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Marketing Manager District

Rochester, NY
January 24, 2023

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William S. Burger

** ***** ***** **. *********, NY 14615 Cell: 585-***-**** Home: 585-***-****


****-**** ***** & Marketing Manager; Rochester Technical Group, Inc. (Dental Lab)

Directly responsible for all sales, inquires, correspondence, & closing

Successfully opened several new territories through cold calling, email, direct

mail, referrals, trade shows, lunch & learns, seminars, & follow-up

Created all marketing materials for clinical brochures, direct mail, & email

Successfully launched & branded several new products

Planned & promoted all trade shows across the country including air travel,

rentals, lodging, meals & customer entertainment

Designed all boxes, packaging & shipping materials for our products

Streamlined all national shipping methods to & from the company

Planned & promoted all local & national Continuing Education programs

Responsible for all corporate events & tours with Doctors & staff

Successfully managed accounts receivables & collections

Hired & trained all short-term field representatives

1986-1994 District Manager; Mugnolo Corporation, DBA Arby’s

Recruited all management personnel for 12 Rochester area locations

Managed the construction & opening of several Rochester area locations

Directly responsible for each units’ cost of sales, payroll, & general operating expenses

Developed training program for all management & staff

Conducted new staff orientations

Successfully launched several new products

Coordinated all in-store marketing & point of sale promotions

Conducted all monthly compliance audits of the units’ quality, service, cleanliness

Ensured the compliance of all federal, state, & local regulations

1978-1998 Assistant Supervisor; Louis Mendicino General Contractors

Scheduled & supervised employees

Responsible for accounting, payroll, & quoting new work

Education & Professional Awards:

AAS, Marketing; Monroe Community College

Arby’s Restaurant Management Training Seminar

Arby’s Diamond Development Program

“Impact Supervision Skills”

Arby’s Corporate Certificate of Merit

“Brand Relaunch”

McDonald’s Management Development Program

“Outstanding Achievement Award”

References: Furnished upon request

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