Director of Sales and Marketing

Nancy Van Tassel

*** ***** *****

Laguna Niguel, CA. 92677

949-***-**** * *******@*****.***

Hampton Inn & Suites, Hilton Garden Inn, & Homewood Suites, Anaheim/Garden Grove 08/10 – Current

(Area)Director of Sales – Achieved 153% Sales quota to plan, well on tract to finish at 100% to plan.

As Director of Sales, I bring energy, enthusiasm, and Hilton branding, knowledge of the LA /Anaheim Markets and Good Neighbor partner to Disney and AOCVCB (Anaheim Convention Center). I have extensive experience working with Citywide Convention group business. Corporate, Leisure, Sports and established FIT's including Walt Disney Travel, Get-Away Today, Adventure Destinations, WestJet and AAA Travel Worldwide. I currently oversee the sales and management directives for 3 cluster properties made-up from 3 sister properties, totaling 507 guest rooms/suites, Hilton Garden Inn, Homewood Suites and the Hampton Inn & Suites, via brand marketing e-commerce, social media, direct marketing, trade shows, sales road trips with CVB and AAA Western Region including Canada and Mexico. Other responsibilities include overall proficiency and success for our sales force, revenue/ RevPar, meeting budget goals, market share, and day-to-day support for our properties business growth plan. Also, being an effective leader in identifying current market competitive factors, developing/implementing acquisition and retention strategies that maximize profitability, in sales growth to plan year-to-year. Oversee group sales deployment against market segments in order to optimize penetration of measurable sales plans. Being an effective role model by accountability, motivation and positive constructive feedback. Providing leadership for our Executive Committee team by participating in community events, team functions, and guest events. Providing guidance, coaching and support for my Sales team to build confidence to push the envelope, raise the bar, and strive to be the best united sales team EVER! Approx. 50% travel

Newport Private Capital, Newport Beach 06/09 - 08/10

Financial Advisor

As an Advisor my primary key objective is to provide high net-worth clients having already accumulated sufficient wealth more opportunity potentials to consistently increase and build their wealth portfolio values over time.

Holiday Inn, Orange County & Holiday Inn Select, La Mirada 445 rms /35K sq-ft 07/05 – 12/08

Director of Sales & Marketing (DOSM) Far exceeding sales quotas – Achieving all revenue goals

445 guest rooms/suites, offering 34K sq-ft of flexible meeting space. I accepted this position at Holiday Inn, Laguna Hills as Senior Sales Manager, with the understanding that an opportunity for promotion to DOSM could be possible after 12 months of successful employment. On February 3, 2006 less than seven months I was promoted to DOSM. As Director of Sales & Marketing, my responsibilities included over-all proficiency and success for both sales and catering staff, room revenue, RevPar, budget goals, and day-to-day sales and support. Plus, to effectively lead as a positive role model, encouraging brand standards, principles, learning tools and employee training to increase guest satisfaction. Develop and execute strategic sales and marketing action plans to maximize profitability. To define competitive sets and their relevance to current/future market conditions, and industry changes and fluctuations. Also, to evaluate group sales deployment against market segments and territories in order to optimize penetration - measurable to effective strategic sales plans. Building relationships with meeting planners and global sales. Formulating strong community ties, supported by integrated marketing efforts. And, providing guidance and sales support for my Sales Team to be confident, to push the envelope, raise the bar, and strive to being the Very Best United Sales Team Ever.

United Polychem, Orange County 04/01 - 08/05

Business Development, Western Region

As a Technical Sales Professional, I managed a $100M territory and added $40M in new sales in my 1st fiscal year. Generating 94% increase in sales with international accounts from $1.5M in 2001 to $2.9M in 2004 this named me Salesperson of the Year. While providing a state of urgency and exceptional negotiating skills, with a can-do attitude, and a competitive edge that gets the job done with the positive results expected. My responsibilities included the sales of Engineering-grade commodity resins, specializing in a variety of prime and wide spec materials such as polyethylene, polypropylene, and polystyrene. Offering pedigree supplier branded products including Exxon Mobil and Chevron. Targeting new business while consistently dominating the over-all market share within the molding community, primarily of clients in the injection and extrusion molding of custom insert, film, and blow processing. Also, the sales of raw material volumes by full railcar and/or bulk truck loads. GPO management, sales management, contract negotiations, competitive analysis, new business development, key account management, and international market development, sales reports, railcar dwell status reports, offerings and inventory status reports.

