Regional Account Sales Executive

MEREDITH COHEN RUGGIO 302-***-**** • **************@*****.***

Building lasting relationships with key stakeholders to drive outreach, awareness, development, and growth Dynamic and versatile professional with keen ability to shape, nurture, and sustain relationships that drive organizational growth. Adept at understanding stakeholder needs, communicating with diverse partners and colleagues, and creating processes and programs that yield results. Expertise in business operations, sales, development, fundraising/revenue generation, community outreach and engagement, team building, and counseling and advising. Seeking opportunity to leverage diverse skill set to grow brand, product, service, and program awareness for a collaborative organization that gives back. Comfortable navigating conversations with senior-level executives, securing partnerships and agreements with challenging accounts, and restructuring presentations to emphasize value-add for all parties. AREAS OF EXPERTISE

Account Management Customer Success Relationship Building Development Community Outreach Sales Executive Consulting Fundraising Donor Cultivation Negotiations Needs Assessments Presentations Diversity, Equity, & Inclusion Interpersonal Communications Strategic Partnerships Collaboration Human Resources Functions Recruiting & Team Building Communications Engagement Strategies Health & Fitness Sponsorship Agreements Deal Structuring Advocacy Social Services Nonprofit Operations PROFESSIONAL EXPERIENCE

DAYCON PRODUCTS, Remote 2020–2021

Director of Regional Sales & Business Development: Mid-Atlantic Identified new business opportunities and developed brand story for family-owned business across multiple industries to position company for sale. Hosted Zoom meetings and nurtured trust from virtual setting during business shutdowns. Conducted business reviews to ensure service level agreement (SLA) terms were met. Monitored customer success and satisfaction metrics to ensure delivery of retention goals. Researched market and industry trends to support growth of existing client accounts, as well as secured new business as region expanded.

• Navigated COVID-19 pandemic by growing brand presence and market share for cleaning/janitorial supplies firm in northern Mid-Atlantic region, establishing key account relationships quickly to drive growth.

• Partnered with Subject Matter Experts (SMEs), including Product Managers, to grow understanding of product portfolio and demonstrate value-add for each account. CROSSFIT (RIVERFRONT & LEWES), Wilmington & Lewes, DE 2008–2020 Director of Outreach & Marketing Operations/Fitness Coach Led operations, program development, outreach, marketing, and client relations for two fitness centers. Developed and managed strategic plans, which included securing key agreements with corporate clients to drive revenue, expand services into new markets, and drive critical partnerships. Recruited, trained, and developed coaching and fitness staff, including monitoring performance and ensuring maintenance of required credentials.

• Built two gyms/fitness centers from the ground up, including expanding services at CrossFit Riverfront beyond CrossFit program to areas such as cycling, yoga, and more, and sold both at a profit.

• Grew CrossFit Riverfront from small location to 12K square foot facility with more than 500 member enterprises, earning reputation as one of the largest and most respected CrossFit locations in area.

• Drove relationship building within local community, shaping community and philanthropic partnerships for CrossFit Riverfront and hosting community events, fundraisers, and more to cultivate culture of giving back.

• Planned and executed large-scale events with more than 250 participants and/or more than 500 attendees.

• Facilitated training and leadership development for seven high-potential leaders, who eventually opened their own facilities based on coaching and mentoring.

• Sought out credentialing and professional development to expand expertise and services for clients based on client requests, market trends, competitive positioning, and potential opportunities. CB FLOORING, Columbia, MD/Remote 2008–2009

Account Representative: Delaware Division

Directed business development, relationship management, and brand outreach across market. Identified prospects in the building, construction, design, real estate, and architecture spaces. Managed customer relations and customer success initiatives to ensure retention and growth of accounts. Structured deals and pricing models based on market trends.

• Launched CB Flooring’s presence in Delaware market by securing new relationships and accounts across region, leveraging existing relationships from previous roles and building off existing network contacts.

• Played key role in managing project functions for partnership with Extreme Home Makeover television show.

• Secured deals with 11 accounts within first year and established trust with several others, which enabled future sales team members to negotiate contracts with new clients.

• Gained exclusive sales agreement with top builder in Eastern Shore region.

• Led planning and space layout for design center and offices as company expanded into market. CREATIVE TOUCH INTERIORS, Laurel, MD 2003–2008

Account Executive: Mid-Atlantic

Identified and secured new business opportunities, including establishing network of partners, vendors, and clients. Assessed each account’s needs and ensured customer success to sustain brand presence and reputation in various markets. Designed customized bid proposals focused on adjusting to each account’s design preferences, style, and brand aesthetics while also ensuring alignment with market trends and company standards. Determined and negotiating pricing based on supplier costs. Supervised administrative personnel responsible for customer relations.

• Grew Maryland and Delaware Eastern Shore markets while also sustaining customer accounts in Northern Delaware and Pennsylvania, establishing brand presence in new region by building relationships with accounts.

• Generated more than $10M in annual revenue by opening 15 strategic accounts in region.

• Secured exclusive partnership with top building company, which was valued at more than $4M in annual sales.

• Hosted special events, such as dinners and recreational activities, to nurture and cultivate rapport with clients. GEIGER ASSOCIATES, Remote 2001–2003

Regional Account Sales Representative: Mid-Atlantic Drove sales strategy, account management, and customer success initiatives for promotional products across region. Hosted product demonstrations and sales presentations with senior-level leaders, including within the C-suite. Assessed each account’s needs and customized products based on those needs. Negotiated contracts and pricing agreements.

• Secured key relationships with leading organizations across multiple industries, including Purdue, Playtex, Sunrock, and JJ Haines.

• Sustained strong referral base that continued to yield new revenue and bring in new business, building reputation for commitment to quality service and customer satisfaction.

• Recognized for top sales production in first year with national Rookie of the Year honor. Note: Additional experience as Operations Manager/Owner of Java Works Café (Seasonal) and Substitute Teacher

(Industrial, Technical, & Core Academics) for Polytech High School while completing graduate studies. EDUCATION & CREDENTIALS

Master of Arts in Guidance Counseling

Wilmington College–Dover, DE

Bachelor of Arts in Psychology

Syracuse University–Syracuse, NY

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