Social Media Marketing Assistant

MOULIKA THAVABALAN

647-***-**** • *******.**********@*******.***

A highly creative and motivated individual seeking to gain employment in digital marketing. Academic and practical knowledge in business marketing with strengths in communication, social media marketing and strategic market analysis.

SKILLS

Proficient in utilizing SEM

and SEO strategies, Google

Analytics, & Facebook

Blueprint

Copywriting

PR Campaigns

Digital and Web Marketing

Web design (HTML, CSS)

Experience using CRM

software

Project Management

Customer Service

EXPERIENCE

Social Media Marketing Assistant Sep 2021 - Feb 2022 Red Lotus Films, Toronto, ON

Recognized for ability to produce high-quality content and use of digital marketing initiatives and strategies to increase social media engagement.

Promoted company portfolio by managing weekly content posting on all social media platforms including Instagram, TikTok and Facebook

Assisted with designing social media strategies to increase engagement with followers by identifying trends

Provided general administrative duties including answering client phone and email inquiries. Administrative Shipping Assistant Dec 2019 - Feb 2020 Mark’s Commercial, Mississauga ON

Managed method of shipment and prepared bills, invoices and other shipping documents.

Inspected and verified incoming goods against invoices or other documents, recorded shortages and rejected damaged goods.

Recorded inventory shortages and identified discrepancies to ensure records are current and accurate

Reconciled store returns and defects and made necessary inventory adjustments Immunization Clinical Volunteer Mar 2018 – Dec 2018 Peel Public Health, Mississauga, ON

Organized resources and inventory and ensured supplies are replenished during non-clinic hours

Provided wayfinding support to patients, visitors and vendors in the clinic EDUCATION

Digital Advertising and Marketing Communications Diploma April 2022 Humber College Institute of Technology & Advanced Learning

Designed advertising and marketing campaigns based on specific creative briefs, and experience creating own creative and IMC research campaigns

Developed a marketing campaign for SickKids Project Horizon for campus redevelopment Ontario Secondary School Diploma June 2018

Sandalwood Heights Secondary School

CERTIFICATIONS

Google Ads Certifications (2022), Google Analytics Individual Qualification (2022), Google Ads Video Certification

(2022), Mobile Experience Certification (2022)

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