Lutfi A. Almushrqui
West Market St. Greensboro NC 27409
*****.****@*****.***
PERSONAL PROFILE
An influential, motivated and results driven Multimedia Professional with a passion for news monitoring and analysis, a wealth of public relations management expertise, and an excellent track record planning, implementing and reporting on cross-media strategy, policy communications and content production. An astute and articulate bilingual communicator with proven editorial skills and the ability to proactively manage teams and successfully develop international relations in fast-moving and often politically-sensitive environments.
QUALIFICATIONS, TRAINING, AWARDS & PERSONAL DETAILS
DOB:3rd April 1980 Fluent in English and Arabic Nationality: Yemeni
Diploma in Information and Media strategy from Foreign Service Institute, Washington DC, US 2013
Social media practitioners' workshop in Dept. of State Vienna Training Office, Vienna Austria 2014
Workshop on Media and Information Programs, Bangkok Thailand 2017
BA in English Language, Sana’s University, Yemen 2004
Strong IT skills with proficiency in the full MS Office Suite and certification in Computer Applications
Professional Training in media strategy, social media and video content analysis and creditability
Won US Embassy Eagle Awards for demonstrating a genuine commitment to media briefing and brand development
Achieved US Embassy/Ambassador Honor Awards for driving American Arts & Culture events and media platforms
Gained Extra Mile Awards in Yemen for supporting US trade and CENTCOM missions and supervising commercial work
CAREER & TO DATE
Press Specialist 2009-date
US Embassy, Doha, Qatar
KEY ACHIEVEMENTS
Planned, coordinated and managed foreign policy communications and public diplomacy strategies for the US Embassy
Created, developed and tracked multimedia platforms to engage/educate the public and promote Embassy activities
Communicated to Americans across the globe through local, regional and national interviews and social media tools
Managed the Arabic US Embassy website and wrote clear content to capture the essence of complex subject matters
Evaluated media reaction, institutional development and public opinion for daily spot reporting and long term analysis
Won an award from the Qatar US Ambassador in 2015 for increasing the popularity of Embassy social media platforms
Built an extensive network of media contacts and developed strong relations with regional and international journalists
Arranged high-profile media engagements for international figures such as secretaries John Kerry and Hillary Clinton
Planned and coordinated key-note speakers and visits to universities, chambers of commerce and community meetings
Researched market trends; improving layout/content and reconfiguring editorial output in line with audience needs
Trained teams on interview preparation and acted as primary press liaison contact on the full range of media events
Achieved formal recognition for innovation and dedication; winning several coveted US Department of State Eagle, Honor & Extra Mile Awards
CAREER TO DATE (continued)
Commercial Specialist 2006-2009
US Embassy, Sana’a, Yemen
KEY ACHIEVEMENTS
Oversaw business, economic, media and political translations as a commercial assistant at the US Embassy in Yemen
Analyzed and managed critical commercial/industrial sector data on the Yemeni economy as a current affairs specialist
Managed International Partner Search, International Marketing Insights & International Company Profile reporting tools
Prepared comprehensive reports and delivered detailed presentations on Investment Climate Statement matters
Set up US Embassy information desks at international events and organized key workshops, seminars and interviews
Pre 2007; prepared Yemeni daily press summaries by translating content and extracting areas of particular interest
Collaborated with the United States Agency for International Development; managing all media events and translating
Translator Information Officer 2003-2005
Indian Embassy (2004-05) National Public Radio (NPR) (2003) Middle East Office for Translation & Services (2003-05)
KEY ACHIEVEMENTS
Translated official papers on behalf of the H.E. Ambassador of India and issued formal certificates/permits (2004-05)
Won a reputation as a friendly and confident communicator, with strong people-facing skills and a positive attitude
Monitored and reported on Yemeni media and oversaw events as an NPR information officer and translator (2003)
Supported multi-disciplinary teams; optimising resources to achieve journalistic objectives within tight deadlines
Identified, researched, set-up, produced, edited and wrote content for human interest and political news stories
Coordinated a variety of events and developed fresh content for the American-based Foreign Affairs Magazine
SKILLS & KEY COMPETENCIES
Proven multimedia and content strategy expertise
Inspirational, visionary & committed team player
Qatar-specific social/economic/political knowledge
Highly organized, efficient, flexible and proactive
Vast planning, content creation & execution skills
Ability to connect across all levels/cultures
Exceptional analytical and problem-solving skills
Strategic, inventive and commercial thinker
Strong development and project delivery expertise
Editorial sensibility & sound business judgement
Networking and partnership building skills
Ability to adapt in changing & pressurized settings
Excellent oral and written communication skills
Professionalism, diplomacy and tact at all times
REFERENCES
References Available Upon Request