Annie Wissner

Marketing and Business Development Executive

Denver, CO 80220 303-***-**** adrv4j@r.postjobfree.com linkedin.com/in/anniewissner/ twitter.com/anniewissner An accomplished and innovative B2B marketing leader with over 20 years of experience in the technology industry. Proven success in start-up and enterprise environments, as well as in domestic and international markets. Recognized for building strong brands using integrated marketing methods and ABM-centric demand generation. A key contributor to strategic business planning, with expertise in leading, managing and developing long-term growth plans and digital transformation. Cultivates a company culture where staff members voice questions and concerns and contribute new ideas that advance the business.

Brand Management, Marketing Strategy, Business Development, Digital Marketing, SEO, Website Oversight, Demand Generation, Product Marketing, Account Based Marketing, Inside Sales Leadership, Aquisition Management, Content Development, Story Telling, Analyst Relations, Social Marketing, Media Relations + PR, Competitive and Trend Analysis, Project Management, Channel Management, Field Marketing, and Events.

Whispir: Sourced over $28M in sales qualified pipeline and $3.5M in revenue. TraceGains: Sourced 70% of new business revenue through ABM initiatives and contributed to 180%+ business growth.

Hexagon AB: Integrated and re-branded the product portfolio for 6 acquisitions, launched the Chinese market, and influenced $80M+ in annual revenue.

Cherwell Software: Sourced 75% of sales wins, achieved 95% NSAT for the Global Conference, built the Days, Not Months campaign, which was selected as a finalist for the Finny Awards. Software AG: Achieved 150% of the Marketing Qualified Lead target. Microsoft Corporation: Delivered 200%+ ROI for integrated marketing campaigns, built a successful Global ISV partner program, resulting in 19 global joint initiatives and $60M+ pipeline, achieved 92% NSAT for Microsoft Inspire, and received multiple management excellence and performance awards. Oracle Corporation: Increased partner revenue 35% with the launch of a channel registration tool, influenced $500M+ in sales revenue annually through the delivery of customer programs, and received multiple performance awards.

Citigroup Incorporated: Increased banker productivity by 15% and employee retention by 20%. Chief Marketing Officer

Whispir, Boulder, CO

Helped drive 30% YOY growth in annual company revenue. Restructured team, removed over $2 million in costs, and filled gaps for key functions like social. marketing, product marketing, email marketing, customer evidence, demand generation, and more. Built a scalable lead engine, including consistent definitions, processes, and hand-offs, the development of contact database controls, the selection and implementation of a marketing automation solution, and continuous improvement of Whispir.com.

Vice President of Marketing and Business Development TraceGains, Broomfield, CO

Led all aspects of marketing for TraceGains, including brand, media, product marketing, demand generation, social marketing, and digital marketing. Provided significant input into the business strategy and go-to-market approach as a contributing member of the executive leadership team.

Oversaw the creation and management of a customer reference program to amplify TraceGains' significant customer success in the marketplace.

Refined and drove a company-wide ABM approach to increase the quality and quantity of leads and accelerate the sales cycle.

Led Inside Sales with monthly, quarterly, and annual pipeline and revenue targets. Director of Marketing

Hexagon AB, Mining Division, Denver, CO

Led all aspects of marketing, including brand, digital, media & PR, demand generation, product marketing, partner marketing, social marketing, community engagement, and sales enablement. Contributed as a member of the executive committee, providing significant input for defining business strategies and plans.

Re-branded and restructured the product portfolio to align six acquisitions under the Hexagon umbrella, moving from 500+ on-premise products to 40 cloud-based solutions. Built company brand, messaging, and materials to firmly establish Hexagon Mining as the first and only enterprise technology solution for mines.

SKILL HIGHLIGHTS

ACCOMPLISHMENTS

PROFESSIONAL

EXPERIENCE

JANUARY 2022 - JULY 2022

AUGUST 2018 - JULY 2021

JUNE 2017 - AUGUST 2018

Implemented a marketing automation platform and lead acquisition process, introduction of inbound and ABM demand generation programs.

Built a customer evidence program to showcase Hexagon Mining's solutions in the marketplace. Corporate Marketing Director

Ivanti (formerly Cherwell Software), Denver, CO

Led a comprehensive re-brand to position Cherwell as the best choice for IT Service Management, and move beyond the small and mid-market segments to win enterprise business. Built a partner program and go-to-market approach that enabled growth in new markets. Directed social media marketing that increased followers and grew customer engagement. Launched field and channel marketing globally, ensuring events and other field motions were tied to nurture paths and integrated campaigns.

Oversaw the Cherwell Global Conference (Clear), a premier IT Service event. Marketing Director

Software AG, Denver, CO

Led field marketing for Software AG's Central and West Regions for a $70M business. Identified addressable opportunities for business growth. Teamed with executive leadership to create a go-to-market approach that generated prospect and customer demand, activated partners, and increased customer satisfaction. Group Marketing Leader

Microsoft Corporation, Denver, CO

Oversaw demand generation of the Microsoft product portfolio for a $3B business. Supported the planning and execution of direct and thru-partner demand generation programs and campaigns across the complete Microsoft business product portfolio to 20,000 customers and prospects in close partnership with corporate product groups and field sales teams. Managed Microsoft's flagship event 'Microsoft Inspire' (formerly the Worldwide Partner Conference), a premiere channel event with 18k+ global attendees. Spearheaded the global Partner Advisory Council strategy to help inform R&D decisions. Oversaw the International Association of Microsoft Certified Partners (IAMCP). Partner and Customer Director

Oracle Corporation, Redwood Shores, CA

Ran Oracle's Partner Resource Network for the Americas supporting 4.2K partners. Project lead for the North American Channel Opportunity Registration System (CORS) and key team member for the global roll-out of the system.

Drove Customer Programs for the Americas, directed the development of press releases, videos, customer success profiles, white papers, slide sets, web pages, and other marketing collateral to publicize Oracle and its customers within the marketplace. Oversaw 2K+ sales reference calls, webinars and events annually to meet reference selling needs. Led Customer Advisory Councils with Oracle Executives to obtain customer feedback. Management Associate

Citigroup Incorporated, Las Vegas, NV

Chosen from 450 candidates for the Citi Global Engagement Management Associate program; a high potential management track for MBAs.

Successfully completed a 90-day consulting project and awarded a permanent management position from among six participants.

Managed a team of 25 telephone bankers, trained and motivated for high productivity. BA-Business

University of Denver, Denver-Colorado-USA

General Business

Project Management Certificate

University of Washington, Seattle Washington-USA

FEBRUARY 2015 -

JUNE 2017

APRIL 2014 -

FEBRUARY 2015

AUGUST 2003 - APRIL 2014

NOVEMBER 1996 -

JULY 2003

JUNE 1994 - OCTOBER 1996

EDUCATION

1990 - 1994

2007 - 2007

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