ULISSES RIOS LIMA

Address: **** ******* **** ****** ********* 202

Mobile: +1-561-***-****

Email: adtvho@r.postjobfree.com

QUALIFICATIONS

Bachelor in Social Communication, (PUC - SP), MBA in Marketing Management (Ibirapuera University - SP), MBA in Finance (not concluded UCAM-SC).

MCSE - Microsoft Certified Solutions Expert - Certification number E324-8175

Experience developed in the areas of Business, Commercial, Marketing and Finance development; National and International, in the Information Technology market.

Fluency in English. Native Portuguese. Knowledge of Spanish

Strong experience in hiring and managing people in Brazil.

Strong experience in hiring and training commercial teams, having been responsible for hiring, training and training more than 100 professionals throughout their career.

Great experience and motivation for the leadership of multidisciplinary groups, focused on solving internal and external problems, involving departments, suppliers and customers.

Experience in Outsourcing of Corporate networks and IT services.

Experience in corporate IT markets, as well as in the distribution of computer products for the Brazilian retail market.

Strong experience in the elaboration of Strategic Planning and Corporate Business Plans, mainly related to start-ups.

Formation of Strategic Partnerships involving New Businesses, consortia and joint ventures, as well as development and complementation of the product portfolio.

ACADEMIC BACKGROUND

Bachelor’s Degree in Social Communications February 1984

Pontifícia Universidade Católica de São Paulo (PUC/SP)

Specialization MBA in Marketing Management 1997

Universidade Ibirapuera

PROFESSIONAL EXPERIENCE

Commercial area

Acting as Hunter and pioneer, opening the retail market for the sale of Prológica's personal computers. Responsible for placing products in the main retail chains in Brazil, such as Mappin, Mesbla, Sears, Magazine Luiza, Bruno Blois, Audio, Brenno Rossi, Grupo Pão de Açucar, Carrefour among others. Responsible for U $ 3 million in annual sales.

Commercial performance as Marketing Manager, responsible for all company communication, participation in fairs such as COMDEX, SUCESU and FENASOFT.

Commercial Performance as Commercial Manager and National Manager of sales of IT products and services, with teams of up to 50 people, training and forming them.

Development, implementation and management of Advanced Account Management Tools.

Commercial Opportunities Pipeline (“Sales Funnel”) - Development, implementation and management - according to the specific characteristics of each segment;

Customer service at the level of financial and IT directors of companies such as Banco Unibanco, Johnson & Johnson, Banco Bradesco, Price Waterhouse, Eluma, Jornal o Estado de São Paulo, Givaudan, Roche, Natura, Xerox among others.

As National Sales Manager, I was responsible for planning and implementing the business plan in all 5 branches of the company RUF S / A, to implement the sale of computers from the company Prológica.

Marketing Area

Interface with the press, as a "spokesperson" for several companies.

Implementation and management of Balanced Score Card indicators in the Commercial and Marketing areas.

Indirect Sales Channels: creation, development, implementation and management of the complete Indirect Sales program via Channels, recruiting, selecting and hiring representatives and commercial agents;

Creation, development and implementation of Variable Salary Plans and Bonuses to teams: implementation, development and management;

Team Development Planning - Identification of specific individual needs and internal implementation of an employee qualification program;

Responsible for the formation and training of commercial teams;

Strategic Planning Area

Implementation and management of the Strategic Planning and Controllership area.

Construction and implementation of the Via Brasil business plan

Construction and implementation of the business plan of the company Compushop

Execution of Due Diligence for the acquisition of IT companies, including Compushop and others that were not acquired.

Construction of the managed services business plan for the company Full Service.

International Negotiations / Partnerships Area

Negotiation for the sale of COMPAQ products in the Brazilian market, with Via Brasil being the first national distributor authorized by the Manufacturer.

Participation in negotiations for the launch of Compaq personal computers in Brazilian retail.

Participation in the launch of computer products in the Brazilian retail market for national manufacturers such as Rima, Alpha Digital, Percomp, Innovate and international companies such as Compaq, HP, Epson.

Business creation area / Acting as an entrepreneur

Foundation of Via Brasil in 1990, being the first Brazilian distributor of computer products, with national operations. Responsible for launching COMPAQ computers in the second tier Brazilian resellers market.

Via Brasil also started to distribute several national and international brands, such as INOVAR, Alpha Digital, Percomp, Elebra, Epson, HP, Microsoft, among others.

