Marketing Manager

Don “Randy” White

Marketing Manager

**********.**@*****.*** • 323-***-****

https://www.linkedin.com/in/rwhite2007 • Los Angeles, CA

Summary

Innovative, goal-oriented Marketing Manager with 15+ years of experience developing strategic marketing initiatives that raise brand and product awareness. Driven professional with track record transforming identified gaps and opportunities into operational solutions. Focused on supporting leadership execute business strategies aligned with company vision and achieve ambitious goals in diverse markets.

Areas of Expertise

Business & Brand Development

Project & Product Management

Market Research & Analysis

Multimedia Campaign Management

Content Marketing

SEO Management

Marketing Communications

Media Planning & Buying

Client & Executive Consulting

Professional Experience

Internet Brands Inc., Los Angeles, CA 2021 – Present

Marketing Manager

Oversee marketing functions of ApartmentRatings.com vertical in multifamily industry, ensuring alignment of B2B and B2C initiatives with brand identity. Designed and produced marketing collateral for internal and external usage in digital, email, print, and social media. Execute marketing efforts focused on brand strategy, social media integration, networking, technology, and market research that align with goals and promoted business opportunities. Define business requirements for analytics and reporting, compiling and assessing data for opportunities and weaknesses.

●Designed booth and visitor experience for 2022 National Apartment Association tradeshow to 10K+ attendees, successfully initiating multiple client interactions and generating $100K+ in incremental revenue.

●Lifted ApartmentRatings.com to second ranked website for ratings and reviews within multifamily industry behind Google by spearheading consumer focused marketing efforts that furthered brand awareness.

●Produced ratings & reviews documentary by conducting interviews with consumers regarding apartment search experience to educate clients on consumer utilization and benefit of ApartmentRatings.com.

●Collaborated with stakeholders to create Employee Surveys feature for community managers, enabling brand to expand beyond multifamily industry.

●Developed and introduced Events Timeline feature that created historical record for each community within website.

White House Marketing Inc, Corona, CA 2014 – 2021

Senior Marketing and Sales Manager

Advised clients from large technology and telecommunications companies, such as Apple, AT&T, Google, Samsung, Sprint, and Verizon, on marketing and sales strategies. Strengthened relationships with B and C-Suite executives to secure new or bolster existing partnerships with major retailers, such as Best Buy, Costco, Sam’s Club, and Walmart. Prospected, evaluated, hired, trained, and developed marketing teams of 30-40 members, mobilizing individuals to implement campaigns online and various cities across Arizona, California, and Utah.

●Created AT&T campaign in partnership with Sam’s Club for Inland Empire that outperformed other clubs nationwide, inspiring adoption nationally and lifting AT&T/Sam’s Club revenue 50%+ in mobile phone category.

●Assessed, hired, and guided 10 marketing managers to spearhead expansion of AT&T/Sam’s Club mobile phone campaign across various cities in Arizona, Texas, and Utah, capitalizing $5M+ in incremental revenue.

●Generated $1M+ of incremental revenue YOY by developing and implementing marketing initiatives via DTC campaigns, utilizing digital, face-to-face, and social media strategies.

Vantage Promotional Solutions Inc., Los Angeles, CA 2013 – 2014

Marketing Manager

Advised and reported to key leadership on market research findings on development and approval of products, promotions, and other operational initiatives. Aligned marketing plans and sales plans to high-opportunity growth targets and untapped markets. Appointed office manager supervising hiring, payroll, staff scheduling, territory deployment, travel schedule, and relationship management with B and C-suite clients. Trained and developed staff in San Diego and San Francisco markets and advised on best marketing practices weekly.

●Administered marketing operations that boosted brand visibility through digital and social media marketing campaigns for Home Depot (HD) throughout Southern California region.

●Developed and implemented customer referral program for HD kitchen design division, lifting department revenue by 40%+.

●Launched mobile marketing program for AT&T throughout Southern California region, effectively boosting company revenue by 50%+ and mobile sales by 60%+.

●Led mobile phone division to match revenue of HD division in two months, then doubled HD to become primary source of revenue within six months.

Valassis Communications Inc., Los Angeles, CA 2006 – 2013

Advertising Marketing Manager

Subject Matter Expect and industry lead for foodservice industry, consulting multimillion-dollar clients, such as Carl’s Junior, Domino’s Pizza, and Little Caesar’s Pizza, on advertising strategy development and implementation. Conducted quarterly data research and customer segmentation analyses, synthesizing data to report on industry updates and consumer trends. Composed and curated collateral and marketing material for sales team.

●Devised and presented multimedia advertising campaign, including print, direct mail, digital, and online products, to A and B-level Arby’s executives, successfully generating $1M in new business for company.

Additional Experience in various non-managerial advertising and marketing roles at Los Angeles Times Inc. (Los Angeles, CA).

Education

Bachelor of Arts in Business Management

Pasadena City College, Pasadena, CA

Affiliations

American Advertising Federation, Member, 2018 – Present

Branded Content Marketing Association, Member, 2010 – Present

American Marketing Association, Member, 2006 – Present

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