Sales Executive Director
Resume:
Roshan Mahendra Fernando
Sales, Marketing and Operations
(Gem & Jewellery Industry)
Personal Details
Name in Full :
Kurukulasuriya Weerasinghege
Roshan Mahendra Fernando
Date of Birth :
09th May 1974
Nationality :
Sri Lankan
National Identity Card No. :
7413000249V
Passport No. :
N8252402
Date of Issue : 02-04-2019
Date of Expiry : 02-04-2029
Address :
No.31, Girton Residencies,
Girton School Lane, Nugegoda.
School Attended :
St. Sebastian’s College
Moratuwa, Sri Lanka.
PERSONAL STATEMENT
An energetic, ambitious & successful person who has developed a mature and responsible approach to any task that undertake, or situation that presented with. High - capacity sales and marketing experience for 28 years in Gem & Jewellery Industry in Reputed Companies since 1992 in local and foreign retail market. Innovative and result-driven leader, focused in achieving exceptional results in highly competitive environment that demand continuous improvement. Experienced in driving product, process and customer service improvement whilst building partnerships with key business decision makers. Having worked as a Sales Assistant, Sales Coordinator, Sales Executive, Branch Manager in Maldives & Sri Lanka, Sales & Marketing Manager, General Manager in Bali Indonesia, Director Sales and Marketing in Wijaya Group of Companies in Sri Lanka and currently as the General Manager in Sales, Marketing & Operations have helped to progress further in my job roles.
• Product development (B2B, B2C)
• Brand development
• Innovation and change management
• Implementation of new marketing plans and processes
• Operations and distribution management
Overseas exposure in:
• Bali Indonesia - General Manager
• Maldives - Branch Manager
New Marketing & Business concept launched in 2010 bringing high revenue to the company (Christina Fine Gems & Jewellery / Serene Gem Gallery).
Girton Residencies, Nugegoda
adr0ar@r.postjobfree.com
Page 1 of 4
EXPERTISE
• Highly skilled in developing and implementing business plans for high - impact product offerings with a confident selling approach; rapid delivery of high - growth revenue results.
• Influential communicator with strong interpersonal talents in translating client requirements into simplified business terms and benefit summaries that drive executive decision - making.
• Expertise in the negotiation and execution of complex contracts and agreements with top management, major vendors and key decision – makers in tourist industry.
• Self – motivated to achieve peak team performance, penetrate competitive markets, maintain optimal customer satisfaction and meet aggressive business objectives.
• Proficient in building, training, motivating, mentoring and directing top – performing groups of sales and marketing professionals.
PROFESSIONAL EXPERIENCE
HEAD OF SALES & MARKETING
Ceylon Jewellery Manufacturers Panadura, Sri Lanka 08/2019 – 06/2020
• I contribute as a part of a close team, where I am involved in decision making of the Company from price marking to restructuring and quality assurance.
• I overlook the company production line as well as designing.
• I manage all areas of operation within the Company to ensure the business is set up for financial growth.
• I am a lead mentor and manage all showroom staff.
• Also I am dealing with buyers of local & International in whole sale and retail.
• I am also dealing with customers of Mercantile Establishments, Travel Agents and Hotels as a daily basis.
GENERAL MANAGER – SALES, MARKETING & OPERATIONS
Blue Diamonds Jewellery Worldwide PLC Colombo, Sri Lanka 08/2018 – 08/2019
• I contribute as a part of a close team, where I am involved in decision making of the Company from price marking to restructuring and quality assurance.
• I overlook the company production line as well as designing.
• I manage all areas of operation within the Company to ensure the business is set up for financial growth.
• I am a lead mentor and manage all showroom staff.
• Also I am dealing with buyers of local & International in whole sale and retail.
• I was in charge of purchasing of Gems (calibrated to free sizes) and Grading.
• I am also dealing with customers of Mercantile Establishments, Travel Agents and Hotels as a daily basis.
• Being commercially aware of changing trends, knowing my customer have helped further in developing the business.
Expertise
Product development (B2B, B2C)
Brand development
Innovation and change management
Implementation of new marketing
plans and processes
Operations and distribution
management
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PROFESSIONAL EXPERIENCE
DIRECTOR – SALES & MARKETING
Wijaya Gems (Pvt) Ltd. / Wijaya Resort /
Christina Fine Gem & Jewellery
10/2014 – 07/2018 Colombo/Ratnapura - Sri Lanka
• I contributed as a part of a close team, where I was involved in decision making of the Company from price marking to restructuring and quality assurance.
• I overlooked the company product line and the lapidary.
• I was in charge of stocks and involved in colour grading in calibrated gems.
• I continued to maintain the supply chain B2B & B2C (Jewellers & Manufacturers - local & International in whole sale and retail) which was implanted by me to the Company in 2010.
• I managed all areas of operation within the Company to ensure the business is set up for financial growth.
• I overlooked and managed three showrooms and the staff members.
• I was also dealing with customers of Government Institutions (Local & Foreign), Embassies, Mercantile Establishments, Travel Agents and Hotels as a daily basis.
• Part taking in Local Exhibitions and corresponding with Foreign Exhibitions.
• Also I overlooked the resort marketing.
• Being commercially aware of changing trends, knowing my customer have helped further in developing the business.
