA May 1987

Experience

Regional VP Business Development – Core Health Care

Sept 2019 – Feb 2023

Manage 10 SNFs including Sub Acute Units in East/North Bay Area.

Exceeded census goals in 2 focus facilities impacting a 60% gain in net revenue. One facility from 2 Medicare to 12 within 3 months. Implemented new branding strategy.

Presented an educational seminar of PDPM to 12 acute hospitals, in SF bay area.

Obtained new contracts with Sutter, Kaiser, and North Bay Acutes for new service lines. Cardiac recovery units, Sub Acute, leased bed options complex patients.

Created new tools for sales team to assist with achieving census goals, based on clinical and therapy outcomes.

Hired new physicians to implement clinical programs that increased quality skilled mix.

Assisted hospice division, Continuum Hospice, opening new contracts with other SNF providers in Nor Cal.

Regional VP of Business Development – Avalon Health Care

Oct 2017 – August 2019

Manage seven SNFs in central valley Ca, building census and obtaining key contracts

Contracts from Sutter, Dignity and Tenet to increase quality mix.

Obtained highest skilled mix for regional trends.

Developed a strong sales team, coaching, and strategic plan development.

Introduced physician groups to operations to join our company to strengthen clinical programs.

Branding and positioning facilities with key accounts and hospital systems.

Extensive research, market strategy planning in development of clinical programs to enhance net profit.

Regional VP of Business Development – Northern California

Nov 2010 – Oct 2017 (requested to return) SNF Management - Windsor West Hollywood, CA

Recruit, direct and effectively coach high performing sales teams for 21 Northern Ca SNF/ALF facilities

Developed and launched a multi-disciplined physician relations program to enhance revenue growth.

Lead the team to surpass financial goals for the region.

Impacted Census development by exceeding goals to yield an increase in projected revenue goals.

Regional Occupancy by a net gain of 7% and Quality Mix increase from 12% to 27% to exceed targeted budgets. Achieved number one region in census for 4 years.

Conducted market research for niche development to build census in focus facilities

Regional Director of Sales and Marketing

Oct 2008 – Nov 2010 Carlton Senior Living ALF Martinez, CA

Responsible for hiring, mentoring, and developing effective skills of the team for 9 Northern Ca Assisted Living Communities.

Multiple sales awards obtained for exceeding revenue goals and up selling beyond expectations. San Leandro community 100% full for a year!

Provided ongoing training and coaching to sales team; set goals, and implemented sales campaigns to increase census and revenue.

Leased up two new communities, within eight months, and researched new niche development opportunities with market demands,

Assisted CEO with approval of local market in meeting city officials for early stages of planning new site.

Redesigned menu of services and pricing for organization that resulted in 15% increase to bottom line.

Regional Marketing Director – Southern/Northern California

Dec 2005-Oct 2008 SNF Management - Windsor West Hollywood, CA

Manage all marketing and public relations 8 skilled nursing center and 1 assisted living

Develop and implement strategic marketing plans with each facility

Conduct sales training with each marketing team with referral sources

Market research for key contracts to impact census and revenue from HMO’s

Niche development effectively position each center within each market

Target key referral source to increase census and total occupancy to above 95%

Director of Marketing – Northern California

April 2005-Dec 2005 Sutter Regional Medical Foundation Fairfield, CA

Launched new surgery center and diagnostic imaging center for Solano County- Sutter

Developed annual strategic marketing plan to support forecast for annual budget.

Credentialed 106 physicians for surgery center, impacted monthly volume from 52 to 213 cases per month

Increased volume in MRI, CT, and Ultrasound by 90% in 45 days

Director of Marketing and Sales - Northern California

Dec 2003-2005 Ocadian Hospitals and Care Centers San Francisco, CA

Manage marketing, public and physician and allied health relations for 8 inpatient healthcare facilities

Responsible for all media, community and physician communication services

Provide training in customer service, media relations, census management and admitting processes.

Manage all consumer and internal communication collateral material development and distribution.

Business Development and Public Relations Director – Northern California Division

1997-2003 Sun Healthcare Group Albuquerque, NM

Managed all phases of marketing and public relations for 24 healthcare facilities, total of 1609 beds

Instrumental in providing leadership guidance in media relations, crisis communication, and community and government relations.

Initiated proactive promotional strategy to address image, community awareness and heightened local government visibility. Actively involved in healthcare related grassroots lobbying campaigns with healthcare leaders and workforce unions.

Provided strategic planning for the development of new product services, specialized clinical units, market opportunities and contracts.

Developed marketing and communication action plans across all product lines of inpatient and outpatient acute care, LTC, sub acute, rehabilitation, Assisted Living, Home Health, and Pharmacy Divisions.

Created promotional campaigns, media strategy and collateral material for introduction of new services.

Achieved the award for Top Regional Marketing Director 2000.

Developed promotional campaign incorporating motivational events that drove census from 89% to 95%.

Regional Director of Public Relations & Business Development

1995-1997 Regency Health Services, Inc. Tustin, CA

Responsible for all phases of public affairs and marketing for 33 facilities in Nor Cal by assisting operations in strategic development and implementation.

Led the region in developing and implementing internal and external marketing systems, customer service program training, utilization of key accounts in managed care contracts, and developed promotional materials to impact provider relations and increase community awareness.

Developed and conducted educational training in media relations, sales, marketing and customer service, for all levels of the organization as well as external community and healthcare groups.

Analyze market feasibility studies to develop a complete in-depth market analysis and plan for geographically defined areas/territories for product line development, niche or differentiation.

Area Marketing Manager - East Bay, San Francisco, CA

1993-1995 Meritcare Inc Pittsburg, PA

Responsible for business development for 8 facilities. Conducted market analysis for potential projects, competitor surveys, and population demographics.

Developed and monitored internal and external marketing, communication and admission systems.

Marketing Admission Director – Valley Manor

Conducted all marketing phases for 190 bed SNF, and admissions of 37-45 per mo.

Exceeded census budgeted goals and maintained 98% occupancy with 26% Quality Mix.

Networked with professionals in the healthcare industry, and developed referral relations.

Developed a strong internal marketing team to focus on family and responsible party relations.

Certifications:

R.C.F.E. – Administrator Certification California May 2001

References Available Upon Request

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