LISA DEVRIES

***** ***** ***** ****** ****, Illinois 60477 708-***-**** adu2rs@r.postjobfree.com linkedin.com/in/lisadevries/

SUMMARY

A highly creative, passionate and results driven SENIOR MARKETING EXECUTIVE with extensive experience in internal and external communications, advertising, public relations, business development, digital promotions, print and visual media management and direction, implementation and execution of branding initiatives, and market intelligence. Vast experience throughout beverage, CPG, housing, REIT, fashion, restaurant and retail industries. Knowledgeable in B2B, B2C, retail and industrial environments.

EXPERIENCE

The Anthony Marano Company, Chicago, IL

Director of Communications and Marketing, 2016 to present

The Goodness Greeness brand was transferred here in the spring of 2016. In the first ever true marketing position, maintained previous branding standards, managed company transition and developed full scope branding assessments and plans.

●Brand Development – Redeveloped company branding position and launched three direct to consumer produce brands. Implemented branding across multiple platforms including signage

●Packaging and New Product – Through demographic research and customer demand led the development and launch of numerous new, branded produce brands and packages.

●Web and Digital – Launched, managed and maintained social media channels for company including consumer and B2B strategy. Overhauling current company website.

●Communications – Managed copy and tone for all internal and external communications including PR, events, presentations and executive communications.

GOODNESS GREENESS, Chicago, IL

Director of Communications, Marketing and Business Development, 2014 to 2016

Newly created role as a key member of executive team at the Midwest’s largest privately held distributor of organic produce, responsible for the creation, development and ongoing programming of all internal and external communications and marketing. In May of 2015, extensive company changes resulted in my position also overseeing Sales, Customer Service and Business Development functions.

●Branding - Developed brand strategy including positioning, competitive analysis, logo and voice.

●Digital - Established significant social media presence from the ground up, managed complete website redevelopment and created internal messaging calendar supported by e-channel distribution of key selling concepts.

●Sales Programming - Performed customer outreach and structured support programs for sales teams that delivered clear, concise methods of new customer acquisition and retention.

●Established full yearly marketing, PR and sales plan.

●Executed all collateral support functions, agency selections, events management and packaging selections and development.

WESTFIELD CORPORATION, Aurora and Joliet, Illinois and Merrillville, Indiana

Marketing Director, 2007-2014

In a tumultuous economic period, maintained strong traffic and sales at three 1.5 million square foot shopping centers through non-traditional marketing activations and business development activities.

●Developed positioning statement and strategic marketing plan for three “at risk” centers, resulting in the alignment of departments and the flawless execution of marketing programs. By re-connecting with our lost shoppers, improving the retail mix, and changing the perception of the centers, sales per square foot and NOI each increased up to 30%.

●Created, wrote, and maintained content for social media and digital plans for three centers, resulting in shopper engagement of 200% with an audience of nearly 75,000. Facebook, Twitter, Pinterest, Instagram and other social media segments, email campaigns, web site content development. Proficient in digital monitoring tools and metrics.

●Directed and managed PR and creative agencies. Represented centers as spokesperson in local media, securing segments on WGN, Fox and NBC.

●Drove center business development goals in a difficult sales market, strengthened and brought back existing partner relationships while consistently presenting business opportunities to additional advertisers. Secured and influenced over $500,000 in yearly advertising profit for centers.

●Managed customer service department through corporate restructuring; maintained effective performance from staff during transition.

●Reinstated retailer relations with center management through exclusive marketing and sales opportunities. Created internal retailer social media discussion board (Yammer).

●Developed successful grand opening plans for more than 100 new national and local retailers including a large-scale theatre addition, food court redevelopments and the introduction of first to market and only to market shops and restaurants.

●Heavily focused on community outreach in each market, including participation with local governments, chambers of commerce, non-profit organizations and arts groups. Created first ever, meaningful in-center activations featuring these partners, generating incremental revenue for all parties.

APARTMENTS.COM, Chicago, Illinois

PR and Promotions Specialist, 2006-2007

Created position to develop and execute national public relations and online promotions plan. Conducted research. Proactively developed new public relations campaigns, internal and external communications.

●Established and wrote company’s first consumer facing blog resulting in 6,000 unique visitors per month. Developed strategic plan and wrote content for Apartment Living, a lifestyle section of Apartments.com that provided helpful advice and tips for renters.

●Managed and created most profitable consumer online contest, with over 10,000,000 media hits. Secured product placement opportunities with national television programming.

●Selected, supervised and managed national PR agencies.

DS WATERS, Chicago, Illinois – 13 years

(DBA Hinckley Springs, Kentwood Springs, Crystal Springs)

Field Marketing Manager, 2003-2006

Marketing Manager, 1996-2003

Marketing Coordinator, 1995-1996

Administered Midwest, Plains, Gulf States, Florida, and Northeast areas for 2005 to 2006; and Midwest, Plains, and Gulf States for 2003 to 2005. Managed B2B, B2C and retail marketing, including internal and external communications, media planning, sponsorship, trade show management, and annual planning and budgeting. Handled yellow page market strategy and vendor partner relationships. Led retail sponsorships and leverage in Midwest and south-region markets. Developed PR releases, ad copy, and sales bids. Established national sales and revenue building collateral for largest bottled water company in U.S. Directed national and local creative vendor agencies. Managed local and national PR agencies including DDB LA, Golin Harris, LoSasso and others.

●Controlled development, planning, and management of route sales and business development new customer acquisition programs.

●Wrote customer and community communications and directed PR efforts, including emergency relief donations.

●Oversaw post-Katrina regional communications.

●Created, negotiated, and placed radio, television, print, and direct mail ad campaigns.

●Produced and administered national training templates.

●Revamped and recreated goals and strategy of Good Health Advisory Board; panel of doctors and dietitians challenged with product development; and advertorial content and PR for retail and HOD product line.

●Secured representative of board for segment on The Oprah Winfrey Show.

●Developed national inventory management system for streamlined collateral distribution and seamless print needs. Integrated national initiatives to local level.

●Launched national new products and packaging (Fluoridated and Nursery water) for retail as well as home and office delivery.

●Directed campaign creation, contract negotiation, and management of regional sponsorship programs, including Chicago White Sox, Chicago Bulls, Chicago Blackhawks, Brookfield Zoo, and Audubon Nature Institute.

●Spearheaded major corporate sponsorship negotiation and event management.

●Handled media purchasing and negotiation of television, print, and radio analysis and tracking of customer retention and quit survey programs, management and creation of all local sales, branding and media programs.

●Implemented research initiatives and database management, as well as lead generation and disciplined follow-up.

●Coordinated disciplined execution of national initiatives, including referral programs, employee recognition programs, brand and sales training at brand level.

●Budget management ranging from 1 million to 6 million per year.

COMPUTER SKILLS

Microsoft Office, Adobe, Firefox, Chrome, Social Media Platforms, Mac 0S, Salesforce, Realm, Scarborough Research, Leasing Software, Photo Editing, WordPress, HootSuite, North Social

EDUCATION

COLUMBIA COLLEGE CHICAGO, Chicago, Illinois

B.A., English and Communications, 1994

CERTIFICATION

Connexion Selling

AFFILIATIONS

Public Relations Society of America, 2007

Steppenwolf Theatre’s Council on New Work, 2005

Chicago Mayor’s Office Council on Physical Fitness, 2003

AWARDS

International Bottled Water Association Aqua Award, 2006

American Graphic Design Award, 2004

PCC Silver Trumpet Award, 2004

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