joyce feltham

Fremont, CA *****

510-***-**** (M) 510-***-**** (H)

WORK EXPERIENCE

Carl Zeiss Meditec – Dublin, California 2015- CURRENT

MARKETING PROGRAMS MANAGER

●Implement CVENT event management system for Tradeshow and Sales Meeting optimization

●Implement social media marketing program for niche target, garnering more than 7600 followers in the first year

●Design and direct new Salesforce.com implementation for medical division marketing team

●Develop, implement and analyze Marketo email campaigns for highly regulated medical device markets

●Execute and analyze overall demand generation strategy for organization

●Advise Marketing Managers on improving email, social, PPC campaigns and SEO results

●Launch and manage new US presence of ZEISS online shop for diagnostic devices and accessories

●Initiate and manage Social Media PPC, re-targeting and Organic

●Conceptualize and launch a bespoke digital lead capture app for large and small events

Trimble Navigation - Milpitas, California 2005 - 2015

MARKETING PROGRAMS MANAGER

Managed marketing programs for B2B SaaS telematics division

●Implemented new Salesforce.com solution for division marketing teams

●Developed demand generation program and lead flow for channel partners, enterprise sales and SMB telesales

●Managed tradeshows, executive events and seminars for English and Spanish speaking audiences

●Implemented, optimized and analyzed PPC campaigns and ongoing SEO improvements

●Conducted all Social media marketing and advertising on Twitter, LinkedIn, Facebook and Instagram

●Executed Account Based Marketing (ABM) programs to upsell and nurture customers and prospects

●Launched webinar program to recruit and educate prospects

●Hired and managed third-party graphics, lead qualification and telemarketing agencies

Align Technology - Santa Clara, California 2003 - 2005

PRODUCT MANAGER

Managed product launch/lifecycle and lead generation for Invisalign to B2B general practitioners.

●Conducted customer recruitment campaign that surpassed annual goal by 23%

●Managed all aspects of product launch for Kodak dental camera to Invisalign doctors

●Initiated launch of registration website with educational focus and marketing message

●Managed nationwide study of dental hygienists through focus groups and surveys

●Hired, trained and supervised five-member registration center staff

IKOS Systems - San Jose, California 2000 – 2002

MARKETING PROGRAMS MANAGER

Managed marketing programs for hardware and software emulation company.

●Created and produced annual report, whitepapers, datasheets and marketing collateral

●Conducted online marketing through banner ads, e-mail marketing and partner programs

●Managed tradeshows, seminars and executive events

A & D Engineering - Milpitas, California 1998 – 2000

CHANNEL MARKETING MANAGER & PRODUCT MANAGER

Fostered development and success of three product lines for consumer medical device company.

●Managed product development, launch and lifecycle for 3 products

●Created brand awareness, channel support and product marketing programs for full line of products

●Managed Continuing Education program to drive lead acquisition and product awareness

EDUCATION

MIM / MBA - Thunderbird School of Global Management, Glendale, Arizona

BA, International Relations / Spanish - American University, Washington, DC

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