Northeast Texas Air Force

Ron Paraday

***** **** ****., **** ****, Indian Shores, Florida 33785

********@*****.*** Phone # 219-***-****

CAREER SUMMARY

Highly experienced General Manager / Director of Sales with expertise leading large dynamic sales and distribution organizations. Strong business background that includes motivating a large organization to consistently exceed key performance indicators, develop new business strategies and change management processes to drive revenue, profit, and market share. Successfully introduced brands and company distribution in new entry markets throughout the Midwest. Exceptional expertise in consultative selling, marketing / promotions and competitive positioning of branded products. Established long-term effective relationships with key customers and distributors across the country.

PROFESSIONAL EXPERIENCE

Pathfinder Sales & Distribution

My company focuses on supporting CPG businesses in expanding their brand by developing their “go to market” strategies. Specifically; packaging design and pricing, competitive analysis, sell in strategy and execution via DSD, 3 PL or retailer warehouse. Trade channels include grocery retail and foodservice. Support work can be either project management or on a “as needed basis”.

Customers include Delta Distributors, La Michoacana, Hungry Planet and Abylin’s Frozen Bakery

Distribution International

Distribution International is a leading distributor of thermal and acoustical insulation and related supplies for maintenance, repair and operations (MRO) in North America. The Houston-based company has operations throughout the United States and Canada to provide constant service to customers worldwide.

General Manager

Responsible for all business functions associated with the Hammond branch – sales, customer service, fabrication, warehouse, and shipping. Branch revenue is $45M.

Branch has 120 full time employees and appx. twenty temporary employees.

Sahale Snacks,

A consumer packaged goods company that produced and distributed an all-natural premium nut based product in all trade channels across the United States.

East Region, Director of Sales

Reported directly to the VP of Sales and was responsible for expanding the Sahale Snacks brand in the Midwest, Southeast and Northeast regions of the United States. Developed a strategic expansion plan to grow distribution and market share, presented and executed introductory marketing programs and built a network of distributors that penetrated key markets across the region.

Gained authorization in key grocery retailer accounts – Giant Eagle, Wakefern (Shop Rite), Delhaize (Food Lion), HyVee and Jewel – Osco.

New line of single serve and take home package size products were authorized at Get Go (Giant Eagle) and into the UDS New York market

NESTLE’ DIRECT STORE DELIVERY / DREYERS GRAND ICE CREAM

Nestle’ Direct Store Distribution is a division of Nestle’ SA worldwide with revenue of $4B which acquired Dreyers Grand Ice Cream in 2005. Nestle’ Direct Store Delivery is responsible for the sales and distribution of key frozen national brands such as; Edy’s Ice Cream, Drumstick, Haagen Daz Ice Cream, DiGiornio Pizza, Tombstone Pizza and Jack’s Pizza.

North Central Region, General Manager

Reported directly to the Senior Vice President of Field Sales and led a region profit center that consisted of eight local profit centers totaling 400 plus full-time employees and annual revenue of $500 million and an operating budget of $85.2 million. Geography included a thirteen state territory and all trade segments that included grocery, convenience, mass-merchandiser, food service and up / down the street customers.

Led top performing region in three key business objectives; revenue growth, profit (CEBIT) and productivity in 2009 and 2010.

Through strategic planning and program execution, the North Central region’s two year revenue growth was 4.5% and exceeded both the overall company and industry growth; 1.3% and 2.2% respectfully.

Field CEBIT (profit) led the country as a % of revenue and growth at 32.3%.

Exceeded the expense productivity targets in both 2009 and 2010 and contributed $3.2M in overall savings.

Successfully integrated the Kraft Pizza and Dreyer’s Grand Ice Cream management teams into the North Central Region.

Fully integrated the management team into all monthly strategic meetings and included the Kraft team members on key committees with leadership roles.

Conducted weekly front-line employee meetings and roundtable sessions to ensure that team members understood the future integration of both the management teams and field operations

Exceeded market share objectives for the ice cream brands that competed in their respective segments (Premium, Super Premium and Frozen Snacks); top performing region in two consecutive years.

Personally led a monthly strategy session that included both the sales and field operation teams to establish an effective game plan that targeted specific customers with negotiable price points and related volume.

Conducted an in-depth competitive analysis of major brand manufacturers and private label brands with subsequent action plans to grow Dreyer’s Grand Ice Cream brands.

Overall share growth for all brands was 2.2% and exceeded Dreyer’s Grand Ice Cream’s company average.

Established a history of promoting internal team members to key positions within the broader Nestle’ organization.

Conducted annual performance reviews with all management employees that included current job performance with development action plans that focused on employee career objectives.

Two key region leaders were promoted to Director positions and one was promoted to a National Sales Key Account position in 2009.

Created long-term relationships with key retail customers in the North Central Region (e.g. Jewel, Dominick’s, Schnucks, Strack n Van Til, Roundy’s and HyVee).

Negotiated incremental base line space with all retailers that resulted in an increase of 6.3% in CDP’s or Cumulative Distribution Points across the region.

Led the sales team in developing a process that ensured proper promotional and display planning with all grocery retailers that resulted in a plus 88% feature and display execution.

Frito Lay

A $6B consumer packaged goods company who is a leading manufacturer and distributor of branded salty snack products. Frito Lay is a division of Pepsi Co.

Region Sales Manager, Plano, TX

Led plus 200 Route Sales Representatives with gross annual sales of $80 million. Territory consisted of Dallas / Fort Worth and Northeast Texas with two distribution centers and 22 satellite locations.

Area recognized as the “Area of the Year”; key performance indicators were sales growth and expense performance to plan.

Led Area team though organizational change improving customer service and implementing a more self-managed work force.

EDUCATION

Bachelor of Science

University of Illinois at Chicago, Chicago, IL

VETERAN’S HISTORY

United States Air Force

PROFESSIONAL DEVELOPMENT

Center for Creative Leadership

Executive Sales Seminar

Effective Presentations

Developing Financial Skills for Non Financial Managers

Dreyer’s Grand Ice Cream Organizational Culture Trainer

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