Guest Lecturer Business Development

RONALD C. OWENS

Mobile - 443-***-**** - ***********@*****.***

ACCOMPLISHED MARKETING PROFESSIONAL

Polished, seasoned executive with CAN DO attitude, proficient in translating business objectives into strategic, functional marketing communication strategies and tactics. Outstanding oral & written skills. Excellent presenter & facilitator. Provide effective and proactive leadership, data analysis/insight, applying key lessons-learned to shape strategic decisions. Remain poised under pressure, and flexible to change, providing direction, understanding the short and long-term impact. A problem-solver with strong focus for action and accountability, successful in a fast-paced, high demand environment, without sacrificing mission & core values. Experience includes, but is not limited to, the following:

Diversity & Inclusion / Supplier Diversity

Campaign Development & Execution

Promotions & Events

Strategic Planning & Positioning

Brand & Product Marketing

Fund-raising & Grant Writing Expertise

Non-profit marketing Expertise

Media Relations/Viral Marketing

Staff & Team Leadership

Public Speaking / Guest Lecturing

Research & Data Analysis

Database Mining & Marketing

CORE COMPETENCIES

STRATEGIC PLAN DEVELOPMENT – Developed annual marketing communications plans for advertising, market and competitive characteristics, specifying tactical execution to achieve desired outcome. Used business management principles/acumen to elevate organizational productivity, results and improve speed to market of product/services.

DIVERSITY & INCLUSION – Established Diversity & Inclusion as an annual business objective / priority and executed a strategy to accomplish it. Worked in partnership with department heads to position D&I as a competitive advantage and imbed it into the firm’s DNA. Provided vision & intellectual leadership to coordinate and facilitate the organization’s efforts in Diversity & Inclusion. Co-chaired the Diversity Leadership Council with representatives from each & every department.

CAMPAIGN MANAGEMENT/EXECUTION - Designed tools & developed strategic documents that ensure flawless execution, brand standards compliance and fiduciary budgeting. Communicated vision, educate and inspire system-wide implementation to lead internal/external stakeholders through the execution process. Successfully managed multiple priorities, demands & mindsets, establishing consensus within varied divisions/functions to advance desired outcome.

ADVERTISING METHODOLOGIES – Proficient in conceptualizing and producing varied communication vehicles, managing all aspects from creative development, concepting, production and post campaign evaluation. Improved performance, problem-solving and implement best practices. Skilled in direct mail, broadcast, print, online, collateral, outdoor, trade show booth materials & in-store POP. Awareness of emerging technologies/social media experience.

NON-PROFIT MARKETING & FUND-RAISING EXPERTISE – Developed & executed many fund-raising events / activities which served to increase public awareness of the Big Brothers Big Sisters Program in the DC Metro area inclusive of Southern Maryland and Northern Virginia, generating adult male and female volunteers to serve as mentors to mother-less and father-less children.

CAREER PROGRESSION

September 2015 to Present - President, Ron Owens & Associates, LLC

Assisted ad agencies in their business development programs and new business solicitation. Conducted agency reviews and searches for client organizations seeking selected areas of agency expertise & disciplines. Formulated the business strategies for companies seeking to enhance their business solicitation efforts. Participated in public speaking events, seminars, workshops on business development, increasing profitability, served on marketing & advertising panels. Wrote & published articles on multicultural marketing, diversity & inclusion, creative that works, & small ad agencies, Served as advertising panelist and presented guest lectures at neighboring colleges & universities.

August 2012 to September 2015 - V.P. Diversity & Inclusion, TMP Worldwide

Established and developed the agency’s first Diversity & Inclusion Practice and Profit Center. Developed the CEO’s Annual Diversity & Inclusion Plan & provided oversight of its execution. Established Diversity Councils & the key issues to be addressed on a periodic and / or annual basis. Developed goals, metrics and reporting for Supplier Diversity & implementation. Developed & produced all supporting Diversity collateral & materials. Established the best practices for Supplier Diversity. Incorporated the Supplier Diversity Program into the agency’s existing web site.

