Strong leader with a proven
track record in exceeding goals
in Sales, retail, operations, and
hospitality.
Experience in multi-unit
management and driving change
to promote continuous
operational improvement.
Data-driven and analytical
problem solver
Results-focused Professional
specializing in culture and
leadership.
Strategic thinker, experienced in
Product development and
product scaling across multiple
markets.
Successfully lead and mentor
high-performance teams of 4 -
200.
Innovative professional with 13
years of expertise in
management level roles.
P R O F I L E
E X P E R I E N C E
VICE PRESIDENT GENERAL MANAGER
THE BAY CLUB COMPANY JUL 2019 – PRESENT
Increased overall store margins from 29.4% to 36.5% Increased property revenue by $3M since 2019.
Increased Regional Product Revenue from $4.3M to $6M throughout 5 clubs.
Pre-COVID, fitness department reached all time high of $20M. During COVID, company fitness grew from $2.3M to $7.5M. Manage and lead 200 associates with 10 direct reports Communicates monthly with C-suite:
Financial Review
Yearly/quarterly forecasting
Staffing/Labor Spend
Capital Budgets
Facilitated new business opportunities and promoted current marketing projects through B2B outlets increasing revenue by
$100K.
Facilitated dynamic turnaround in three-month timeline for low performing organization by restructuring employment, increasing subordinate job responsibilities, and product cost structure.
Oversees new local market exploration, product development and possibilities for business expansion.
Integrated marketing through member communication and website inquiries, for increasing sales strategies to restructure offerings for improved market penetration.
Identified and addressed process deficiencies during start of pandemic by avoiding costly pitfalls via quickly adapting product to online deliverables, thus keeping continuing operations and allowing for future expansion.
REGIONAL OPERATIONS OREGON WELLNESS DIRECTOR
LEISURE SPORTS INC. MAY 2016 - DEC 2019
Increase regional product margins from 18% to 29% over the course of 3 years and spanning across five clubs.
Grew Fitness Revenue by 40%, from $1M to $1.4M
Created companywide SOP for hiring and onboarding staff. Devised utilities (SOPs) needed to streamline and strengthen operations, driving substantial improvement in both labor spend and keeping service at high standard.
Transformed Regional Fitness operations through aggressive process overhaul and attention to quality.
Helped ensure the safety of our team and members by incorporating safety protocols through monitoring facilities, equipment, and operational systems
Coordinated staff across seven separate locations with stellar record of meeting or exceeding demanding targets for three consecutive years.
Assisted in the development of annual operating and capital budgets of $1M in long term growth strategies.
D A V I D
M I L L E R
V I CE PRESIDENT
GENERAL
MANAGER
WILSONVILLE, OR
******************@*****.***
LINKEDIN.COM/IN/DAVIDCRAIGMIL
LER
C O N T A C T
E X P E R I E N C E C O N T .
Proposals and presentations
Market trends and analysis
Performance monitoring and
evaluation
Business growth and
marketing strategies
Budget oversight &
Forecasting
Cash Flow and Financial
Analysis
Project and vendor oversight
Process Optimization/
Improvements
Great Attitude and Strong
Work Ethic
Training and Development
S K I L L S
SALES MANAGER
24 HOUR FITNESS JUN 2006 – APR 2016
Recognition as of the Top 50 Sale Leaders in over 400 company stores.
Consistently finished in the top five sales teams regionally. Continuously ranked #1 in the District and top five in the region for personal sales
Helped create a culture of unwavering commitment to customer service, adding new members while maintaining great service levels with existing members
B2B experience creating exceptional partnerships with corporate accounts as well as small businesses in the community
Developed successful sales teams to be in alignment with the company’s mission and goals.
Collaborated with other club leaders to help revenue growth and operational competencies
D A V I D
M I L L E R
V I CE PRESIDENT
GENERAL
MANAGER
WILSONVILLE, OR
******************@*****.***
LINKEDIN.COM/IN/DAVIDCRAIGMIL
LER
C O N T A C T
AWARDS & P R O G R AMS
Recognized as Employee of the year for 2019 for outstanding performance and team contributions for programming and products
Completed Executive Coaching Program
Completed 2019 Sales Leadership Program
Completed 2019 Masters Program
Led team to achieve top status, earning recognition from upper management and financial reward for leading Fitness Revenue
(two years in a row)
One of the youngest and fastest to reach $1M in Personal Sales.
E D U C A T I O N
ASSOCIATES OF SCIENCE
UNIVERSITY OF OREGON EUGENE, OR