MANAGER – SALES & MARKETING (on contract basis)
Blue Diamonds Jewellery Worldwide PLC / VVS Lanka Gems (Pvt) Ltd.
(Under the Chinese Management)
07/2014 – 10/2014 Colombo - Sri Lanka
• I was dealing with customers of Government Institutions (Local & Foreign), Embassies, Banks, Mercantile Establishments, Travel Agents and Hotels as a daily basis.
• Part taking in Local Exhibitions and corresponding with Foreign Exhibitions.
• I was in charge of stocks and purchasing.
MANAGER – SALES & MARKETING
Serene Gem Gallery
08/2010 – 02/2013 Colombo - Sri Lanka
• I contributed as a part of a close team, where I was involved in decision making of the Company from price marking to restructuring and quality assurance.
• I introduced and launched new marketing concept “ONE STOP SHOP”.
• I was in charge of stocks and purchasing of Gems & Jewellery, Handicrafts, Tea, Spices and Painting.
• I managed all areas of operation within the Company to ensure the business is set up for financial growth.
• I overlooked and managed the showroom and the staff.
• I was also dealing with customers of Government Institutions (Local & Foreign), Embassies, Mercantile Establishments, Travel Agents and Hotels as a daily basis.
Professional Experience
28 years of experience in Gem &
Jewellery Industry
(1992 to August 2020)
Overseas Exposure
Bali Indonesia - General Manager
(4 years)
Maldives - Branch Manager
(4 years)
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PROFESSIONAL EXPERIENCE
MANAGER – SALES & MARKETING
Christina Fine Gem & Jewellery
02/2010 – 07/2010 Colombo - Sri Lanka
• I launched a new Marketing & Business concept in 2010 bringing high revenue to the company. (As Christina was catering only to the Local High End market they were not knowing of a Foreign retail market. I gave them a proposal and introduced ONE STOP SHOP for Local and as well as for Foreign Local market where everything including Gems, Gem studded Jewellery, Tea, Spices and Handicraft could be bought.)
• I implemented a new concept of a Gem Museum, a workshop with an Auditorium to gain knowledge and increase the interest of the foreign clientele in Sri Lankan Gems & gem mining in Sri Lanka.
• I was in charge of stocks and purchasing of Gems, Handicrafts, Tea, Spices and Painting.
• I managed all areas of operation within the Company to ensure the business is set up for financial growth.
• I overlooked and managed the three showrooms and the staff.
• I was also dealing with customers of Government Institutions (Local & Foreign), Embassies, Mercantile Establishments, Travel Agents and Hotels as a daily basis.
• Part taking in Local Exhibitions.
GENERAL MANAGER
Premadasas Gem & Jewellery (Pvt) Ltd.
01/2005 – 02/2009 Bali - Indonesia
• After I took over Bali operation, I was in charge of the existing four Hotel showrooms in Aston, Westin, Hilton and Nirvana Golf Club.
• I branded Premadasas in Bali. (With the increase of the revenue, I was able to expand our business and open up two more showrooms at Intercontinental Hotel and at St. Regis and up-to-date it gives a good revenue to the Company.)
• I improved the quality and the standard of the showrooms and as well as the Jewellery.
• I was in charge of purchasing Gems, Gem Studded Jewellery from the suppliers in Sri Lanka and as well as in Bangkok.
• I was dealing with price marking and maintained the stocks.
• I managed six showrooms, mentor Indonesian staff and as well as Sri Lankan staff.
SHOWROOM MANAGER / SALES CO-ORDINATOR
Premadasas Gem & Jewellery (Pvt) Ltd.
04/2004 – 01/2005 Colombo/Kandy/Dambulla - Sri Lanka
• I managed all areas of operation within the Company to ensure the business is set up for financial growth.
• I overlooked and managed three showrooms.
• I was also dealing with customers of Embassies, Travel Agents and Hotels as a daily basis.
BRANCH MANAGER
Premadasa & Company Jewellers Ltd.
01/2000 – 04/2004 Maldives
• I was in charge of stocks.
• I overlooked and managed all areas of operation within the Company to ensure the business is set up for financial growth.
SALES EXECUTIVE / SENIOR SALES EXECUTIVE
Premadasa & Company Jewellers Ltd.
07/1992 – 01/2000 Colombo, Kandy and Kalutara
Page 4 of 4
Non Related Referees
Mr. Sanjeev Goonawardane
Regional Manager - Marketing
Empire Teas (Pvt) Ltd.
190/1, Kelanimulla, Angoda
adr0ar@r.postjobfree.com
Hon. Maj. Gen. Nanda Mallawaarachchi
Former Ambassador for Sri Lanka
in Indonesia.
Mr. Jeff M. Goonawardena
Senior Coordinator to H. E.
The President of Sri Lanka to USA
Honorary Mayor to Baton Rouge,
Louisiana, USA
adr0ar@r.postjobfree.com
Mr. Derrick Abeyasekara
Former Head of Operations - Walkers Tours
Assistant Vice President - John Keels Holdings
Presently
Director HOT Tourism &
Director E. D. Abayasekara Gems & Jewellery
adr0ar@r.postjobfree.com
Mr. Chandana Silva
Country Manager Emirates
Sri Lanka & Maldives
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