OLOWOPOROKU MUYIWA TOPE

**, ****** ******* ******, ******* Estate, Orile Agege, Lagos. linkedin.com/in/ademuyiwa-olowoporoku

Email: adrunz@r.postjobfree.com Phone: +234-7060572742 Skype ID: muyiwa.olowoporoku

CAREER OVERVIEW

With over one decade cognate experience in brand and client management, leading great team and managing great brands, I am well equipped to drive sustainable growth and profitability for any business.

My competencies span across business leadership, strategic thinking, design and creative thinking. I have been privileged to design and execute several brand and growth strategies for leading local and international brands in Nigeria some of which include Interswitch, Vbank, International Finance Corporation (Lighting Africa Project), TotalEnergies, Reckitt Benckiser (Dettol), Kentucky Fried Chicken; Monster Energy, GSK, NBC, SABMiller (Now ABInBev), ZOLA, PZ (Mamador, Nunu), Kraft Heinz, among many others.

I am skilled at identifying fresh and penetrating insights that unlock opportunities and able to create an impactful and integrated connections strategy which brings the consumer experience to life whilst delivering behaviour change and brand growth. I manage complex marketing projects from conceptualization to execution leveraging my knowledge of advertising and experiential marketing, market segmentation, go to market strategy, designing picture of success and route to market.

I hold a MSc. degree from the University of Lagos and a Professional certificate in Advanced Brand Management from Brand Management Academy. I have also attended several executive training programmes by The Workforce Group, TINK Africa and Association of Advertising Agencies of Nigeria, BMA and DAWIB Associates with focus on Strategic Leadership and Business Strategy.

CORE SKILLS

Brand management, Corporate and marketing communications, media planning and relations, sales, experiential marketing, event and project management, business development, consumer trends mapping.

PROFESSIONAL EXPERIENCES:

ARTSPLIT Limited. (Head, Partnerships and Alliances) May 2022 – Date – Reporting to ED, Acquisition

Build and manage Local and International Strategic Partnerships to drive business growth across Product/Service offering – Artists, Galleries, Museums, Corporate Entities, Artist Ecosystems and Communities etc.

Create income streams and maximize spare capacity of artworks to generate income for ARTSPLIT

Develop and implement profile for selecting Partners and building an Ecosystem.

Build and entrench an “ARTSPLIT” Community/Ecosystem through periodic events and strategic partnership with industry players both locally and internationally

Coordinate development of country growth plans for all operating regions

Negotiate and finalize deals with partners and alliances in alignment with ARTSPLIT’S business and corporate objectives.

Collaborate with Marketing to optimize growth strategies through a Partner Ecosystem and sponsorships

VFD Group Plc. (Head, Events and CSR) May 2021 – April 2022 – Reporting to Group Head, MCC

Developed strategic direction for the group as it relates to Events Management, planning and Concept Development

Developed innovative event ideas that can be used to leveraged business and brand objectives

Prepared annual event calendar and ensured that set KPIs were obtained as proposed event

Developed a robust and effective exploitation roadmap for event requirements that assures a successful internal and external event

Proposed a sustainable CSR direction for VFD Group and its entities

Formulated and executed proactive CSR strategy for internal and external stakeholders engagement via various communication platforms in order to better fulfill our responsibility and enhance the CSR image of the Group.

Planned, organized and drove various CSR initiatives for the enhancement of the Group’s CSR performance, including timely disclosure of our CSR performance in accordance with the regulatory requirements.

Developed relevant CSR communications and promotional materials, including CSR Report, publicity on print and social media.

Key Achievements:

Achieved 50% positive visibility for the VFD Group brand and its entities via events owned and sponsored events

Improved event collateral and merchandise by 70% ensuring VFD Group and its entities stood out at all events

Ensured adequate positioning and recognition for VFD Group and its entities on CSR activities and initiatives by 75%

I achieved downloads and conversion of the Vbank app by 25%, totalling over 10,000 new accounts at owned and sponsored events

GHMobile Ltd. (Head, Brands and Marketing Communication) August 2020 – Date - Reporting to General Manager, Strategy and Product Development

Responsible for development and implementation of effective Brand development and communications strategies that build customer loyalty programs, brand awareness, and customer satisfaction, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.

Create communication and marketing strategies for new products, launches, events, and promotions.

Planning and execution of all communications and media actions on appropriate channels.

Assist with product development, pricing and new product launches as well as developing new business opportunities.

Development and management of promotional collateral to establish and maintenance of product branding

Leading all company’s Public Relations efforts, by responding to communication-related issues

Preparation and management of annual budget for advertising and promotional items.

Providing researched industry competitive and customer insights analysis.

Responsible for analysing sales forecast and relevant financials and reporting on product sales.

Oversee the development of informative and interesting press releases, press kits, newsletters, and related marketing materials

Preparation of detailed media activity reports.

Planning and management of all designs, content, and production of all marketing materials; projects supervision to ensure all content is publication-ready

Key Achievements:

Led and executed the redefinition of brand positioning statement, rebranding of the corporate brand and

website rebuilding first 3 months

Brand identity creation and development of communication guideline for the broadband internet service

brand- High5 and fintech product -Talk2Cash.

