Social Media Public Relations

Public relations professional with a dedicated and strategic work-ethic, strong interpersonal skills, and a passion for building long-lasting relationships.

EXPERIENCE

Davidson Belluso PR Coordinator May 2022 - Present Acting as the PR and social media coordinator to increase the awareness of Davidson Belluso as a key advertising and marketing agency within the Phoenix market. Creating strategic, original content including writing blogs, social media copy, tracking social media analytics and acting as support to account executives for all public relations efforts of Davidson Belluso clients.

ASU Media Relations and Strategic Communications PR Student Worker Aug 2020 - May 2022 Utilized core public relations skills to write press releases, media advisories, student perspective stories, media pitches, university expert profiles and edit all written components. Communicated with local, national and international media personnel for Arizona State University. Used primary and secondary research skills to develop personal research projects, which improved the work efficiency of the media relations team.

Cronkite Public Relations Lab PR Student Jan 2020 - May 2020 & Jan 2022 - May 2022 Managed client accounts for STEM Sports and the Phoenix Police Department in an agency environment through the public relations lab by utilizing customer relationship management skills. Developed new campaigns and utilized content calendars for social media promotional marketing. Increased media coverage for client events and services to local and national media.

Owlsong Productions Independent Contractor Aug 2021 - Feb 2022 Used key public relations skills such as secondary research, building media lists and connecting with local reporters in Arizona. Help with brand and event awareness of local Phoenix musicians represented by Owlsong Productions.

Evolve Public Relations and Marketing Intern Jan 2020 - May 2020 Used organizational and communication skills to schedule social media posts, communicate with target audience members and evaluate analytics. Wrote by-lines, press releases, pitches and pitched client events to local Arizona media and collected news clips. Assisted clients and media personnel at broadcast TV appearances.

SKILLS

Languages: Fluent in English, proficient in Spanish, conversational in French.

Technical Skills: DSLR cameras, website design in Wix, Adobe Creative Suite, Google Suite, Microsoft Office 365, Teams/Zoom, Slack, Canva, analyzing social media analytics and scheduling through Hootsuite, SEO, HTML/CSS, Cision/HARO, Agility PR, Meltwater, AirTable, Muck Rack, Critical Mention, Newswise.

Other Skills: Associated Press style writing, press releases, social media interaction/posts, social media campaigns, public speaking, goal-oriented, blogging, writing responses to RFPs (Request for Proposal), research analysis, pitching, media list development.

EDUCATION

Arizona State University — Phoenix, Arizona

Walter Cronkite School of Journalism and Mass Communication

» Master of Mass Communication, MMC May 2022

» Bachelors of Journalism with an emphasis in public relations, BA May 2021

W.P. Carey School of Business

» Certificate, Sales and Marketing May 2021

La Universidad Autónoma de Barcelona — Barcelona, Spain

» Certificate, International Business Spring 2019

CAMPUS AND COMMUNITY

Dancer’s Society of Arizona State University Co-Founder, Teacher, Social Media Director

» Established Dancer’s Society Downtown, an innovative and inclusive dance organization. The goal of the organization is to create a safe, inclusive and diverse community, which brings the ASU student population together through the art of dance and collaboration. Built student-centered social media strategy of Dancer’s Society which grew 140% in two months of establishing the social account.

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