Via Brasil was sold in 1996 to CHS, an American multinational in the distribution sector with operations in several countries in Latin America, the United States and Europe, and its operations in Brazil were carried out by its subsidiaries.

Acquisition of the assets of Compushop in 1993, a company that resells computer products with a strong presence in the corporate market in clients such as Roche, Procter & Gamble, Jornal o Estado de São Paulo, Xerox, Amil, Banco Multiplic, Banco Excel, Johnson & Johnson, Alcan, Alcoa

Compushop had national operations with the opening of franchised units in Rio de Janeiro, Porto Alegre, Salvador, among others. Being sold to local partners in 2001.

Full Service company founded in November 1993 with the objective of providing IT services to medium and large companies. The company remains active and has clients such as Ambev, Banco Itaú, Cardif,, LDC, Fisk, Cultura Inglesa, Libra among others. Being a Microsoft partner for more than 15 years, in the Gold category, providing services for migrating customers to the Microsoft cloud platform with projects implemented in several national and multinational companies.

Full Service's main source of revenue is the provision of managed services to several customers.

PROFESSIONAL HISTORY

FULL SERVICE INFORMÁTICA COMERCIAL E SERVIÇOS LTDA December 1993 until today

São Paulo, Brazil

Founding partner and CEO

Main responsibilities:

●The company was created to provide IT services in synergy with Compushop, as it provided services to the equipment and software sold by Compushop.

●Responsible for preparing, implementing and directing the company's business plan.

●Market development with the placement of the company in medium and large customers

●Responsible for training the sales team

●Responsible for the company's communication with the media in general.

●Responsible for the administrative and financial area.

Main results:

●Full Service has been operating in the IT market for 27 years, always reinventing itself, training its professionals and keeping up to date with new technologies and solutions that appear daily in the market.

●Full Service has been a Microsoft partner for over 20 years, being considered a Gold Partner.

●In the last years Full Service has been dedicated to bringing Microsoft cloud services to several clients and we can highlight projects in, Dyna, Petrolina, Propay, Lojas Pernambucanas, Produqiimica, Solaris, LDC, Ambev, Libra, Webmotors (project sold by a partner and implemented by Full Service)

●Being 27 years in this market may seem little, but few IT companies survive so much, examples such as Compaq, Digital, Bourrougs, Lotus, RIM, Novell and so many others that either ceased to exist, were bought or lost their importance to the market .

COMPUSHOP SERVIÇOS S/C LTDA June 1993 to August 2001

São Paulo, Brazil

IT company that was sold to local partners

Founding partner and CEO

Main responsibilities:

●Responsible for the challenge of creating a new venture, but with some previous experience acquired, and starting from an existing base since the purchase of existing assets from another company.

●Responsible for preparing, implementing and directing the business plan.

●Relationship development with major suppliers such as COMPAQ, HP, EPSON, LOTUS, Epson, Acer, Philips, among others

●Responsible for training the sales team, including hiring the commercial director.

●Responsible for the business plan for the company's growth in other markets with the creation of franchised units with third-party corporate participation in cities such as Rio de Janeiro, Porto Alegre and Salvador

●Responsible for the company's communication with the press.

●Responsible for hiring the advertising agency, purchasing media, approving ads etc.

Main results:

●Compushop was one of the main Compaq resellers in Brazil.

●With the franchised units, we have more than 200 employees.

VIA BRASIL DISTRIBUTOR January 1990 to July1996

São Paulo, Brazil

IT company sold to American Multinational CHS

Founding Partner and CEO

Main responsibilities:

●Creation and implementation of the business plan for the company.

●Responsible for all the initial aspects of creating a company.

●Responsible for contacting potential suppliers and presenting the business plan, sales projection, etc.

●Responsible for setting up the office, purchasing furniture, etc.

●Responsible for Marketing and contact with the press, media plans etc.

●Responsible for the relationship at the board level with the main suppliers, it was also through personal contacts directly with COMPAQ in Houston that Via Brasil became the first distributor of the brand in Brazil for the second tier market.

●Responsible for the company's financial and administrative area, relationship with banks, etc.

●Participation in suppliers' worldwide events.

Main results:

●Via Brasil quickly became a reference in the Brazilian market, reaching a portfolio of more than 1,000 active resellers spread across the country.

●It was voted the largest distributor of Compaq products for years in a row.

