Rachit Ahuja RESUME

+1-647-***-**** in.linkedin.com/in/racahuja adq4uv@r.postjobfree.com

Over 19 years as a technology marketing strategist and storyteller; spanning - content and Account Based Marketing, business development, and demand generation. Proven track record as a dynamic leader of cross-functional teams, driving growth, and delivering projects from concept through implementation. Ability to synthesize knowledge from multiple sources interpret and create meaningful recommendations that address business issues. Currently enjoying cementing Redwood’s position as a differentiated player in the crowded IT services space amongst its strategic accounts. PROFESSIONAL

PROFILE

● Strategic Marketing and Business Planning

● Integrated Multi-Channel Marketing

● Cross-Functional People Management

AREAS OF

STRENGTH

● Demand Generation

● Business Development

● Growth Marketing

Director, Account Based Marketing Dec 2017 – Dec 2021 OpenText Corp.

Director, Marketing Jan 2022 – April 2022

Redwood Software

PROFESSIONAL

EXPERIENCE

• Ownership of the strategic development and tactical execution of the integrated marketing plan for the organization’s top revenue generating accounts

• Accountable for meeting marketing metrics (Incremental revenue, account penetration, upsell, cross-sell, customer advocacy) - via focused demand generation leveraging ABM technology platforms

• Leading the charge to a “Digital First” marketing team – quick pivot to online tactics to replace physical activities- building online executive communities for share and learn sessions, fire-side chats, webinars, virtual wine tastings etc.

• Work as a SPoC for cross functional teams – Field Sales, Account Development,

• Product Marketing, Digital and Creative Services to deliver campaign effectiveness

• Winner of the “FM Manager of the Year” award, 2 consecutive years (FY-19/FY-20)

• Re-establishing an outbound marketing team with a revitalized ‘One Redwood’ message post-merger

• Go-to-market focused on targeted digital thought-leadership driven events

• Managing the newly formed Business Development Representative -Inside sales organization to support outbound marketing

Marketing Head, Asia Pacific, and Middle East May 2017 – Sept 2017 NIIT Technologies Ltd.

• Created a unified voice for the brand (OneAPAC), across a diverse region (Asia Middle-East and Australia) – through consistent social media messaging, though leadership newsletters, communities etc.

• Designed a go-to-market strategy in alignment with sales and delivery to focus on regional strength of strong delivery experience in the Travel and Transport vertical

• Focused on new business acquisition, through a concerted effort to build partner networks and an arrowhead approach to Must Have Accounts (MHAs) Rachit Ahuja

• Designed and drove Public Sector marketing & communication programs – focused on differentiating the organization as a specialist player with deep industry expertise

• Spearheaded the Cross-Theatre Public Sector leadership ideation and strategy community designed to cross-pollinate regional expertise and experience

• Project managed the “Unisys Security Index” - the bi-annual event across 11 countries, positioning Unisys as a global security thought leader

• Re-aligned all vertical marketing collateral (including presentations, white papers, PoV documents etc.) to be customer-centric, regionally relevant, and competitively differentiated Global Portfolio Marketing Manager- Public Sector July 2010 – May 2015 Unisys Corporation

• Launched - Crayola (Children’s Arts & Crafts); Clorox (Household Care); Reynolds

(Aluminum Wrap) as the point man for the brand principals in India – developed marketing strategies, modifying global campaigns to tailor to the Indian consumer

• Drove creation of effective design for marketing materials (POP/ POS & premiums for promotion schemes) based on consumer, shopper, and market knowledge

• Led marketing strategies for the Reynolds Wrap (Alcoa Consumer Goods) brand – budget (US$ 425K) – deployed across pan-India promotion activities, price subsidies Brand Manager April 2003 - December 2005

Optimum Marketing Metrics Pvt. Ltd. (OMM)

Product Marketing Manager Dec 2005 – July 2010

Oracle Corporation

Head, Marketing May 2015 – May 2017

Ma Foi Analytics Pvt. Ltd. (now Lymbyc)

• Defined the marketing roadmap for the organization - creating the core story to position the organization as a differentiated player in cognitive analytics

• Moved marketing inhouse, built an adaptive marketing team. Fabricated a cohesive go to-market strategy – narrowing target market focus and redefining product positioning

• Reframed the market-oriented culture – getting the organization to think outside-in with reference to competition, the operating landscape, industry etc. Berkeley Executive Program in Management 2014-2015 Haas School of Business, University of California, Berkeley Master of International Business (MIB) 2001-2003 Delhi School of Economics, University of Delhi, New Delhi Bachelor of Commerce 1997-2000

Delhi College of Arts and Commerce, University of Delhi, New Delhi

Indian School Certificate 1987-1997

Sherwood College, Nainital

Forrester 2021

Demand and Account Based Marketing Certified

B2B Marketing Certified

EDUCATION &

CERTIFICATIONS

• Developed positioning statements for Oracle’s solutions – understanding the marketand competitive landscape to diagnose & address focused business issues

• Piloted the promotion of the ThinkQuest Platform globally. Steered the foundation’s latest competition offering for the “Digitally Divided” communities globally

• Managed business development teams of 16+ consultants who sold/managed the sales cycle for Oracle’s core technology products, across US geographies

• Ensured sales performance is equally distributed across all regions with the right product mix while meeting all the critical sales criteria

• Recruitment for the commercial organization; designing personnel development plans, training new campus/lateral hires; carrying out succession planning programs

Contact this candidate