Brand Strategist
Resume:
C 03/2019 - 09/2019
e
C 10/2019 - Ongoing e
Tech Savvy Project Management
Adaptation Google Suite
Crisis Management Client Nurturing
Creative Problem Solving
Stakeholder Relations Attention to detail
Lead Generation Strategic Planning
Detail Orientated Market Research
Administration Business Development
Digital Marketing
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AKANI NKWINKA
Brand & Business Strategist
` Strategy Execution Results
E +27-60-819-**** ************@*****.*** e Johannesburg, South Africa SUMMARY
Performance-driven and motivated Brand Strategist skilled at evaluating marketing opportunities, providing brand growth, and developing new business strategies. Creates engaging tactics for client acquisition to get positive results. Prefers to be an innovator as opposed to following the crowd. EXPERIENCE
Public Relations Cousework
Boston Media House Pretoria, South Africa
Led a team of 14 members to run a successful Public Relations CSR initiative, and achieved 300% of campaign goals.
Pitched media via phone and email to secure 10 placements from local and national news coverage (newspapers, radio, tv & social pages). Launched a social media campaign and grew the fan base from zero to 5000 fans in six months organically.
Implemented cold calls and cold emails to gain potential sponsors & partnerships, and closed 5 deals for the campaign. Public Relations Intern
Die Trying Media Pretoria, South Africa
Increased clients' social media following and increased brand awareness by 15% through online engagement.
Checked in on clients on a weekly basis to ensure needs are being met and supplies are being filled to promote 100% customer satisfaction. Represented the company publicly at events to create opportunities and build new partnerships.
Designed internal & external house journals/newsletters for stakeholders. Executive Assistant
Reflections Development Institute
Johannesburg, South Africa
Maintained the organization's document access by taking memos, maintaining digital files, and organizing documents, including office management.
Arranged meetings, calendar management, travel, and accommodation for top management.
Assisted executives with business-related tasks, including compiling tender documents.
Coordinated company events and conferences which drew 50 attendees. Brand Coordinator
Ngomani Corporation Remote, South Africa
Consulted with over 50 local and regional prospects to build strategic, multi-media advertising plans.
Used social media strategy and execution to promote business and increased reach by 50%.
Work directly with CEO to develop marketing plans and initiatives to increase sales, brand awareness, and to execute all marketing functions. Consistently met and exceeded client expectations and project requests on time and below budget.
Developed, monitored, and controlled brand management budget. ACHIEVEMENTS & AWARDS
Top Performing Achiever &
Graduate in Public Relations
For my outstanding grades, ability to
implement highly engaging and imaginative
PR strategies, I was named Boston Media
House's most Outstanding Public Relations
Graduate.
Successfully conducted a 6 month public
relations CSR campaign with the goal of
collecting 1000 sanitary towels to
distribute to underprivileged schools. We
collected 4,000 pads, and the initiative
was highlighted in over ten national media
outlets, gaining over 2000 followers across
all social media channels.
SKILLS
CERTIFICATIONS & SHORT COURSES
Fundamentals of Digital Marketing
Google - 11 Nov 2021
Learned to create an online marketing strategy,
increase a website's search engine ranking, and
analyze online performance using analytics
tools. (passed with distinction 97/100
C 01/2016 - 12/2018 e
C 01/2019 - 08/2020
e
C 04/2022 - 07/2023
e
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EDUCATION
Diploma in Media Practices specializing in Public
Relations
Boston Media House Pretoria, South Africa
Passed with distinction, and obtained a final year average of 81/100 in Public Relations.
Top achiever with an A symbol.
Gained a wide range of skills in the media industry in fields such as PR, Marketing, Digital Marketing, Journalism, Media Planning, and Advertising. Advanced Diploma in Brand Innovation
Vega School of Brand Leadership
Randburg, South Africa
This NQF Level 7 program is equivalent to a bachelors degree. Modules: Integrated Brand Communications Management, Research & Market Intelligence, Principles of Strategic Thinking, Context Planning and Channel Innovation.
Postgraduate Diploma in Business Management
Regenesys Business School
Sandton, South Africa Online / Part-time)
This is a postgraduate honors equivalent degree capped at NQF Level 8. After completion, this qualification paves the way for entry to the prestigious Master of Business Administration MBA degree. Modules: Advanced Marketing Management, Advanced Human Resource Management, Advanced Project Management, Financial Management, and Accounting. The Fundamentals of Business Research, Organizational Strategy, Planning, and Operations Management.
CERTIFICATIONS & SHORT COURSES
Becoming a Digital Marketing Specialist
LinkedIn Learning 15 Nov 2021
Learning path equipped with analytical skills
that helped me grow and develop opportunities
for businesses using the best principles of
digital marketing.
Becoming a Project Manager
LinkedIn Learning 15 Nov 2021
Acquired skills and knowledge to manage
simple projects as well as complex, enterprise-
wide initiatives.
Mastering Digital Marketing
LinkedIn Learning - 18 November 2021
Gained knowledge on implementing a set of
digital strategies.
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