FIZZA RAFIQ

Hometown: Lahore

Cell: 923********* adrm4k@r.postjobfree.com

Date of Birth: 28/10/2000

LinkedIn Profile: https://www.linkedin.com/in/fizza-rafiq-657a301b7/ EDUCATION & QUALIFICATIONS

Bachelors in Business Administration (Honors) May 2023 Major (Marketing) Minor (Media Studies)

Lahore School of Economics

Intermediate 2018

FSC

PROFESSIONAL EXPERIENCE

Pakistan Elektron Limited (PEL) June 2022

Marketing Intern

• Work on a project on launching a new product for PEL

• Work on product categories and market visits

AIESEC

• Beyond Border Intern January 2021

• Community manager Intern October 2020

Akhuwat Foundation

Internship

• Work on different projects related to current issues December 2020

• CSR activities

PROJECTS

Advertising: Conducted extensive market research for brand Fair & Lovely, relaunched the brand and came up with new brand name suggestions “glow & lovely”, “youthful and lovely” and designed an advertising plan & promotional strategies Principal of Marketing: Marketing Plan for a newly launched café includes in-depth analysis of 4ps of marketing, marketing strategies, and SWOT analysis.

Marketing Management: Prepared a marketing plan for Starbucks Principal of Management: Analysis on the major operation and the roles of various departments at Package’s Limited Services Marketing: Evaluated the marketing decisions of TCS Pakistan since it is launched. OB/HRM: A detailed analysis of HRM practices at Bank Alfalah Computing II: Completed various projects on Excel, Word & PowerPoint using advance tools ADDITIONAL EXPERIENCE

Marketing Executive, Lahore School Film and Media Club 2019 – 2020

• Promoted various events conducted at the university, managed conferences & trainings Art Director, Lahore School Character Building Society 2020 – 2021

• Designed digital campaigns, charts, posters and pamphlets for promoting university events HONORS & AWARDS

• Medal & certificate of merit from regional coordinator for showing outstanding performance in board exams

• Contested and won many school & university level athletic competition SKILLS & INTERESTS

• Competent user of Microsoft Word, Excel, PowerPoint, Canva, Video Editors

• Interests: Entrepreneurship, Baking, Painting, Traveling, Reading

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