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Social Media Digital Marketing

Location:
Lakewood, OH
Posted:
May 23, 2022

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Resume:

JULIA TOKE

STRATEGY & COMMUNICATIONS

OVERVIEW

As a marketing and communications

professional, I focus on data-driven results

for clients. I analyze, strategically plan and

design persuasive marketing campaigns

centered around powerful content that is

tailored to connect companies with their

target audiences. I have proven results in

profit growth, extended market presence,

and retention

CAREER HISTORY

Insiva is a strategy-focused SaaS and tech-specialized digital marketing firm, As a Senior Strategist, I created positive relationships with clients in a variety of stages of the marketing development process guiding them to successful solutions. As a single point of accountability for 10+ clients with a book of business up to $1M annually, I managed cross-functional teams in assigned projects, driving their success with a motivational, proactive approach.

Senior Strategist

July 2019 - April 2021

INSIVIA

Ameriwound is a medical service provider that serves both patients and providers. As a Marketing Director, I developed and executed a full strategic rebrand of the company. Including company website, marketing materials, tradeshow materials, social media, and PPC multichannel marketing campaigns.

- Increased daily unique user traffic from 65 daily users to 350 average users.

-Increased recruitment publishing sites from 3 industry sites to 150 sites

- Streamlined the job posting process creating a copy & visual asset library for recruiters to pull from

- Completed a full website rebuild in 4 months

- Increased social media following 400%

- Created a successful webinar platform for the Education Dept Marketing Director

July 2016 - Mar 2019

AMERIWOUND

ACADEMIC BACKGROUND

Bachelor of Fine Art 2D Design 1999 - 2004

Bowling Green State University

SKILLS

Account Management

Brand Development

Client Development

Client Relations

Communications

Contract Negotiation

Creative Writing

CRM

Digital Marketing

E-commerce SEO

Email Marketing

Marketing Strategy

Media Relations

Online Marketing

Public Relations

Press Releases

Project Estimation

Project Management

Sales Operations

SaaS Business Dev

Social Media Strategy

Start-ups

Strategic Planning

Vendor Management

TOOLS & TECHNOLOGIES

Adobe Creative Suite

Google Ad Words

Google Analytics

Google Apps

Interpersonal Skills

Management

Microsoft Office

Social Media

SEO

Shopify

Wordpress

Custom interior design company with 60+ home accessories product lines. As COO, I was brought on to take this company to a national level. A short engagement that required analysis of key aspects of the business, researching the public perception of the company and products. After my initial assessment, I created standard operating procedures and implemented a working 5-year strategic plan. Spearheading expansion and development initiatives in a national marketplace, playing a key role in generating over 400% revenue growth.

Chief Operating Officer

May 2015 - July 2016

EARTHMINDED ART LLC

For more information: https://www.linkedin.com/in/julia-toke CERTIFICATIONS

GOOGLE

GOOGLE ADS: SERACH, APPS,

DISPLAY, SHOPPING

CERTIFICATION

FEB2021 - FEB2023

GOOGLE ANALYTICS INDIVIDUAL

QUALIFICATION-ADV

FEB2023 - FEB2024

216-***-**** adq5up@r.postjobfree.com

HUBSPOT

CONTENT MARKETING

FEB2021 - MAR2023

SERVICE HUB

JUL2021 - AUG2022

MARKETING HUB

JUN2021 - JUL2022

EMAIL MARKETING

OCT2021-NOV2023

As the Director of Brand Marketing, I was responsible for developing both platform brand strategies and was

accountable for overseeing the internal departmental surface tactical implementation of both strategies. Delivering on short and long-term departmental goals that resulted in partner acquisition, user retention, industry awareness, global engagement, reputation management, and customer retention.

- Strategized and launched a full rebrand and marketing plan for dbaPlatform. Increased Local Falcon brand awareness by launching social & paid multi-channel campaigns

- Increase YOY traffic by 200%

- Developed a Learning Management System

- Managed a team of creatives and freelancers

- Wrote, edited, and published blogs, press releases, landing pages, social media campaigns, paid ad campaigns

- Strategized, developed, and designed sales materials

.

Director of Brand Marketing

March 2021 - March 2022

DBAPLATFORM & LOCAL FALCON



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