●When it was sold to CHS, Via Brasil was a distributor of the most well-known global brands of computer products, such as: Compaq, HP, Microsoft.

RUF S/A January 1989 to September 1989

São Paulo, Brazil

National sales manager

Main responsibilities:

●Reformulation of the entire commercial strategy of the company, responsible for the creation and implementation of the computer sales business plan for the corporate market in partnership with Prológica.

●Responsible for preparing, implementing and managing the strategic sales plan for the corporate market in all 6 units of RUF S / A operating throughout Brazil.

●Responsible for hiring and training sales teams, with a group of over 10 direct reports.

●Service to the corporate market with direct contact with CFOs and CIOs from companies such as Indusquimica, Votorantim, Banco Safra, Jornal o Estado de São Paulo, Kodak, Johnson & Johnson etc.

●Participation in computer fairs with Sucesu and Fenasoft.

Main results:

●RUF quickly became the main Prologica reseller in Brazil, with significant growth in markets where Prológica had less penetration such as: Rio de Janeiro, Pernambuco, Rio Grande do Sul.

●Sales growth above 15% of other product lines of the company RUF driven by the new portfolio of customers from the sales of computers.

●Strong media exposure, with gains in image and projection of the RUF brand associated with the largest Brazilian computer brand at the time, Prologica.

IMARÉS LTDA June 1986 to December 1988

São Paulo, Brazil

Commercial Manager

Main responsibilities:

●Reformulation of the entire commercial strategy of the company, abandoning the retail segment of sales of personal computers, and focusing efforts on selling solutions for the corporate market.

●Responsible for developing, implementing and managing the strategic sales plan for the corporate market.

●Responsible for hiring and training the sales team, with a group of over 10 direct reports.

●Service to the corporate market with direct contact with CFOs and CIOs of companies such as Eluma, PISA, Jornal o Estado de São Paulo, Kodak, Johnson & Johnson, Banespa etc.

●Participation in computer fairs like Sucesu and Fenasoft.

Main results:

●Sales growth, with Imarés appearing as one of the best known resellers of Microteccomputadores products in Brazil.

●Growth in sales of maintenance services to the Subsidiary MS, due to growth in the sale of computers by Imarés.

MAGNEX IND E COM LTDA May 1985 to June 1986

São Paulo, Brazil

Account Manager, Marketing Manager

Main responsibilities:

●Commercial performance in serving large company accounts for the sale of business computers

●Promoted in 6 months to the company's Marketing Manager

●Responsible for all company communication with the press.

●Responsible for the entire media plan of the company as well as the approval of advertising pieces

●Responsible for contracting and approving the stand for participation in the SUCESU Nacional fair.

Main results:

●Significant improvement in the recognition of the Magnex brand in the Brazilian market with a direct impact on sales growth of 25% in the first 3 months of operation.

PROLOGICA IND E COM LTDA January 1983 to april 1985

São Paulo, Brazil

Sales manager

Main responsibilities:

●The company was launching its first personal computers, based on the Zilog 80 processor, prior to Intel and Apple technology, and I was responsible for placing them on retail store chains.

●Responsible for designing, implementing and managing all retail store portfolio activities.

●Market development with the placement of CP 200, CP 300 and CP500 personal computers on the Mappin, Mesbla, Sears, Magazine Luiza, Lojas 100, Bruno Blois, Brenno Rossi, Audio, Carrefour, Grupo Pão de Açucar, Modelar, Kauffman etc. networks.

●Training of point-of-sale vendors in the hands-on system.

●Participation in computer fairs such as COMDEX, Sucesu and Fenasoft.

Main results:

●Sales growth at such a fast pace that resulted in the spin-off and creation of the company CP Computadores pessoal Ltda in 1984.

DISMAC S/A January 1980 to December 1982

São Paulo, Brazil

Sales Promoter, Special Account Manager, Sales Supervisor

Main responsibilities:

●Promote the company's products at retail outlets

●Responsible for organizing the exhibition of products and promotional materials.

●Training store salespeople with an emphasis on hands-on.

●Development of reward programs by point of sale for goals achieved.

Main results:

●Sales growth of up to 50% in the 1980 fiscal year

●Promoted to account manager for customer service of a new line of personal computers in 6 months with the company.

●Promoted to sales supervisor after 12 months as an account manager, supervising a team of 7 account managers.

Contact this candidate