ABAYOMI OLUWATOBI ODUMADE

Ogudu, Lagos, Nigeria.

091******** adtctf@r.postjobfree.com

Performance-driven Social Media and Content Development Specialist with more than 4 years’ experience, and a proven track record of extraordinary achievements in developing social media strategies, creating quality social media content, and determining competitive advantage. Dedicated Growth Strategist who identifies emerging trends, analyses client needs, leverages new technologies, and builds creative solutions for revenue and customer base growth, cost savings, and market penetration. Increased consumer engagement by 15%.

AREAS OF EXPERTISE

● Social Media Communications ● Content Management ● Creative Content Creation ● Customer Experience/Retention

● Public Relations ● Business Development ● Relationship Building ● Brand Management ● Sales & Marketing Strategy

● MS Office Suite ● Research and Analysis ● Promotional Campaigns ● Social Media Optimisation ● Online Advertising SKILLS HIGHLIGHT

Adept at performing in deadline-driven environment while pushing creative limits to deliver projects that surpass all expectations. Demonstrated track record of results-based strategic planning and implementation of digital campaigns. Analytical and a proven collaborator, leveraging skills across industries and platforms with ease to produce dynamic digital content. Functional knowledge of optimising social media impact and engagement activities. PROFESSIONAL EXPERIENCE

Financial Sales Executive August 2019 - February 2020 PRUDENTIAL ZENITH LIFE INSURANCE [Victoria Island, Lagos State]

● Devised and executed business development strategies attracting and acquiring new customers creating measurable outcomes supporting the customer in achieving stability and profitability.

● Contributed directly to the achievement of sales goals by recognising opportunities to sell and cross-sell products and services.

● Provided financial advice and recommendations to existing clients and maintained strategic relationships with potential customers and business partners.

● Increased the company’s sales by an escalating 55% by employing strategic sales programs based on positive interaction.

● Collected and analysed financial data from clients, resolved any client issues, and managed confidential files and records. Content Developer September 2018 - May 2019

YIN MEDIA [Victoria Island, Lagos State]

● Worked closely with product marketing, brand creation, and clients to develop creative strategy and positioning.

● Developed and implemented new social media strategies and plans to attract potential clients and increase brand awareness.

● Known as one of the most prolific contributors, keeping pace with a demanding schedule and pitching and writing up to 4 contents per week for advertisement.

● Collaborated on the production of a broad range of content including content strategy plans, designs for portals and billboards, and internal communications.

● Strategically implemented change control procedures to apply to project products, such as plans, schedules, requirements, and technical documents.

Administrative/Content Support January 2017 - June 2018 DUPSONIA EVENT [Akoka Yaba, Lagos State]

● Recognised as a top-achieving employee by the company executives for exceeding all assigned targets.

● Oversaw a range of administrative functions, such as addressing customer inquiries, generating reports, and managing various office files and records.

● Formulated and communicated new ideas and suggestions that improved profitability and efficiency for the overall operation.

● Produced original content for multiple social media platforms and conducted professional market research.

● Evaluated and assessed existing content strategies and identified areas of improvement. EDUCATION

Master of Science (MSc.) in Public International Affairs UNIVERSITY OF LAGOS [Lagos, Nigeria]

2020 - Present

Bachelor of Science (BSc.) in Public Administration UNIVERSITY OF LAGOS [Lagos, Nigeria]

2017

National Diploma (ND) English Language

UNIVERSITY OF LAGOS [Lagos, Nigeria]

ABAYOMI OLUWATOBI ODUMADE

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