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Writer/Editor

Location:
Glenside, PA
Posted:
November 11, 2022

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Resume:

WAYNE RILEY

Glenside, PA ***** Mobile 484-***-****

adtg52@r.postjobfree.com

www.linkedin.com/in/wayneriley21st

Highly Skilled Outreach Professional Employs Bold, Forceful

Messaging, Builds Brands, Excels as Editor of National Publications

A skilled, experienced writer, editor, outreach professional and manager specializes in compelling content and communications. Working hand-in-hand with clients, employs powerful words and images that capture and engage intended audiences, builds and enhances the brand and image.

Dominated markets as editor or managing editor of national magazines in Washington, New York and Philadelphia, delivering broad readership with solid advertising support.

Significant accomplishments throughout extensive career utilize broad knowledge and expertise, diverse techniques and approaches, aggressive marketing communications.

Led national solar energy and conservation outreach program with documents, managed and deployed exhibits, spoke on solar, energy conservation at events around the country.

Plan and manage publicity-generating, image building national events and tours;

Develop and build website upgrades, new site development.

CORE STRENGTHS

Writing / Editing / Content / Ghostwriting / Case Studies / Reputation Management

Program Management / Copywriting / Releases / Websites / Blogs / Extensive Research / Print/Digital/Graphics/Web / CMS / SEO / Email Marketing / Events / Customer Service /

Automotive / Heavy Duty / Robotics / Hospitality / Energy / Graphic Arts / HTML

PROFESSIONAL HISTORY

WAYNE-RILEY.COM / RWRILEY COMMUNICATIONS, Glenside, PA • 2013-Present

Writer and Editor / Public Relations Consultant

Generates strong positive coverage with articles and releases, editor, public relations consultant in on automotive, robotics and energy with newsletters, flyers and international resumes.

Key Accomplishments:

Cover article showed disabled using robotics in sophisticated manufacturing.

TARGET COMMUNICATIONS INC., Plymouth Meeting, PA • 1986- 2013

General Manager/Content and Communications

Achieved strong customer service, reputation management and ongoing publicity with hand-in-hand partnership primarily with Bosch and Dana corporations. Directed strong marketing communications programs, produced 1.5 million clips from single release.

Key Accomplishments

Delivered widespread coverage, clippings and great reach with articles, content, editing, ghostwriting, copywriting, case studies, white papers, releases, capability brochures.

Helped new major client vault over well-established competition and become worldwide number one.

Achieved great immediate and long range publicity by flying editors from around the country to two day working tour of world class development/manufacturing plant, provided white paper and extensive press information, interaction with engineers and staff.

CONTEMPORARY MARKETING INC., Bala Cynwyd, PA • 1983–1986

Account Executive / Account Supervisor

Attained great coverage directing automotive, heavy duty and security marketing communications accounts. Publicized product introductions; directed and executed multiple public relations accounts with reputation management, releases, many clippings writing, editing and placing copy.

Key Accomplishments:

Created solid coverage and relationships by planning, accompanying client on coast to coast media tour, building interaction with media.

Represented client and products at numerous trade shows and exhibits.

CHILTON COMPANY, Radnor, PA • 1977-1983

Program Manager / Editor

Led extensive outreach program on solar energy and energy conservation for HUD/DOE, developed major documents and exhibits, presented solar energy, conservation message at conferences/events by speaking, and managing exhibits.

Key Accomplishments:

As Executive Editor of Chilton’s Energy Newsletter chronicled international energy developments.

As Editor of Automotive Service Reports for national association examined solutions to significant automotive service issues.

Developed U.S. Department of Transportation special reports showing government impact on automotive industry.

MOTOR AGE • Radnor, PA • 1974-1977

Managing Editor

Ran overall content and production of leading and oldest automotive aftermarket magazine in USA.

Spearheaded magazine commitment to excellence by supervising operations, copy and makeup of magazine, developed covers, supervised graphics; wrote articles, covered major motorsports.

Kept magazine tops in field and on time, while editor-in-chief travelled extensively.

REPRODUCTIONS REVIEW & METHODS • Philadelphia, PA • 1970-1974

Editor

Demolished competition, turning four book field into two book field with RR&M at top by planning strong content, editing and managing leading graphic arts magazine.

Developed editorial scenario, wrote and edited articles, interviewed and photographed features.

CLUB NEWS • Washington, DC/New York, NY • 1966-1970

Editor

Edited, planned and produced international hospitality magazine highlighting management, products, entertainment; wrote and edited articles, created special hospitality sections

Enhanced publication image with front page coverage of Senate hearings on club scandals

LANGUAGES / SKILLS

Conversational German, French / MS Office / Photoshop / Canva / Hemingway / Acrobat / Grammarly / Asana PageMajik / Magento / Oracle Eloqua / Nitro Reader PRO / Picture Cutout Guide / Vimeo

EDUCATION / TRAINING

George Washington Univ / Villanova Univ / Temple Univ / Cornell Univ / College of Southern Maryland / 24th Infantry Div, 7th Army / Army German Language School / National Art Acad



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