Verizon Business Group

Job Title: Cslt-Business Intelligence, Database Marketing

Start Date: 8/19, 2019

End Date: 12/30/2022

Responsibilities and Key Accomplishments:

Manage and collaborate with cross-functional teams in Marketing Strategy, Marketing Execution, IT, Product Line and Sales to

design and deliver targeted campaigns and lead lists for prospects and customers based on key business strategies and

objectives.

- Project manage including facilitating meetings for the data driven components of marketing campaign timelines to meet

deadlines and establishing and maintaining accurate documentation of data for the end-to-end process including design,

implementation and delivery. This also involves advocating methodologies for alternate solutions and tools for speed to market.

- The Teradata consultant Customer Interaction Manager (CIM) tool was identified to be discontinued and migrated to internal

Verizon systems. This required a conversion over to using SQL and SAS scripts to complete all lead lists criteria. Our team

reached the goal of converting all marketing list jobs from CIM to SQL scripting. My involvement included testing converted jobs

and keeping existing CIM jobs functioning during the migration. It resulted in a $231K savings for Verizon annually.

- Need for a process to help cross functional teams to better collaborate and manage projects more effectively. Served with

internal partners and 3rd party vendor to design and implement a new business marketing campaign management platform tool.

This tool entails end to end project management for business marketing campaign delivery (DM, Email, OTM, D2D) which

created an operational expense savings over the prior process in use. Also Included was the creation of training documentation

for multiple roles including Lead Developer, Quality Assurance, Quality Control and Compliance review.

- Serve as the Small Business front door Compliance contact to Legal and Risk Management to ensure VZ data standards are

followed for list accuracy and completing Audits. This includes internal and external data retention and sharing.

- Project lead and serve as a liaison with business units to define data management campaign requirements in support of

realizing marketing objectives for business transformation of multiple tactics such as Direct Mail, E-Mail, OTM, Surveys and

Banners.

- Identified a gap in the visibility of campaign performance results. Based on findings, collaborated with Reporting design

developer to create a Wireline campaign performance dashboard to analyze ongoing results and provide campaign ROI. The

Dashboard is used by executive/marketing teams for maintaining accurate decisioning on campaign performance.

- Engaged in the process to create alternate solutions for the continuation of marketing in the NY region due to State of

Emergency be implemented. Worked with Legal to gain approval for continuation of outbound telemarketing campaigns. This

created ongoing revenue generation streams of $31.1K to the business.

- Assisted in best cost analysis of multiple 3rd party vendors and Sourcing to negotiate improved costs for data utilized for sales

and marketing. These efforts will allow Verizon to realize a $1M+ savings Y/Y in our DBM budget.

Employer: Verge Technologies

Job Title: Senior Client Service Manager

05/2011 - 8/16/2019

Verge Technologies On site @ Verizon Telecom Database Marketing Irving/TX

Senior Client Service Manager/ Marketing Analyst

- Manage National and Regional marketing campaign lead lists to realize initiatives for Marketing Strategy, Marketing Execution and Product Line Management.

- Partner with Marketing Strategy to define a plan-of-action to realize marketing objectives. This includes the use of multiple tactics (such as Automated Announcements, Direct Mail, E-Mail, OTM, Interactive Media Guide (IMG) and Social Media).

- Work with cross-functional teams to coordinate speed-to-market or to improve the customer experience.

- Ensure list accuracy and compliance by completing Audits for lists pending delivery to the vendor. This includes partnering with the client during initial requirements to confirm that Legal and Compliance approvals are in place. List output fields are carefully examined to ensure error-free marketing and relevant touches to the customer or prospect.

- Serve as Lead Developer using SAS, SQL and Unix Tools to create lists for revenue-producing campaigns using targeted selection criteria.

- Coordinate with developers and internal marketing to execute Acquisition, Retention, CRM and Upsell campaigns for Consumer and Business Markets.

- Coordinate and analyze the use of source data files from IT, the regions and national marketing to use for list development or the creation of targeted segments.

- Identify and manage list investigation issues that originate with the client, external vendor or internal data team.

- Project manage the data driven components of marketing campaign timelines.

