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Event Sales Director

Location:
Plano, TX, 75074
Posted:
December 06, 2022

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Resume:

SARAH BAKER-SAWAI 214-***-**** adtv89@r.postjobfree.com

*** ******** *** *****, ******, TX 75094

SALES, MARKETING, ACCOUNT MANAGEMENT & CLIENT RELATIONS PROFESSIONAL

EXECUTIVE PROFILE

Energetic, competitive, self-motivated sales professional with proven ability to build a profitable territory, maintain long term, strong customer relationships and exceed sales objectives. Quick learner and team player with the ability to adapt to rapidly changing business situations and solve problems quickly and efficiently.

PERFORMANCE HIGHLIGHTS

2010 - Member of the Marriott “Sales Team of the Year” for the Southwestern Region.

2010 - Achieved the Marriott’s “President’s Circle” by exceeding my sales goal by 110%.

2009 & 2010 – Awarded the NACE National “Community Service of the Year” by sitting as the Dallas/Ft. Worth NACE Chapter Director of Community Service and coordinating all efforts.

2009 – Awarded the “Catering Member of the Year” by the Dallas Chapter of NACE.

2008 - Achieved the Marriott’s “Chairman’s Circle” by exceeding my sales goal by 120%.

PROFESSIONAL EXPERIENCE

ClubCorp / Invited – Gleneagles Country Club, Plano, TX 02/22-Present

PRIVATE EVENTS DIRECTOR

Generated catering sales revenues, while maintaining high bottom line profit margins with managed 80+ accounts concurrently, consistently growing sales and maintaining long term, profitable client relationships.

Booked, coordinated and managed all catering events (wedding ceremony, wedding receptions, social events, golf tournaments & corporate meetings).

Assisted in exceeding annual sales plan every period with booking over $2.2 million in revenue in 2022 plan by OCT 31st.

Negotiated private event contracts and pricing for both Gleneagles and TPC Craig Ranch Country Clubs.

The Weeks Insurance Agency (FARMERS), Murphy, TX 05/20-10/22

LICENCED AGENT / AGENCY PRODUCER

Licensed Property & Casualty Agent in the state of Texas.

Achieved new business sales and retention goals for my Agency selling and marketing Home, Auto, Umbrella, Workers Compensation, General Liability and other Specialty insurance products.

Network & develop leads, cross selling existing clients for their auto, home and other personal & commercial insurance products with renewing existing business.

Negotiated with Underwriters on pricing and coverage terms.

Murphy Messenger Newspaper & Murphy Chamber of Commerce 06/16-01/20

ADVERTISING CONSULTANT

Managed 30+ accounts concurrently while growing sales and maintaining long term, profitable relationships.

Client List included Massage Envy, Sherman-Williams, Christina’s Mexican Food & Kolache Factory to name a few.

Negotiated contracts and pricing with all advertising customers.

Marriott International, Inc., Plano, TX 03/05-07/11

Sr. SALES MANAGER

Generated over $1,000,000 in corporate catering revenue for the years of 2006 to 2010.

Increased catering event sales by 20 % over the years 2006 to 2010.

Managed 100+ corporate accounts concurrently, consistently growing sales and maintaining long term, profitable client relationships. (Frito-Lay, Pepsi, Intuit, Perot Systems, Dr. Pepper/7-up, Fujitsu, AMC, JC Penny’s….)

Negotiated all catering contracts and event pricing with all corporate catering customers.

Promoted the 32,000+ square feet of event space hotel by attending monthly Plano Chamber of Commerce & NACE events.

Developed quarterly marketing plans and advertising to increase corporate catering revenue.

Gold and Silver Chairman’s Circle award winner for 2005, 2006, 2007 and 2009.

SARAH BAKER-SAWAI: PAGE TWO

ClubCorp – Stonebriar Country Club, Frisco, TX 07/02-3/05

PRIVATE EVENTS DIRECTOR

Generated catering sales revenues, while maintaining high bottom line profit margins with managed 100+ accounts concurrently, consistently growing sales and maintaining long term, profitable client relationships.

Booked, coordinated and managed all catering events (wedding ceremony, wedding receptions, banquets, golf tournaments & corporate meetings).

Promoted the Country Club and sold over 10,000 s.f. of event space.

Exceeded corporate sales plan every period for the year 2004 and most in 2003.

Negotiated private event contracts and pricing with all customers.

Booked over $1.3 million in private event sales revenue in 2003 and 2004.

American Golf Corporation – The Tribute Golf Club, The Colony, TX 09/00-07/02

DIRECTOR OF SALES AND CATERING

Booked all catering events: social events, weddings, corporate meetings and golf tournament food/beverage.

Generated over $750,000 in catering revenue for the year 2001.

Increased catering event sales by 20 percent over the previous year, from 2000 to 2001.

Responsible for 100 percent of catering budget and 25 percent of food and beverage operations.

Promoted $18 million golf resort with revenues exceeding $3.5 million in the 1st year of operations.

Over saw all aspects of food/beverage catering operations, while maintaining high profit margins and decreased costs within the department. Managed catering staff of 12 employees.

LICENCED PROFESSIONAL EXPERIENCE

FARMERS Insurance (The Weeks Agency) Murphy, TX 05/20–10/22

LICENCED PROPERTY & CASUALTY AGENT

Re/Max & ERA Realtors, Plano, TX 01/99-01/06

LICENSED REAL ESTATE AGENT

EDUCATION, TRAINING AND ACHEIVEMENTS

Texas Tech University: Lubbock, Texas August 1998 Bachelor of Science Degree - Restaurant, Hotel & Institutional Management / Minor in Dietetics

Scholarship Division 1 Athlete at Texas Tech University (Softball) 1995-1997

Scholarship Division 1 Athlete at Sam Houston State University (Softball) 1993-1994

Texas Licensed Real Estate Agent: 288 hours of Real Estate classes January 1999

Numerous managerial and leadership courses including: Sales School (2005 & 2006)

Marriott - Leadership University Successful Selling Strategies I & II

HONORS

“The Presidents Circle” for Sales at Marriott 2010 Individual Sales Award honored to the TOP SALESPERSONS in the company that year.

"The Circle of Gold Excellence" Award for Catering Sales at ClubCorp 2004 Senior Staff at Stonebriar Country Club won this honor and was one of only three Clubs’ to receive it.

COMPUTER SKILLS:

Windows & Office, Lotus Notes, ClubCater, CaterPro, ACT Program, Microsoft Outlook, Microsoft Office and Internet savvy. Proficient in Marriott hotel software (SFA & NGS). FARMERS Policy Center, APEX, eCMS and MVP (SalesForce program)

VOLUTERRING AND PTA POSITIONS: 2014 – 2022

Environmental/Community Service (2014-2016), Kindergarten Coordinator (2016-2017), Field Day Coordinator (2017-2018), Fundraising (Check Writing Campaign Chair & Silent Auction Donor Chair (2018-2020) & Director of Ambassadors for Murphy Chamber of Commerce (2021-2022)



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