Aiswariya Rajkumar

adpz5h@r.postjobfree.com +91-994*******

linkedin.com/in/aiswariya-rajkumar-416954189

Summary

Personal Statement

A confident, dynamic and well-motivated MBA graduate with four years of professional experience in software asset management with VMware. Possess excellent analytical, interpersonal and management skills with a proven ability to lead by example and consistently meet targets. Currently seeking a digital marketing position that will enable me to build further on my academic skills and allow me to contribute significantly towards the organisation’s growth.

Experience

Financial Analyst

VMware

Jul 2017 - Present (4 years 6 months +)

•Executing end-to-end software audit process for identifying revenue generation periodically

•Performing analysis of business requirements & formulating comprehensive plans to define project requirements in detail

•Determining operational feasibility by defining the problem, analyzing requirements, and assessing suitable solutions for the project

•Analyze customer data to understand purchasing pattern, product mix & support history to identify potential audit candidates

•Building deployment reconciliation reports by reconciling validated deployment reports

•Pioneering month-end close process and quarter- end close process

•Working on projects to automate tools used on a regular basis

•Produce dashboards using Tableau

Highlights

•Successfully contributed to rise of revenue generated by keeping employee’s performance track and taking problem- solving sessions from time-to-time

•Worked on the department newsletter as an Editor

•Received ‘Spot Award’ for showing a tremendous growth in performance graph in the initial days as a new employee, in 2017

•Published ‘Process Document’ for the company, covering all the major details, to help the Trainees with written information and guidelines.

Intern

Toyota Financial Services India

1. Study of Interest Rate Derivatives in India

2. MIS Computation for monthly Business review meeting of the Finance Department Description: Toyota Financial services India Limited (‘TFSIN’) is a captive NBFC of Toyota group in India, with presence in retail auto loans & inventory and working capital finance for Toyota dealers. Aiswariya Rajkumar - page 1

To support new business requirement, the Treasury function in TFSIN is required to explore option of raising long-term floating rate funds.

Highlight:

•Supported the managerial decision-making and monitored the business progress

•Proactively worked on the improvement of MIS reporting process which included the creation of business reporting templates for the management

Education

Great Learning

Post Graduate, Strategic Digital Marketing; Greatlakes 2021 - 2022

Projects completed so far in this program:

1. Segmenting, Targeting and Positioning strategy to identify the target audience for the digital asset Course: Marketing Fundamentals

The project involved developing Segmenting, targeting and positioning strategies to identify the target audience for the primary digital property. The selected choices were justified based on various data and insights collected

Skills and Tools: segmentation, targeting, positioning, marketing theory 2. Buyer Personas for Primary Digital Property

Course: Digital Marketing Framework

The project worked on creating at least 3 different buyer personas with respect to the primary digital property. The buyer personas were based on numerous factors such as the persona background, demographics, identifiers, goals & challenges.

Skills and Tools: Digital Marketing Framework, Buyer Persona, Targeting, Demographics. 3. 3H Content Marketing Strategy

Course: Content Marketing

A Content Marketing plan was formulated for the Primary Digital Property based on the 3H (Hero, Hub, Hygiene) approach. A specific Hero content was also produced and published on the Primary Digital Property.

Skills and Tools: Content Marketing, 3H, Content Creation 4. AdWords Campaign set up

Course: Paid Marketing

Conducted competitive analysis and researched the keywords for personal digital property (website or blog) using Keyword Planner. Structured 3 campaigns on Google Ads with relevant keywords and identified relevant target audience to execute the campaigns to understand the audience's interest towards the digital property. Compared the results with ads of competitors and noted down the key learnings and recommendations from the analysis.

Skills and Tools: paid marketing, google keywords, keyword planner Alliance University

Aiswariya Rajkumar - page 2

M.B.A, Finance

2015 - 2017

73%

Women's Christian College Chennai

B.com, Accounting and Finance

2012 - 2015

68%

Siva Swamy Kalalaya

XII

2011 - 2012

89.2%

Sri Sankara Senior Secondary School

X

2010 - 2011

70.3%

Licenses & Certifications

Social Media Marketing: Strategy and Optimization - LinkedIn Learning Advertising on Instagram - LinkedIn Learning

Google Ads Display Certification - Google Digital Academy (Skillshop) PRINCE2® Foundation and Practitioner Certification Training - AXELOS Global Best Practice

Skills

content management • decision making • Microsoft Excel • Microsoft Word • Tableau • Team Building • Project Management • Employee Training • Digital Marketing • Adobe InDesign Honors & Awards

Spot Award

2017

Performance Award

2019 and 2020

Aiswariya Rajkumar - page 3

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