Bath Beyond Sales
Resume:
Mark Sommerer
****@********.******
Vice President of Sales / National Sales Manager
Results-driven Vice President of Sales with history of executing corporate strategies to advance business connections and accelerate profitability.
Accomplished Vice President and National Sales Manager with extensive experience in acquiring and growing multimillion-dollar accounts and developing strategies to secure lucrative opportunities. Skilled at training and assembling high performance sales teams (including broad-based manufacturing sales reps) to procure sales. Mentor and inspire cross-functional groups to advance productivity, achieve service excellence, and grow top retailers within US and global markets. Exceptionally adept in developing and exploiting omnichannel road maps and driving new product innovations. Practiced in forging mutually beneficial relationships while leveraging connections to expand organization’s worldwide reach. Proficient in collaborating with International C-level executives, leading world retailers, stakeholders, clients, and vendors and am focused on exceeding projected objectives and ROI.
Areas of Expertise:
Project & Product Management
Global & Local Business Development
Problem Identification & Resolution
Omnichannel Marketing & Sales
Strategic Planning & Critical Thinking
Client Acquisition & Retention
Budget Forecasting & Administration
Leadership, Mentorship & Team Logistics
Professional Experience
ProSales, LLC – Stamford, CT
President (2000 – Present)
Top executive of ProSales, LLC responsible for all aspects of partnering top global and boutique brands with top global and strategic retailers in the US market and beyond. Areas of expertise include product management, US and global business development, problem resolution, strategic planning and critical thinking, budget forecasting and administration, omnichannel sales and marketing, P&L short term and long-term planning, leadership, mentorship and team logistics,
Selected Contributions
Deep CPG management experience with the world’s top retailers exceeding $4.5 billion in sales.
US accounts management includes Wal-Mart, Target, Amazon, Costco, Walgreens, CVS, all major grocery, major department stores, major specialty retailers and key regional retailers.
Global sales management in 20 plus world markets, including Canada, Mexico, UK, France, Central and Northern Europe, Middle East and China.
Global brand name management experience including Panasonic, Russell Stover Candies, Conair Corporation and more.
Accumulative management of 1,000 people in professional sales, sales support, marketing, product development and logistics.
Successful boutique brand name product launches across all channels in US market.
Tenured and loyal sales network provides more than 20 top tier sales organizations that reach all key US major retailers, plus long term and loyal connections with top CPG sales professionals.
Conair Corporation – Stamford, CT
National Account Manager (2009 to 2020)
Recruit and train top talent to form sales teams that manage key national accounts. Consistently exceed financial objectives and oversee company-wide P&L. Promote profitable business and positive ROI by aggressively negotiating trade agreements. Control trade budget, rate, and stimulate sales realization and direct monthly/yearly sales forecast process via integrated business plan. Proactively engage and mobilize interdivisional and cross-functional groups to advance productivity and ensure sales teams are aligned with company objectives and strategies. Devise tactical business plans by employing customer insights. Design and launch new product creations with internal marketing teams annually.
Selected Contributions:
Achieved $100M in annual sales.
Saved business ~$1M payroll cost by assembling sales team with requisite skill set to deliver incremental sales and received recognition as best-in-class sales team.
Brought national average investment spend down from 15% of sales to less than 7%.
Accomplished +$5M in profit (5% elevation) for goods sold by increasing cost of retail items.
Russell Stover Candies – Kansas City, MO
Vice President of Sales (2002 to 2009)
Coordinated all US national accounts and sales/merchandising teams. Developed Mexico, UK, and Canada sales teams, Managed all respective key accounts, and oversaw satellite office and logistical infrastructure in UK market. Organized Costco and Target launch and opened and staffed first Wal-Mart/Bentonville office for company. Engaged in all new product and packaging modernizations.
Selected Contributions:
Propelled expansion of Wal-Mart business from $75M to $120M.
Accrued annual sales of $300M.
Panasonic – Secaucus, NJ
National Account Manager (1989 to 2002)
Orchestrated national sales team and all US national accounts. Launched Wal-Mart, Target and Costco business for division. Opened company’s first Wal-Mart/Bentonville office. Designed new product, packaging, marketing plans, and Go-to-Market approaches by spearheading world HQ meetings (Osaka Japan).
Selected Contributions:
Secured $100M in annual sales.
Attained best in class retail sales by devising advanced item assortment procedures and creating merchandising plan to enhance flow and adjacencies.
Facilitated product shipping times and ensured that stock par levels were never depleted by designing vendor managed inventory system and shipment cadence.
Assured that retailer and manufacture divisions were profitable within their respective departments by aligning profit margin. This approach resulted in incremental sales growth for both retailer and manufacture.
Additional Experience
National Account Manager at Toastmaster Inc.
Maintained annual sales of $100M.
Launched and operated first Wal-Mart/Bentonville office.
Education
Bachelor of Political Science / Business Management (BA) University of Missouri – Columbia, MO
Notable Achievements
Achieved $4.5B in collective sales during +20-year executive sales career.
Directed and mentored +1,000 sales/sales support teams including commissioned based manufacture representatives and company direct sales force.
Accomplished successful product launches of "no name brands" and low market share brand names across all channels throughout US market
Orchestrated Management of Diverse Channels including Mass, Drug, Club, Grocery, Value Houses, Specialty, Home Center, Hardware, On-Line.
Global Brand Associations
Organized account management for US clients such as:
Wal-Mart, Target, Costco, Walgreens, CVS, Amazon, Bed Bath Beyond, Dollar General, Ross, TJX, Ma-cy’s Kohl’s, Kroger, Albertsons, Publix, ALDI, Best Buy, plus a broad range of major regional retailers and department stores.
Achieved Worldwide sales management experience in Canada, Mexico, UK, Central Europe, Middle East, China to name a few.
Attained Global accounts including:
Canada: Wal-Mart, Costco Canada, Shoppers Drug Mart, Jean Coutu, London Drugs, Canadian Tire, Winners
UK: ASDA, Tesco, Marks and Spencer, Boots, Loblaws.
Mexico: Sainsbury, Wal-Mart Mexico, Soriana, Costco Mexico, Sam’s
Online: Amazon, Birchbox, Bulu Box, Hautelook, Thrive Market, Zullily.com, Julep.com, Credo.com, Dermstore.com, Revolve.com, SpaceNK.com, Hautelook.com, Birchbox.com
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