EXP Marketing Nigeria Ltd. (Snr. Account Manager/ Account Director) May 2016 – July 2020 - Reporting to Client Service Director

Liaised with clients at a senior level on a day-to-day basis

I was responsible for the management of relationships with clients to coordinate the resources needed to service projects, builds strategic operational plans and balance the expectations of clients with the execution of projects.

Ensured smooth execution of campaigns – from briefing internal stakeholders and project team, to managing budgets and a team of third-party agents or suppliers.

Managed clients, the agency, and third-party suppliers creatively and strategically and ensured completion of project(s) to a specific, agreed schedule and within agreed budget

Led and managed all strategic channel planning activities associated with all assigned account(s)

Established and grew strong relationships with multiple senior client stakeholders through a demonstration of industry knowledge and of the application to business challenges

Prepared and delivered client presentations, case studies and proposals.

Worked closely with my direct report to optimize any revenue opportunities within the agency.

Worked with management in identifying business success factors and risks for new and existing clients.

Tracked and monitored overall account performance to meet revenue targets of the agency.

Key Achievements:

Conceptualized and executed Verve International’s consumer engagement platform – Verve Life, which has become the biggest Fitness/Wellness Festival in Nigeria; - this increased Verve Card uptake by 5% in FY 2018 and consistently grow Verve’s brand equity YoY

Led new product launch for Monster Energy Drink (Monster Energy Classic and Monster Fury) pan-Nigeria, exceeded projected sales by >+15% and social media followership growth of over of 100,000 in 6 months (fastest growth ever recorded in all MED countries globally). The brand went ahead to become leading energy drink in Nigeria.

Launched the Mamador Oil new 2.5 and 3.5 pack through the execution of Million March Sales and Brand Activation pan-Nigeria - This resulted in share growth of 5.2% and volume growth of 74%

Culture Communications (Client Service Manager) May 2012 – 2016 - Reporting to Associate Director

Led conceptual development, execution, and presentation for campaign projects.

Developed overall strategic and design direction and provide creative leadership, inspiration and motivation to the project team

Functioned as internal client, reviewed work to ensure that the creative solutions support the strategy and the objectives in the creative brief and the campaign/quality is consistent

Selected both internal and external creative resources needed to deliver projects (including: contractors, developers, photographers, illustrators, producers, models, etc.).

Periodic report of competition activities

Maintained and grew client relationships.

Ensured agency delivered value added services that are consistent with client’s overall marketing and communication objectives.

Drive all internal processes to ensure client’s satisfaction

Daily managed of all financials activities relating to my accounts in the most profitable way to the business

I maintained latest stockpile of information relevant to assigned brands.

Ran regular checks on clients’ competition, analyzed competitive information and shared findings with clients.

Key Achievements:

Conceptualised and launch the Trophy Lager Abinibi Yato Intrinsic campaign that led to the volume growth by over 200% (900k Hectoliter to 1.2m hectoliter in 6 months)

Led the team that conceptualized and successfully launched the Zinger Burger and Street Wise campaign in Nigeria; working with the Yum Marketing Team (Franchise owner) and Devyani team (Nigerian Franchisee). I ran the campaign for the Lekki store opening.

Led the team that signed the first agency retainer ever with Total Nigeria Plc; - a retainer that lasted till I left the business.

Re-launched Castle Milk Stout Liquid reformulation and Packaging optimization communication campaign; - this led to volume growth of 400% and imagery index by +4%.

Shared Insights Limited (Accounts Executive) Jan. 2012 –May 2012 – Reporting to Group Account Manager

I was the principal client interfacing contact on assigned account

Ensured agency delivers on client’s brief and projects

Assisted in preparing strategy documents for advertising campaigns

Coordinated creative development processes in all assigned projects

Key Achievements:

Facilitated and delivered the appointment of Shared Insight as the sole consultant of Index Petrolube rebranding campaign within 3 months of joining the business

Worked on facilitating and the implementation of “Acculturation Programme” for staff and management of Enterprise Bank.

EDUCATION

Certificate, Advanced Brand Management - Brand Management Academy - 2019

MSc. Mass Communication - University of Lagos – 2013 - 2014

B.Sc Mass Communication – University of Lagos - 2nd Class Upper, University of Lagos - 2007-2011

COMPUTER SKILLS:

1.Information Security Management System

2.SAGE X3 and ESS

3.MS Project

4.Data Processing (MS Office Package)

5.Relational Database Management

TRAININGS ATTENDED

1.Strategic Decision Making in a Competitive Environment– DAWIB Associates - 2022

2.Strategic Business Leadership and Corporate Reputation Management – BMA - 2021

3.Advance Brand Management - BMA - 2019

4.Winning Strategies for Business Growth - 2019

5.Trends in Event Technology - EXP Academy - 2018

6.The Art of Effective Negotiation - EXP Academy - 2018

7.Introduction to Content Marketing - GAPMedia - 2018

8.Key Success Factors of the Business Models – IEHST - 2017

9.Project Management Professional Programme - Workforce Group - 2016

10.Trends mapping and Strategic Brand Building - TINK Africa - 2016

11.Fundamentals of Marketing Communications – AAAN - 2014

References

Available on request

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