Approx. 60% travel.

Staffmark Inc. 09/95 - 03/01

Account Manager Pharmaceutical / Life Science Consultant

As member of Consultative Strategic Team (CST) my primary responsibility within the team was to identify, target, evaluate, and “close” new business opportunities in Life Science specific to pharmaceutical, biotech, and medical device companies. Providing specific feedback for creating a customized business plan for new client presentations. Approx. 35% travel

Dr. Michelle Buchanan-Kriebel, DDS Multi-Practice 02/88 - 08/95

Office Manager

As the Office Manager of Operations for a highly profitable Multi-Dental Practice my first responsibility is always to begin each day by Showcasing the Beautiful Dental Office and welcoming patients with respect for their time by ensuring we open our doors precisely on time, (not one minute early, and not minute late) and offering coffee and or bottled water. My next primary responsibility was to oversee and ensure that all front and ba ck office team is set-up and ready to call back patients. While allowing me to redirect my responsibility toward creating a financially viable practice including General, Endo, Hygiene, Ortho and Prosthetic’s. Other responsibilities; working to complete

Administrative functions including Sales & Marketing, processing/submitting insurance claims, billing and collections invoicing, posting payments, daily bank deposits, maintaining the budget, preparing management reports and distributing reports appropriately. Also, providing overall supervision for an overall friendly and efficient good working environment for all. Providing the leadership needed to develop team staff and patient satisfaction, offering, coaching to ensure quality patient information. And always being available to provide one-on-one staff training and coaching using techniques that will encourage even the most challenging patient to accepting the treatment plan offered with a deposit. And, of course answering patient concerns about their treatment plan and costs…while still maintaining the spirit and integrity of our profit margin. In addition, I have the ability of prioritizing and getting things done. Plus, having an exceptional skill of motivating a team towards staying on schedule and get things done. I have 7.5 years of experience meeting goals and creating financially viable profitability, supervising, and building positive harmony by example within a team.

College of Osteopathic Medicine of the Pacific 04/81 – 12/86

Office Manager

As Office Manager for a General and Multi-Specialty Medical Center including having our own Pharmacy, open 7 days a week from 8am to 8pm receiving patients by appointment and walk-ins, oftentimes seeing more than 80 patients per day. Majority of patients having Medicaid, Medicare, or both. Our Urgent Care Medical Center being located within a lower income community, welcomed all patients at low costs. Our Practice offered clinical teaching for our Med Students to complete practical clinical rotations. I joined the college as a temporary employee for 6 months during that time the medical practice was still operating in its trial stages, from the vision of Dr. Philip Pumerantz, then President of the College. While operating in a small office building next door to where our larger building was located and still under acquisition and awaiting city compliance to begin renovations. My duties included Billing, posting payments, and filing lab work reports into patient files. Overtime I was given a wide range variety of new roles, due to our “everyone pitches in and to help policy” while sometimes learning by doing! After my contract was exhausted with the Staffing Agency I was hired by Dr John Covington, Clinical Medical Administrator, just as he had always promised me. YES I was there for the Ribbon Cutting and Grand Opening continued:

for our Beautiful and much needed Medical Center… my duties continued pretty much as before however, while eventually being given the tile and specific role as the head of our Billing department, training and supervising of two employees. While soon later I was privileged and honored to have become the Office Manager for our brand new Multi Medical Center with a full entire Medical Staff consisting of 8 front office receptionists, 6-8 full & part-time RN’s, LVN’s and or Medical Assistants, 2 Medical billing clerks. All of which I felt so honored to having become a leader to part of a team which lead me to want to serve and work even harder. And it highly motivated me to work even harder at doing my part to guaranteeing the success for our always so busy Medical Center. With its exhausting long hours, its mounting administrative functions and its endless personnel duties and its issues, including being available and ready to step in wherever needed even to bringing patients back, taking patient vitals and charting while the Doctor pre-examined a patient. Also, implementing budgeting procedures, marketing, scheduling, and planning of all upcoming Public local benefit events to continually promote awareness within the community and to celebrate the huge success for our Medical Center, our Med-Students and our supporters. This role came with much in person public relations roles such as faculty and Student award presentations and facility site tours, and so much more. I believe the college has continued its success and have since opened a second Medical Center in 2010.

Awards:

Top Propensity Achievement Award - categories; Top Winning Sales Team at United Polychem.

Top Sales Leadership award - with Hilton

Top Sales Recognition Award - from IHG

Nancy Van Tassel

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