October 1995 to August 2012 – Co-Founder / Principal, Laughlin Marinaccio & Owens

Formulated the business development marketing strategy for the agency. Increased the overall awareness of the agency through participation in highly visible marketing seminars, panel discussions, and workshops. Established a minority officer recruiting & retention program for the National Guard. Assisted the agency’s new business solicitation efforts. Served as the top management liaison between the agency and client organizations. Provided senior management for the successful Metro (“Metro Opens Doors”), National Guard (“You Can”), and Hyatt Regency Reston marketing & advertising campaigns. Contributed to increasing ridership by 13% on the Virginia Railway Express. Contributed with making LMO one of DC’s “Best Places to Work” and the founding of “DC Advertising Week”, while President of the DC Ad Club.

September 1993 to October 1995 – Mgr, Advertising & Publicity, Pitney Bowes, Inc.

Managed / executed the Fortune 500 Company Worldwide Advertising & Publicity Program, positively impacting the success of over the multi-faceted mailing systems programs. Recognized by senior management for re-establishing company market share and fostering collaboration among current customers, winning their confidence and growing their commitment to Pitney Bowes products. Partnered with other divisions and department, initiated and implemented change through improved communication, comprehensive training and establishing compliance guidelines to ensure best practices. Established & managed the company’s first Diversity & Inclusion Program. Created, executed and managed all promotional and merchandising activities in support of company products and programs. Provided strategy, management and implementation of e-marketing campaigns in support of advertising and promotional activities.

December 1987 to September 1993 - V.P., Account Supervisor, Bozell Worldwide, Inc.

Managed the National Guard Advertising Program for recruitment and retention of eligible men and women to serve as citizen-soldiers and airmen. Increased the public awareness & enhanced the positive image of the National Guard’s role to the community and the nation’s armed forces in times of need. Credited with increasing the number of qualified prospect leads by 23% for follow-up by National Guard recruiters. Managed production & creative development of all advertising & collateral materials. Supervised a 18 - person staff & a $16M budget.

October 1984 – December 1987 – V.P., Account Supervisor, Mingo Jones Guilmenot

Assigned Kentucky Fried Chicken (KFC) and Lite Beer from Miller advertising accounts. Credited with the increase of 6% market share with “We Do Chicken Right” ad campaign for the former and developed the market plan, strategy and the launch of new product, Lite Beer, into the ethnic markets with the successful ad theme, “Great Taste, Less Filling” ad campaign for the latter.

October 1980 - October 1984 – Account Supervisor, DDB Needham Worldwide

Credited with the “win” of new business accounts, specifically, the National Guard Bureau

($19M in billings) & the Hyatt Regency Reston {$1.2M). Managed said accounts with a 14 - person account team. Developed marketing platform for creative & collateral materials including conducting research, selection of media and oversight of ad campaign. Assisted development, launch & execution of the McDonald’s ad campaign, “You Deserve a Break Today” along with the strategy, creative development, & new product launch of the McDonald’s “Happy Meal” for kids.

August 1975 - October1980 – Senior Account Executive, NW Ayer Advertising

Developed the marketing strategy, launch & execution of the award-winning, US Army advertising campaign, “Be All That You Can Be”, which produced / generated quality leads for recruiter follow-up. Credited with the creation of an enhanced, positive image for the US Army while increasing a positive public awareness of the Army’s vital role in our nation’s defense. Established & managed the Army’s first minority officer recruiting program.

PROFESSIONAL ACTIVITIES

Past President, Advertising Club of Metropolitan Washington

Governor, Mid-Atlantic Region of the American Association of Advertising Agencies(4A’s)

Lieutenant Governor, Region II, American Advertising Federation

Director, Better Business Bureau of Metro DC, Northern VA, & Eastern Pennsylvania

Vice Chair, Big Brothers Big Sisters of the Northern Capital Region

Guest Lecturer / Speaker, University of Maryland, University of Baltimore, Howard, Trinity, American, GW, Bowie, Towson, and Morgan State Universities

EDUCATION

Morgan State University, BA, History

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