Account Manager Food Service

David W. Kettler

Phone: 616-***-****

Email: *********@*****.***

Location: Grand Rapids, MI

LinkedIn: https://www.linkedin.com/in/david-kettler-6212944/ Summary:

High-performing brand marketer, passionate about implementing brand marketing efforts in various industry verticals. Twenty years of media agency experience multi-roll impacting positive organizational outcomes via the breadth of practical analytical and communication skill experience, planning of marketing communication strategy, and paid media campaign execution and management. Confident in collaborating with cross-functional teams to solve complex, high-stakes problems. Committed to continuous improvement and contributing to team success.

SKILLS:

• Development of brand communication and advertising campaigns - Holistic media consulting and planning for brand alignment strategy.

• Strong interpersonal skills and ability to build rapport quickly with all levels of the organization, including senior executives.

• Digital advertising –application of concepts and principal fundamentals of digital advertising.

• Vendor Partnership management.

• Cross-Functional Collaboration between client and account teams of integrated agency specialists to implement well-coordinated planning with client teams.

• Prolific range of marketing endeavors and perspectives managing campaigns and client relationships.

• Broad retail marketing, field marketing, and advertising campaign execution experience: Grocery/CPG, Healthcare, OTC drugs, Higher-Ed., Hospitality/Tourism/CVB, Insurance, and Consumer Products. Brewery, Banking/Credit Unions, Furniture, Professional and College Sports, etc.

• Strategic thinker and problem solver with an analytical mindset and ability to innovate and generate new ideas and approaches.

• Working knowledge of local, statewide, and beyond. EMPLOYMENT EXPERIENCE:

Key Account Manager - Contract, Media Place Partners Oct 2022 to present

Grand Rapids, MI (Media Place Partners is a regional leader in holistic media agency services) Current primary role Key Account Manager – Gordon Food Service Stores in North America; direct all marketing campaigns, including holistic B to B and retail B to C grocery, seasonal/Holiday, employment, and new market/store marketing development. Implementation of in-store, traditional, digital, and CRM data- driven marketing tactics. Helped to grow modest GFS store marketing budgets to multi-million dollar increases in investment while helping GFS’s reach overall record revenue. Work with the Senior VP of Retail Marketing GFS Stores.

• Stores in North America; direct all marketing campaigns, including holistic B to B and retail B to C grocery, seasonal/Holiday, employment, and new market/store marketing development

• Implementation of in-store, traditional, digital, and CRM data-driven marketing tactics

• Helped to grow modest GFS store marketing budgets to multi-million dollar increases in investment while helping GFS’s reach overall record revenue

• Work with the Senior VP of Retail Marketing

• Skilled at communication flow between client and account teams of integrated agency specialists to implement well-coordinated planning with client teams

• New store market research/planning campaign execution

• Evaluate media vendor pitches and specialized tactical digital vendor offerings.

• Development of retail experiential activations that increase personal customer contact collection that supports email and texting marketing efforts.

• Activity liaising with other vendors to develop cutting-edge technologies that immerse shoppers in the brand.

• Experience in executing targeting and segmentation of CRM-driven database marketing tactics.

• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.

• Drove sales by developing multi-million-dollar advertising budgets.

• Oversee a team of 5-6 professionals handling accounts.

• Managed accounts to retain existing relationships and grow business.

• Enhanced profitability by developing pipelines utilizing marketing and sales strategies. Managing Director

July 2018 to Oct 2022 (Contract with Media Place Partners)

• Led the development of a comprehensive business plan to maximize profitability and company performance.

• Devised and implemented innovative marketing campaigns to promote products and services for various clients.

• Cultivated and strengthened lasting client relationships using firm issue resolution and dynamic communication skills.

• Spearheaded successful business development initiatives aligned with the company's strategy and core competencies.

• Assisted in recruiting, hiring, and training team members.

• Monitored and coordinated workflows to optimize resources.

• Trained and guided team members to maintain high productivity and performance metrics.

• Negotiated new annual contracts and service agreements with vendors for prime pricing.

• Mitigated business risks by working closely with staff members and assessing performance.

• Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help the company evolve and grow.

• Managed purchasing, sales, marketing, and customer account operations efficiently.

• Piloted cross-departmental projects to achieve successful delivery of new initiatives.

• Monitored office workflow and administrative processes to keep operations running smoothly.

• Reported issues to higher management in detail.

• Identified and qualified customer needs and negotiated and closed profitable projects with a high success rate.

• Implemented business strategies, increasing revenue and effectively targeting new markets.

• Recruited, hired, and trained initial personnel, working to establish vital internal functions and outline the scope of positions for the new organization.

• Negotiated prices and services with customers and vendors to decrease expenses and increase profit.

• Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long- term habits.

Media Place Partners - Founder Owner, January 2005-2018 (Sold Business in 2018)

• Led vision and start-up for Media Place Partners (MPP) into west Michigan’s premiere media services agency, providing clients with traditional/digital media planning, buying, and consulting services.

• MPP handled over 25 million dollars in gross annual ad spend.

• Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.

• Negotiated key initial contracts and established plans to formalize structure and support growth.

• Leveraged company success; at the time of sale in 2018,

• Managed day-to-day business operations.

• Trained and developed team members to build human capital.

• Trained and motivated employees to perform daily business functions.

• Cultivated forward-thinking, inclusive, and performance-driven company culture to lead industry innovations.

• Enhanced operational efficiency and productivity by managing budgets, accounts, and costs. EDUCATION:

B.S. Communications, Grand Valley State University Allendale MI

• Completed coursework in Communications, Advertising, and Public Relations.

• Student athlete

Digital Marketing Certificates:

• Google Ads Search Certification

• Google Analytics Individual Qualification Certification

• HubSpot Email Marketing Certification

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