EDUCATION

MBA MASTER AND BUSINESS ADMINISTRATION IN MEDIA AND

ENTERTAINMENT

Universidad de Palermo – Economy Studies

Buenos Aires – Argentina

**** – 2012

BA OF VISUAL ARTIST WITH EMPHASIS ON AUDIOVISUAL

Universidad Javeriana. Faculty of Visual Arts

Bogotá – Colombia

2001 - 2006

JUANA

MARTINEZ

+57-310-***-****

+1-914-***-****

adrf9g@r.postjobfree.com

adrf9g@r.postjobfree.com

Bogotá-Colombia

New York – USA

https://www.linkedin.com/

in/juana-andrea-martinez-

9754811b/

ABOUT ME

Master of Visual Arts with MBA in Media and

Entertainment with over 15 years of

experience in the general production,

management, marketing, and sales of

audiovisual media and digital products.

I have a great capacity to lead, direct and

create marketing strategies for different

products and experience organizing virtual

events. Adept in assessing and understanding

the unique needs of each event to ensure that

the requirement of all stakeholders is

effectively assigned and fulfilled. I excel in

leading projects from initial concept to

completion, including creating the operational

background and technical processes which are

critical to the success of large-scale and high-

profile events.

Additionally, I combine extensive sales and

business knowledge with attention to detail

and strong analytical skills. I am a calm,

pragmatic and assertive negotiator capable to

work under pressure and adapting to last-

minute changes. I’m intuitive, resourceful,

proactive, and good at problem-solving.

WORKING EXPERIENCE

PROJECT SOCIAL MARKETING MANAGER – Konnect Solutions, California – EEUU. Augusto 2020 – Actually

• Design and developed the new branding strategy for the company.

• Managed marketing campaigns online to ensure that services met customers’ and attorneys’ expectations and specific clients of workers’ compensation benefits.

• Creation of a real community for the brand.

• Analyzed the success of marketing campaigns and created reports.

• Designed and developed the digital marketing strategy, network management, and creation of digital campaigns, as well as SEO and SEM campaign management.

• Generated statistical analytics on return on investment through 10 networks associated with the company.

PROJECT SOCIAL MANAGER - RentaCar4Less

Miami – EEUU. January 2020 – April 2020

• Developed the new branding strategy for the company.

• Managed marketing campaigns online to ensure that services met customers’ expectations and to build the credibility of the brand.

• Analyzed the success of marketing campaigns and created reports.

• Designed and developed the digital marketing strategy, network management, and creation of digital campaigns, as well as SEO and SEM campaign management.

• Generated statistical analytics on return on investment through 25 networks associated with the company.

ACHIEVEMENTS:

• Due to the digital marketing campaigns I implemented the company was able to capture 25 new clients.

PROJECT MANAGER - StorableApp

Bogotá-Colombia. March 2018 - September 2019

• Effectively lead and coached a team of 7 people to accomplish operational objectives.

• Structured and implemented the virtual campus of a mobile application that focuses on locating available storage spaces worldwide

OTHER EDUCATION

Digital Business

Chamber of Commerce

Bogotá - Colombia

2018

Digital Business in New Industries

UBA University - Buenos Aires -

Argentina

2014

Production and distribution of new

formats for film, television, and

publishing industry

Palermo University – Buenos Aires –

Argentina

2013

SKILLS

Social Media Marketing

Marketing Strategy

Product Promotion

Sales and Negotiation

Event planning and coordination

CORE COMPETENCIES

Problem analysis and resolution

Planning and organizing

Judgment and decision-making

Teamwork

Adaptability

Conflict-management

Stress tolerance

TOOLS

Microsoft Office, Adobe Connect,

Premiere, Photoshop, Illustrator, After

Effects, Final Cut, Corel Draw, Corel

Photo-Paint, Corel Capture, CRM

Intrado, Digital Media, Trello, Monday,

Webex Cisco, Zoom Video

Conferencing, Skype, Microsoft

Teams, Canva, media apps

LANGUAGES

Spanish - Mother tongue

English – Fluent

Portugues - Basic

REFERENCES

Available on request

• Coordinated and monitored the functionality of the application to ensure smooth operational processes with 8 logistic partners and payment platforms.

• Developed the digital marketing strategy to support the launch of the mobile application and drove marketing initiatives to increase product visibility and market performance.

• Designed and executed the commercial strategy for new clients’ acquisition.

• Monitored the budget implementation and generated monthly financial reports for the CEO and partners.

• Supported the data analysis to convert data into actionable insights to predict and model future outcomes.

ACHIEVEMENTS:

• Acquisition of 280 new application users

• Penetration in the US market.

KEY ACCOUNT MANAGER - Grupo Clarin

Buenos Aires-Argentina. March 2014 – November 2015

• Developed and implemented the commercial strategy for an online magazine to bring direct clients in the area of entertainment and events by liaising with media agencies.

• Identified and contacted potential clients to offer the magazine’s advertising spaces and provided clients with estimates of the costs.

• Processed all correspondence and paperwork related to accounts

• Prepared and delivered monthly sales presentations to new and existing clients.

• Recommended appropriate sizes and formats for advertising in the magazine.

• Penetrated new segments through the use of strategic marketing initiatives.

ACHIEVEMENTS:

• Sold over 50 digital ads per month.

• Helped position the magazine as a key advertising platform given the results achieved.

KEY ACCOUNT MANAGER - Groupon -Groupalia

Buenos Aires-Argentina. November 2011 – December 2013

• Monitored and validated the quality of data acquired by a work team and collaborated in the development of various types of marketing campaigns for the entertainment business.

• Acted as a primary point of contact to support customer service and help build long-term relationships with clients.

• Provided customer service through email, phone, online presentations, screen-share, and in-person meetings. ACHIEVEMENTS:

• Developed an internal system that was adopted by the sales team to facilitate client acquisition.

• Kept current clients satisfied and delivered exceptional client service on a day-to-day basis.

• Ensured the timely and successful delivery of our services and solutions according to customer needs and objectives, receiving great feedback from both clients and supervisors.

Contact this candidate