Digital Marketing Manager

Gerome Arellano

347-***-**** *******@*****.***

Skills and Qualifications

Results-oriented Marketing and Business Development, Digital Marketing & Office Executive with more than 15 years of experience in office administration, business development, sales, marketing, project management and product management with a proven ability to identify opportunities, develop recommendations, report business results and implement sales and marketing strategies that support business and financial objectives in various sales marketing channels. Consistently successful in cultivating & establishing strong and lasting business relationships with key accounts.

Armed with strong leadership, communications, interpersonal, negotiations, closing, analytical, coaching, and motivational, presentation, business planning, collaboration, team player and organizational capabilities.

A visionary leader, innovator, coach, team, and customer-service oriented, self-starter, self-motivated, flexible, and goal-oriented and determined to succeed.

Facebook Certified Digital Marketing Associate and Facebook Social Media Marketing Professional Certificate

Professional Work Experience

DIGITAL MARKETING MANAGER / BUSINESS DEVELOPMENT & MARKETING MANAGER / BUSINESS ANALYSIS & PLANNING / BUSINESS ADMINISTRATION /CONSULTING

6/2015 – PRESENT SELF EMPLOYED New York City

Highly successful in managing Business Development & Marketing activities, Client Solutions Management, Customer Success, Account Management in various sales marketing channels, other business activities.

Successful in running an affiliate marketing business for various digital products on Clickbank, Commission Junction, Max Bounty, Ebay Partner and Amazon Associates.

Managed daily operations such as checking traffic quality, pricing, volume, market research and CPA targets for high revenue affiliate accounts, tracking performance of KPI’s for business results.

Optimized marketing campaigns to hit CPA targets & Key Performance Indicators by evaluating Cost Per Click pricing and conversion rates using Facebook Ads, Google Ads & YouTube Ads, Search Engine Optimization, Search Engine Marketing and digital social media marketing advertising platforms.

Experienced in content management systems / landing page sales marketing funnels / email marketing tools e.g. Mautic, Clickfunnels, WordPress, Aweber, Hubspot, Elementor and other popular digital marketing technology tools.

Successful in preparing business and marketing plans for the company and other business ventures.

Experienced in business data analytics & visualization - Google Analytics, Facebook Insights, Tableau, Power BI, SQL, R, Excel, Facebook Pixel, Google Tags, cookies and other digital marketing, tracking & analytical tools.

Experienced in managing projects and allocating resources using Microsoft Project, Airtable, Clickup, Asana, Monday.

Highly effective in doing market research, data analytics, business analysis, strategic market analysis, financial analysis, digital retail marketing support, product launches, online paid search & display ads campaign, competitive activity analysis, strategic planning and coordination of advertising & public relations.

Successful in preparing forecasted financial statements for a certain business and industry.

Facebook Certified Digital Marketing Associate and Facebook Social Media Marketing Professional Certificate

BUSINESS ANALYSIS & PLANNING / BUSINESS DEVELOPMENT & MARKETING MANAGER / OFFICE MANAGER

6/2006 TO 6/2015 PROFESSIONAL PLACEMENT & RECRUITMENT INC New York City

Highly successful in managing all business development, marketing and corporate communications activities and account management including credit & collection which helped grow the business to achieve an annual sales of $6M.

Successful in preparing business and marketing plans for the company and other business ventures.

Experienced in data analysis analytics, digital marketing & managing projects and allocating resources using Microsoft Project.

Effective in writing business letters, contracts and memorandums to facilities, vendors, other customers and employees for various kinds of purposes.

Highly effective in doing market research, strategic market analysis, financial analysis, strategic planning and coordination of advertising & public relations.

Successful in preparing forecasted financial statements for a certain business and industry.

Strongly supporting the office in terms of training and performing administration work tasks to fully enhance its daily operations and experienced in client & customer success.

Fully responsible in facilitating evaluation tests, test analysis, selection of potential candidates for a specific job position before finally hiring the chosen candidate with the president’s approval.

Fully responsible for all marketing, content design creation, advertising, public relations, sales, financial, analysis & presentations, and management functions in various sales marketing channels and directly reporting to the President.

FINANCIAL CONSULTANT

4/2003 - 5/2006 HOME MORTGAGE COMPANY OF AMERICA Hamburg, New Jersey

Proven successful in preparing marketing plans, strategies & financial portfolios to capture & serve homeowners in need of residential loans to refinance existing mortgage, or to purchase a new or pre-owned house or to help those in foreclosure or bankruptcy; business owners in need of commercial loans to finance a new project, refinance existing loan or for business expansion purposes; and investors in need of industrial & off-shore loans to finance industrial projects.

Effectively implemented direct marketing campaigns through mailers, brochures, marketing collateral design & creation & telemarketing to attract homeowners, business owners, local and international investors as well.

Highly successful in creating product awareness through tri-media & web advertising and aggressive marketing strategies and experienced in client & customer success.