-Train List Developers on Marketing Requirements Tool (MARS), Streamline and Lettershop Ready processes to manage marketing deadlines with Execution, Strategy, Communications) and External vendors.

01/2011 - 04/2011

MRM Worldwide - On site @ Verizon Telecom Database Marketing Irving/TX

Senior Client Service Manager /Database List Analyst

Managed marketing programs associated with Commercial (B2B) data processing. Managed and coordinated with developers to provide data files for data processing of leads for direct mail. - Coordinated with developers, internal marketing clients and external Ad agency to execute Acquisition, Retention, CRM and Upsell campaigns.- Interfaced with marketing offer managers and constructed and managed 35 targeted lead lists requirements for DM marketing tactics. - Project managed the data driven components of marketing campaign timelines.- Identified and managed data integrity issues to ensure accurate data is used to support marketing campaigns.

07/2010 - 09/2010

Frontier Communications Irving/TX

Senior Consultant, Database Marketing

Managed marketing programs associated with consumer and commercial data processing. Managed and coordinated with developers to provide data files for data processing of leads for direct mail, telemarketing and e-mail marketing.

- Coordinated with developers, internal marketing clients and external Ad agency to execute Acquisition, Retention, CRM and Upsell campaigns.

- Interfaced with marketing offer managers and constructed and managed 200 targeted lead lists requirements yearly for a variety of marketing tactics (DM, OTM, ANA, E-Mail and Bill Messages).

- Managed the replication of 70+ internally data processing list requirements documentation required to support list development activities. Consisted of identifying all necessary jobs, testing, and arranging for the delivery of all required input files.

- Developed and improved operational systems, including evaluating complex requirements for current systems to identify needs and providing recommendations for implementation to Technical Leads.

- Project managed the data driven components of marketing campaign timelines, achieving 10% reduction in data delivery. Identified and managed data integrity issues to ensure accurate data is used to support marketing campaigns.

- Created and provided cross training documentation that included target and query criteria, offers, product, segments and reference guides for new hire Client Service Managers.

07/2008 - 06/2010

Verizon Telecom -Database Marketing Irving/TX

Spec-Mgmt Occasional/Consultant /Senior Consultant

Managed marketing programs associated with consumer data processing. Managed and coordinated with developers to provide data files for data processing of leads for direct mail, telemarketing and e-mail marketing.

- Coordinated with developers, internal marketing clients and external Ad agency to execute Acquisition, Retention, CRM and Upsell campaigns.

- Interfaced with marketing offer managers and constructed and managed 200 targeted lead lists requirements yearly for a variety of marketing tactics (DM, OTM, ANA, E-Mail and Bill Messages).

- Managed the replication of 70+ internally data processing list requirements documentation required to support list development activities. Consisted of identifying all necessary jobs, testing, and arranging for the delivery of all required input files.

- Developed and improved operational systems, including evaluating complex requirements for current systems to identify needs and providing recommendations for implementation to Technical Leads.

- Project managed the data driven components of marketing campaign timelines, achieving 10% reduction in data delivery.

- Identified and managed data integrity issues to ensure accurate data is used to support marketing campaigns.

- Created and provided cross training documentation that included target and query criteria, offers, product, segments and reference guides for new hire Client Service Managers.

01/2006 - 07/2008

TekSystems On site @ Verizon Telecom Database Marketing Farmers Branch, TX

Business Analyst

Construct and manage lead lists requirements to support targeted consumer direct mail, telemarketing and e-mail marketing campaigns. Interface with marketing offer managers and translate requirements into the language and format required by database programmers. Provide detailed data processing instructions to direct mail and other vendors. Project manage the data driven components of marketing campaign timelines. Identify and manage data integrity issues to ensure accurate data is used to support marketing campaigns.

EDUCATION

Pace University, New York, NY, United States

BBA, Management - Human Resources - Business Management

Amberton University, Garland, TX, United States

MBA, Marketing & International Business - Business Administration

SKILLS Skill Name Skill Level Last Used Experience

Microsoft Word, Excel, Powerpoint. Google Suites Intermediate Currently used 15 years

Teradata SQL, SAS Intermediate Currently used 6 years

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