Secretary Industrial Development
Resume:
Curriculum Vitae
Mr. Shabir Ahmad Sofi
Srinagar, J&K, India
****.******@*****.***
Nationality: Indian
Gender: Male
Date of Birth: 28th February 1983
Civil Status: Single
PROFESSIONAL SUMMARY
Academically trained in multiple disciplines, I am a Master of Mass Communications, and Business Administration with over 12 years of demonstrated progressive experience in Administration and Finance Management, Programme Implementation and Monitoring, Media Management, Revenue Generation, Budget Planning, Vendor/Stakeholder’s Engagement, and Networking with diverse clients in public and the private sectors. Presently I am serving as Officer on Duty with the Principal Secretary, Industry & Commerce Department of Union Territory of Jammu & Kashmir. I have previously managed programmes and operations in organisations like Prasar Bharati- India’s Public Service Broadcaster and IndiaMart. My established clientele include Ministry of Health and Family Welfare, Ministry of Consumer Affairs, Ministry of Rural Development, Department of Adult Education, Department of Elementary Education, Ministry of HRD, Commonwealth Human Rights Initiatives (NGO), Ministry of Labour & Employment,, Ministry of External Affairs, Ministry of Agriculture & Farmer’s Welfare, Ministry of Statistics & Programme Implementation, Ministry of Home Affairs, NDMA, Ministry of Public Grievances & Training, Gurunanak Eyecare Center, Tribal Affairs, PCRA, PFC, TRAI IOC, REC, NTPC, IIFCO, Power Grid Corporation of India, etc. I have a proven track record of achieving revenue targets of around USD 75 million (Over 5 billion INR) during my stint with Doordarshan. I have a comprehensive understanding of direct response planning and budgeting, annual work plan execution, monitoring and evaluation, performance metrics management, analytics, documentation of lessons learned, and knowledge dissemination. I am trained in team supervision. I have an in-depth knowledge of television, radio, print, and social media formats and have a good understanding of market research and analysis. I am a team player. I am fluent in the English language, and a native speaker of Hindi and Urdu languages. COMPETENCIES
Professionalism, Communication, Administration, Planning and Organizing, Accountability, Leadership, and Client Orientation.
EDUCATION AND SKILLS
Master of Business Administration (MBA) from Guru Jambheshwar University, India (2007-08)
Masters of Mass Communications from Kurukshetra University, India (2011-12)
PG Diploma in Journalism & Mass Communication (PGJMC) from IGNOU, New Delhi (2010)
Bachelor of Science from Kashmir University, India (2004)
Diploma in Computer Applications. Computer and media skills include MS Office (Word, Excel, Outlook, PowerPoint,); Google Drive (Docs, Sheets, Slides, Forms); Spreadsheets (Excel, Google Sheets); social media (Facebook, Twitter, Instagram, etc.); Web (HTML, WordPress); and others.
LANGUAGES
English, Urdu, and Hindi
EMPLOYMENT HISTORY
From: March 2021 To: Present
Organisation JK-SIDCO- Jammu & Kashmir State Industrial Development Corporation under J&K Industry & Commerce Department.
JK SIDCO has been assigned the role of a single-window System of Land Allotment and Development of Industrial Estates of Jammu & Kashmir Designation
Attached as Officer on Duty with the Principal Secretary. Location Srinagar, J&K
Main tasks
Ensuring process and submission of reports and data from different departments of Industries and Commerce, and update and report to the Principal Secretary.
Liaising with different departments, organizations, and investors for the Principal Secretary.
To address the issues of investors/unitholders regarding land allotment and different industry policies.
Conducting meetings with different departments, associations, unitholders, and delegations.
Resolving issues of different existing unit holder, and employees.
Compilation and management of data of land allotment, sick units, closed units, etc. of different industrial estates of Jammu & Kashmir.
Development & maintenance of communication with different departments, institutions, and corporations under the I&C department.
Any other assignment given by the Principal Secretary from time to time. From: May 2009 To: March 2021
Organisation Prasar Bharati- Directorate General-Doordarshan, Development Communication Division
Development Communication Division in Doordarshan Directorate has been assigned the role of a single-window Marketing Division for Doordarshan Network to handle all Government Ministries and Public Sector Undertakings (PSUs).
Designation Marketing and Communication Ex. Grade-1 Location New Delhi
Main tasks
Designing and implementing media marketing plans and branding strategies to publicize the value proposition of Doordarshan bouquet of 47 channels, nationally.
Identify and develop new streams for long-term revenue growth and maintaining relationships with Government Ministries/Depts/PSUs to achieve repeat/ referral business.
Driving media sales initiatives and achieving annual revenue targets.
Work closely with Doordarshan Directorate’s communication and program teams to develop direct- response appeals, media plans along with monitoring methods.
Market analysis, unpacking market trends, and developing competitor’s matrix, periodically.
Supporting government clients (Ministries and PSUs) to plan and roll out their direct response strategies and media marketing plans.
Generating revenue by using both long and short forms of DRTV.
Developing and updating project pipelines seeking inputs from existing and new clients in both the public and the private sector.
Leading media campaigns designing, marketing, advertising, and public relations initiatives.
Managing campaign workflows using market automation tools.
Develop monthly and annual performance reports for marketing and fund development departments to strategies sturdier campaigns.
Identify new clients, explore new markets, and tap profitable business opportunities for achieving increased growth.
Coordination with multiple stakeholders.
Manage client service operations for rendering and achieving quality services.
Responsible for resolving clients’ complaints on performance bottlenecks.
Provide value-added client services by attending to customer queries and issues.
Responsible for timely collection of funds.
Managed the account of the below organisations-
Ministry of Health & Family Welfare, (NRHM, Anti-Tabacco, Blindness Control, IDD, Vector Born Diseases Control, Cancer prevention, Deafness Control, Pulse Polio, PNDT, TB Control,) National AIDS Control Organization- NACO, Deptt of Ayush, Ministry of Consumer Affairs, Ministry of Rural Development, Dept. of Adult Education, Dept. of Elementary Education, Ministry of HRD, Commonwealth Human Rights Initiatives(NGO), Ministry of Labour & Employment, Ministry of Overseas Indian Affairs, Ministry of Statistics & Programme Implementation, Ministry of Home Affairs, NDMA, Ministry of Public Grievances & Training, Gurunanak Eyecare Center, Tribal Affairs, PCRA, PFC, TRAI IOC, REC, NTPC, IIFCO, Power Grid Corporation of India, etc. From: 7 September 2007 To: March 2009
Organisation IndiaMART
IndiaMART InterMESH Ltd. is an Indian e-commerce company that provides B2B and customer-to-customer platforms via its web portal. It’s Asia’s biggest B2B portal and no.1 Indian portal. It’s an online virtual marketplace.
Designation Business Development Executive
Location Noida
Main tasks
Managed sales/client accounts.
Managed website templates by redesigning them as per clients’ needs.
Supported, revenue generation, new client acquisition, client interface, and query management.
Led on promotion and hosting of orders on all related industry portals and product portals, etc.
Liaising with clients.
References can be provided on request.
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