Increased client base by more than 60% through effective marketing programs and by establishing a niche in the market through various sales marketing channels.

Market share soared to 100% by capturing diversified customers and fully addressing their financial needs through a unique system of mortgage & business loan financing.

Maximized sales and profitability by developing creative mortgage & business loan financing specially catered to clients with different needs and wants to resolve their financial situation.

Experienced in data analysis, analytics, digital marketing & managing projects and allocating resources using Microsoft Project.

BUSINESS DEVELOPMENT MANAGER

7/2001 - 6/2002 JOHN CLEMENTS CONSULTANTS INC.

Maximized sales for a nationwide provider of training programs focusing on various subjects like sales, marketing, business management, personal development to big corporations and multinationals.

Achieved P1 Million in sales by utilizing high level consulting, professional selling skills, diligently following up on all leads, telemarketing, orchestrating direct mail campaigns and providing excellent account services. Ranked 2nd place in the company's top sales consultant (out of 15 consultants nationwide). * Expanded customer market base by 100% by communicating with former customers, asking referrals, offering attractive discounts and identifying sales leads from business directories. * Developed and implemented an effective marketing plan, which resulted in a significant increase of 50% in revenues and profits by focusing on the training needs of corporations and key challenges encountered in the industry. * Experienced in data analysis, analytics, digital marketing, managing projects and allocating resources using Microsoft Project.

ACCOUNT MANAGER

10/2000 - 6/2001 PHILWEB.COM INC.

Directed and managed a sales team of 5 account executives and general marketing functions i.e. trade shows selection and management, literature, brochures, contracts & events. Account Manager reporting to General

Manager and Executive Vice President. Developed and managed distribution channels and major accounts for internet and multi-media services sales to the small & medium enterprises, major corporations, and big multinational market.

Negotiated and closed a sales contract of 100 units of original IBM desktop computers complete with Internet access worth over P5 Million to the Social Security System by establishing excellent business relationships with the key decision- makers i.e. President, EVP, VP & managers. * Forged a sales contract worth $12,924 per year renewable annually and can be extended up to 4 years with Prudential Life of U.K.

Developed, directed and managed a sales team of 5 account executives responsible for the achievement of more than P10 Million in sales exceeding sales target by 20% in 2000 by establishing new pricing schemes, volume discounts, excellent account management, negotiated contracts and needs analysis. * Experienced in data analysis, analytics, digital marketing, managing projects and allocating resources using Microsoft Project.

BUSINESS DEVELOPMENT MANAGER

6/1990 - 9/2000 ABBOTT LABORATORIES PHILS. INC.

Developed a territory business plan that identifies physicians with the greatest sales potential, strategically target key accounts and to increase market share by outlining strategies, objectives, tactics, activities, resources in various sales marketing channels and meet & exceed sales goals as well.

Demonstrated high-level consultative selling and marketing skills, including key account management, strategic thinking, results-oriented, and the ability to “close the sale”. Influenced the prescribing habits of the target audience by utilizing customer-focused selling techniques, continually assessing the knowledge of the customer’s needs and strategy to maintain high customer intimacy and awareness of Abbott products.

Helped negotiate contracts, provide ongoing customer service and strategically ensure contract compliance. Development and management of strong business relationships with targeted therapeutic specialists & customers and providing the most current information about Abbott products. *Achieved sales of P140 Million in 10 years with revenues growing 20% every year.

Maximized gross sales of the anesthesia business by more than 100% as a result of penetrating and obtaining new markets from the competition, market share of the anesthesia business grew 20% annually, the total number of product users increased an average growth of 20% annually.

Developed and implemented a strategic marketing plan to introduce a new product line targeting patients afflicted with the hemodynamic imbalance and sterile Pontocaine pack for spinal anesthesia into the market place thereby expanding the potential market of the cardio and anesthesia business to P100 Million and P200 Million respectively through continuous product innovation, specialization and customer service excellence.

Promoted successfully to doctors, nurses and non-medical personnel the product's superior & distinct features and benefits by building strong and lasting business relationships & brand loyalty which increased sales of the hospital care business by 100%.

Experienced in data analysis, analytics, digital marketing, managing projects and allocating resources using Microsoft Project.

Proven success in managing corporate/key accounts that resulted in multiple repeat businesses from contract renewals of big accounts. *Built strong business relationships with key decision makers (SVP, President, EVP, VP, managers, administrator, CEO, medical director, nurse directors, consultants, warehouse & purchasing managers and chief pharmacist) – important for product placement, concept selling, proof of concept (demonstration), increasing sales and enhancing contract negotiations.

Education

De La Salle University Ateneo Graduate School of Business

Bachelor of Science in Industrial Management Masters Degree in Business Administration

Engineering Minor in Mechanical Engineering

Social Media & Job Board Profiles

LINKEDIN profile: linkedin.com/in/gerome-arellano-571592120

INDEED profile: https://my.indeed.com/p/geromea-at50w46

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