Chief Marketing Officer

TIM CIFELLI

PHILADELPHIA, PA • 267-***-**** • **********@*****.***

Chief Marketing Officer

Marketing Strategy • Sales & Revenue Growth • Brand Storytelling & Positioning

Transforming brand stories and expanding market share through marketing innovation and sales enablement

Transformative Chief Marketing Officer with 20+ years of experience guiding strategic planning, campaign management, and market analysis for multiple industries. Integrity-driven and intellectually curious leader skilled at introducing new products and services to enhance value propositions for brands and improve the customer experience. Adept at navigating changing market trends and pivots to maintain performance and sustain relationships. Demonstrated history of building partnerships with executive teams, customers, partners, and other key stakeholders.

Core Competencies

Marketing Strategy Integrated Marketing Campaigns Brand Storytelling Sales Enablement Revenue Growth

Strategic Leadership Market Research & Analysis Market Expansion & Growth Trends Analysis Forecasting

Product Launches Pricing Strategy Budget Administration Executive Consulting Partnership Development

Issues Advocacy Media & Public Relations Event Marketing P&L Oversight Business Transformation & Turnaround

Team Coaching Employee Engagement Social Media Content Strategy Crisis Communications Rebranding Efforts

Technology: Basecamp, Jira, Google AdWords/Analytics, Slack, HubSpot, Hootsuite, Workamajig, Evernote, LexisNexis,

WordPress, PRNewswire, Businesswise, Kickfire, Survey Monkey, Cision, Data.com, Compete, STRATA

Work History

Bolt On Technology Southampton, PA 2018 – Present

Chief Marketing Officer

Direct marketing and growth efforts for venture-backed automotive B2B SAAS company as a member of senior leadership team, collaborating with other C-suite executives on defining revenue goals and shaping multi-layered marcom strategic plan to ensure success. Lead development and implementation of overall marketing and branding strategy for the organization. Introduced measurable KPIs to improve data-driven decision-making and refinement of vision as needed. Leverage marketing background to shape pricing strategies and create innovative, engaging advertising, marketing, PR, and branding campaigns.

Company was acquired and merged with two other automotive SaaS brands – MyShopManger and Unotifi – and I lead the rebranding efforts and internal communications strategy, along with cross-selling initiatives across the combined customer base.

Grew revenue by 19% in less than a year by adding outbound call center that increased sales demos and utilized strategic upselling to deliver 27% increase in full-spend customers.

Launched Payments Service Program, which resulted in additional $1M in recurring annual revenue.

Collaborated with Sales on creating pricing strategy and coordinated campaigns with an emphasis on maximizing profit margins and expanding market share.

Directed planning and strategy for event marketing, including shaping presence for industry tradeshows.

Championed utilization of marketing technology, automation, and innovation.

Transformed team culture within first few months, establishing a collaborative and performance-driven team model based on staffing structure that included employees, freelance contractors, and agency partners.

Increased media coverage in industry trades and consumer/business news outlets through proactive and expansive PR and thought leadership campaign.

Doubled Net Promoter Score (NPS) positive rating while also reducing negative and neutral ratings.

Navigated COVID-19 pandemic by pivoting as needed to maintain market position and sustain key relationships.

DDCworks Philadelphia, PA 2006 – 2018

President, Partner & Chief Operating Officer (2010 – 2018)

Led day-to-day operations of leading brand marketing agency. Guided and improved rollout of custom integrated marketing plans for agency clients across multiple industries. Led agency sales efforts to drive client acquisition and retention. Administered division budget and allocated resources based on project needs. Recruited, hired, trained, and supervised staff members, as well as collaborated with HR on employee relations and performance management roles. Cultivated relationships with partners and clients to generate new opportunities and drive business growth.

·Revamped agency structure by introducing new services, such as programmatic media buying and video production, which resulted in 60% revenue growth while reducing overhead by 35%.

·Eliminated silos to improve collaboration between PR, Advertising, Digital and Branding divisons, which resulted in truly integrated marketing and communications programs based on KPIs and data-driven decision-making.

·Partnered with Susquehanna Bank on rebranding initiative, which included customizing communications strategies for both internal and external audiences during acquisition of several community banks in region.

·Promoted relationship between Applebee’s Restaurants and Alex’s Lemonade Stand, which resulted in more than $5.5M raised for pediatric cancer research through effective traditional and digital marketing.

·Led the team positioning American Reality Capital as a top equity raiser in industry, transforming brand from virtually unknown to significant player in the marketplace.

·Increased YOY attendance for three of the largest annual consumer events held at PA Convention Center, including Philly Home Show, International Auto Show, and Drug Information Association event.

·Particptaed in sale sof company to Pavone Marketing Group

Executive Vice President & General Manager (2006 – 2010)

Oversaw public relations division’s campaign planning and public relations efforts. Managed full suite of marketing and PR functions from public affairs and crisis communications to social media marketing and content strategy, media training, and event marketing. Identified and implemented opportunities to improve employee engagement, such as feedback discussions, charitable partnerships, and recognition programs, which contributed to staff retention.

·Guided creation and delivery of transformative marketing strategies, expansion of service offerings, and diversification of team skill set, resulting in 30% increase in PR revenue in one year.

·Served as key player during acquisition of numerous clients across various industries, including public and private sector, and introduced public affairs, thought leadership, and issue advocacy services as a result.

·Promoted to Managing Partner during business transformation as company evolved from Reverb-DBC to DDCworks, ensuring business continuity for existing customers and partners.

GregoryFCA Philadelphia, PA 1999 – 2006

Vice President

Lead technology portfolio for large Public Relations firm. Managed a team of media strategists, copywriters and social media specialists to generate media coverage and brand awareness. Highlights include national TV coverage for Weight Watchers Online; industry and consumer news coverage for Kodak’s original digital photo offering; launch of text-messaging and SMS services as part of Fox’s American Idol viewer voting; launch and acquisition of CDNow.

Education

Bachelor of Arts, Political Science & History, St. Joseph University–Philadelphia, PA

Awards & Honors

AAPEX/SEMA Industry Week Best in Show, PRSA Pepperpots Awards, Philly Ad Club Addy Awards,

Ragan’s Content Management Award, & ICOM Agency Awards

Community Leadership & Engagement

Executive Committee/Board of Directors–Mission Kids Child Advocacy Center

Marketing Agency Leadership Council, Philly Ad Club, & ICOM International

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