Vanessa Bower

Chester, NY ***** 845-***-**** adrwpa@r.postjobfree.com

SUMMARY: Resourceful, energetic, results-oriented professional experienced in the diverse industries. Creative social media, excellent communication skills, leadership style that instills confidence.

AREAS OF EXPERTISE:

●Proficient in Facebook Ads, Constant Contact, Mailchimp, Hubspot, Google Analytics, Hootsuite, Wordpress, Canva, Basecamp

●MS Office including Word, Excel, PowerPoint

●CEM, SSM, SEO

EXPERIENCE:

Socialtopia, Monroe, NY (Remote) 2020-2021

Digital Marketing Account Manager

●Responsible for all social media content; graphics, copy, marketing

●Use of multiple analytics tools to monitor trends and create visually appealing reports for clients

●Handled all CRM for managed accounts while staying on the pulse of the marketing funnel

●Created weekly, bi-weekly, monthly email blasts for all accounts

●Utilized A/B tracking for best outcomes

Presentation Multimedia, Peekskill, NY 2013-2020

Senior Account Executive

Social Media Marketing Coordinator

●Managed a team of 10 including graphic designers, proofreaders and web designers

●Wrote copy and effective marketing strategies for 40+ clients simultaneously

●Project Management including coordination of all digital and print marketing materials; press releases, reputation management, legal consent releases and all personalized communications

●Client presentations and proposals

●Recognized for meeting tight deadlines

●Researched and wrote blogs, landing page copy, copywriting

●Tracked ‘likes’ and ‘followers’ increasing account events and recognition by 50%

●Promoted community & digital events to engage followers

●Google analytics tracking and creation of monthly reports for all accounts

Steal My Wedding Day, Providence, RI (Remote- Per Diem) 2012-2016

Marketing Consultant

●Created all digital marketing content for this start-up company helping them become nationally recognized

●Controlled all social media outlets, blogs, and marketing campaigns

●Wrote and released monthly promotional newsletters using MailChimp/Constant Contact to prospective and current clients

EDUCATION:

●BA, English/Journalism St. Thomas Aquinas College 2009

●AA, Liberal Arts, SUNY Rockland 2007

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