Relations Director Marketing Consultant
Resume:
KAREN HARGROW
************@***.***
Self-starter with a passion for building successful and productive teams, achieving goals and exceeding operational efficiency; seeks a career-continuation where extensive experience and strong capabilities will contribute to growth, profitability and the meeting of organizational objectives SUMMARY OF
QUALIFICATIONS • 20 Years of achievement in Marketing, Development and Public Relations
• Over 10 years in Managerial, Supervisory and Training roles
• Bachelor of Arts in Communications
• Experienced in specialized areas of:
* Sales & Marketing Strategies * Budget Management & Forecasting
* Business Development * Grant Writing
* Relationship Building * Event Planning
* Vendor Negotiation * Volunteer Management
* Project Management * Donor Relations
* Strategic Planning * Fundraising
• Effective Leader, skilled team-builder and motivator
• Completes projects on-time and within budget, meeting stringent deadlines
• History of implementing marketing strategies which increased revenue and exceeded fundraising goals
• Creative problem-solver with a record of developing innovative solutions EXPERIENCE
2013 to present KJ CAMPBELL MINISTRIES, Fort Worth, Texas: Marketing Consultant–faith-based non-profit organization providing programs for individuals and families in need
— Support business development efforts, including:
• grant writing • key donor relations
• event planning • social media
— Promote programs providing housing for women and children in need, educational programs for youth and re-entry programs for ex-offenders
— Created and implemented “membership” level donor giving based on groups
— Recognized for increased revenue and building community awareness through successful marketing and business management strategies 2011 to 2012 LINC NT, Carrollton, Texas:
Development Director (grant-funded position)–non-profit organization supporting the Hispanic population and efforts to decrease the drop-out rate
— Developed and implemented strategic planning to raise funds, including:
• annual development plan • major gifts
• budget management • annual giving campaigns
• staff training • fund/donor accounting
— Cultivated and nurtured relationships with corporate/foundation sponsors and individual donors
— Wrote and submitted grants/reports to Corporate, Board, Foundation and Government Funders, working closely with Legal department
— Increased donor base by 25%
EXPERIENCE,
CONTINUED
2009 to 2011 LIFTED SPORTS, Dallas, Texas:
Account Manager–basketball program designed to teach fundamentals and improve each student/athletes’ skill level
— Developed product strategies and competitive sales plans
— Strategized with teams to develop and grow customer base
— Created marketing plans to establish brand presence, including:
• product strategies/road maps • market product positioning
• sales tools/collaterals • competitive strategic analysis
— Exceeded by 25% individual and corporate fundraising goals 2008 to 2009 P2 PRODUCTIONS, Memphis, Tennessee:
Public Relations Director–film production company
— Developed long and short-term business strategies to uncover target audience
— Identified client groups/audiences and determined communication planning
— Oversaw public relations and marketing, including:
• mass media/social media • press releases
• event planning • media kits
• budgeting • vendor contract negotiation
— Worked closely with Management to strategize media talking points
— Managed and trained PR staff
— Reported budget variances to CEO
— Increased revenue up to 40% through strategic business planning 2005 to 2008 CITY OF MEMPHIS SEXUAL ASSAULT CENTER, Memphis, Tennessee: Program Director
— Established/maintained strategic partnerships with local businesses and the community, including marketing to key corporations
— Recruited, trained and supervised staff of 15; organized and coordinated seminars and training courses
— Developed and wrote local, state and federal grants
— Managed budget, prepared quarterly financial statements and created presentations for monthly/quarterly reviews of expense charge-outs
— Provided forecast and budget data for IT and corporate management
— Oversaw client asset base including bond and municipal funds
— Planned and managed special events
— Raised more than $500k annually - increasing funding by 15%
— Recognized for exceeding fundraising budget, raising over $75K from events 2002 to 2005 REDWING GROUP, Memphis, Tennessee:
Business Director
— Managed staff of 10
— Developed fundraising plans and identified market trends
— Communicated with PR Director regarding press releases
— Created vendor newsletter and oversaw vendor relations; negotiated contracts
— Instrumental in planning events resulting in $200K annual revenue increase Marketing Specialist–promoted after one year
VOLUNTEER Susan G. Komen Walk, Salvation Army, Meals on Wheels, Samaritan Inn EDUCATION HAWAII PACIFIC UNIVERSITY, Honolulu, Hawaii: Bachelor of Arts in Communication–2000
Concentration: Public Relations and Marketing
COMPUTER SKILLS: Microsoft Office Suite, CRM, Salesforce, Raisers Edge, Marketing Cloud LANGUAGES Conversant in Spanish
WILLING TO TRAVEL
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