Development Company Marketing Consultant

Margaret Novotny

Metro Atlanta, GA 708-***-**** *******@*****.***

Business Development

Integrated Marketing Communications and business strategist who works closely with internal and external stakeholders to create and implement comprehensive programs related to marketing, communications and advertising. Manages the development of branded campaigns, sales and marketing collateral while monitoring activities to balance competing priorities ensuring that all deadlines are met and completed under budget. Expertise in developing and managing business relationships to advance resource development initiatives and effectiveness for the office of senior management. Proven ability to coordinate multi-channel messaging across large organizations. Strategic and facilitative. Emotional intelligence, self-motivated with strong analytical, financial and interpersonal skills. High performance, high trust. Empath with patience and heightened listening skills.

Skills

• Account & Project Management

• Direct & Event Marketing

• Advanced Google Analytics

• Strategic & Creative Management

• Adobe Creative Suite

• HubSpot InBound Marketing

• Brand Building Strategy

• Adobe Premiere Pro

• Professional Photographer

• Competitive Market Analysis

• Lightroom

• Published Writer

• Copywriting

• Microsoft Office

• Research & Planning

Brand Marketing Consultant - Marketing SKY Companies www.sky-companies.com Cumming, GA 2021

Redefined brand and marketing strategy for in-store décor and manufacturing company that culminated in taking

several aligned partners and branding them under one corporate identity. POS, B2B, B2C, QSR’s

Developed and wrote brand assessment utilizing research to position company within the marketplace.

Presented 50 slide Brand PowerPoint report to company owners and senior management.

Event Member Services - Hospitality Cherokee Country Club www.cherokeetcc.org Sandy Spring, GA 2019 -

Analyst - Insurance AIG Alpharetta, GA 2017 - 2020

Event Member Services - Hospitality Talk of the Town www.talkofthetownatlanta.com Woodstock, GA 2016 - 2019

Brand Marketing Consultant - Travel Company ShoreTrips www.shoretrips.com Milwaukee, WI 2015

Marketed webinar series as an instructional tutorial to international travel agents on how to best utilize company’s

website for information and reservations regarding global travel that exceeded any previous attendance by 80%.

Created brand marketing plan; 80 slide PowerPoint report competitive audit, customer base analysis, communications

strategy, advertising, marketing and media plan development. B2B

Sr. Account Manager - Advertising/Marketing EPIC Creative www.epiccreative.com Milwaukee, WI 2014

As one of the world’s top agriculture producers, turf and ornamental grasses, directed creative and production teams

for print, website and fertilizer videos for Koch Agronomic Services LLC B2B

Maintained highly regulated extensive governmental compliance and efficiency standards during all design, copy

and production phases of the proofing process for KAS global team of chemists and agronomists.

Redefined billing structure by implementing effective cost structures for all stages of design, production and

Proofing 100% improvement in ROI.

Identified and corrected discrepancies between marketing plan and cost structure associated with internal design,

production and scheduling. Cost controls.

Recuperated 35% of loss revenues. P & L responsibilities… $4 million annual revenue.

Clientele

Ace Hardware, Best Buy, Bosch, California Closets, Cintas Worldwide, Coca-Cola Worldwide, Follet Higher Education Group, Hickory Farms, Home Depot, United, Koch Brothers – KAS Koch Agronomic Services, Kohler, Lifetime PDG (Plastic Development Company), McDonalds, McKesson Drug, Newell Rubbermaid, Pepsi Cola, United, Walt Disney & Company – Disney Magazine.

Early Career 2014 –

Contract Marketing Manager - Advertising & Marketing The Motion Agency www.agencyinmotion.com Chicago, IL

Project management of agency resources including external and client production partners to produce In-Store signage

program for category reset at the Home Depot.

Created the HD brand voice for all in-store marketing and promotional materials that rolled out to 1500+ National retail Stores. B2C, POS, PR

Communications lead of 21 national and international participating vendors. 70+ individual contacts (HD GM’s,

merchandisers, installation teams, HD partners and agency internal teams)

Completed program on time and under budget. $1.8 MM revenues.

On-Site Director / Creative Services Manager - Franchise Facility Management RR Donnelley Oak Brook, IL

Ace Hardware HQ for 5000 National franchise retail stores - Print, B2C, CPG, POS

Hired to lead change management initiative of company’s goals, processes and technologies. Result: created efficiencies that reduced production costs by 25%

Presented success matrix via KPI’s in meeting $5 MM service and quality agreements.

Provided supervision, guidance and direction to 29-member creative team.

Senior Account Manager - Direct Marketing & Advertising Schawk Direct www.sgkinc.com Chicago, IL

Increased sales by planning, organizing and executing the design, scheduling, production, photography of retail catalogs, direct-mail collateral & brochures. B2C

On-location photography management of local talent, contract personnel and company employees brought to the project Shoot. Broder Brothers Catalogs. $1.3 MM revenues.

Sold new brand identity, design, schedule, production of creative and photography of Pfaelzer Brothers, Hickory

Farms catalogs. $3 MM revenue.

Additional Expertise

Highly seasoned direct marketing professional. Cross-channel direct marketing program re-defined segments

Result: 18% response rate.

Created technologically innovative idea for interactive kiosk to provide self-demonstration of Heidelberg

variable-data technology.

Created Open House event for 300 Print Industry professionals. 80% of attendees utilizing kiosk learned how to

enhance business revenues. Result: 32% increase in RFP’s. 25% lift to company sales.

Recognized by Ulta Cosmetics & Fragrances Inc., for turnaround of ineffective loyalty program. Defined reward

levels based on customer expectations. Responsible for successful communication of scheduled earnings to members.

St. Vincent de Paul. Non-Profit Volunteer Marketing Director and Board Member. Created brand strategy for

reuse retail thrift stores. Researched best practices, visual audit of competitive set and targeted messaging to

communicate benefits of shopping three county reuse SVdP stores.

Saved 70K persuading SVdP board of directors to consider redistribution of merchandise to improve ROI.

Oak Park Conservatory. Non-Profit Volunteer Marketing Director Board Member. Created, wrote and developed

strategic marketing plan and designed new brand identity after finding, gathering and analyzing market and survey data from neighboring community visitors.

Taproot Foundation. Non-Profit Volunteer Marketing Manager, Creative Services Manager and Project Management

for non-profit and social change organization by sharing business expertise with companies who have been awarded

grants for marketing and business building initiatives. The Chicago House.

Education

Northwestern University – Master’s Degree

Medill College of Journalism

Integrated Marketing Communications

Evanston, IL

Illinois State University – Bachelor’s Degree

Industrial Technology, Graphic Communications

Normal, IL

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