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Experienced Media & Marketing Manager with a history of working in Media, Real Estate & publishing industry. Skilled in Marketing Management, social media, and events management. Strong marketing professional with a Bachelor focused on Business Administration from the American University of Asia -UAE.

Education

American University of Asia, -UAE

Bachelor of Business Administration

Work Experience & Responsibilities

Emkan Marketing Management Nov 2019 – Up to date

Dubai-UAE

Marketing & Communication Manager

• Identify, develop, and evaluate marketing strategies.

• Research and analyze market trends, competitor products, and other relevant information to form marketing strategies.

• Stay up to date with the latest social media best practices and technologies.

• Lead community management strategy.

• Coming up with new ways to promote new products.

• Increasing brand awareness.

• Testing new marketing opportunities.

• Establishes marketing goals based on past performance and market forecasts.

• Works within the department budget to develop cost-effective marketing plans for each product or service.

• Plan and manage events.

• Working closely with the creative/production department to create videos and editing.

• Ensure the timely and successful delivery of our solutions according to customer needs and objectives

• Operating as the lead point of contact for all accounts. Ellington Properties Oct 2018 – Oct 2019

Dubai-UAE

Marketing Manager – Content and Communication

• Create an overall strategy, planning and implementation of combined social media activities.

• Measures the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

• Develop content calendar strategy, write captions, and manage postings on different platforms.

• Lead community management strategy and manage community activities on our social media accounts (respond to comments, questions, reviews, DM's, etc.)

• Plan events and activities according to requirements and target audience. Dalia Adnan Zaher

adp0hd@r.postjobfree.com

Mob: 0097150 - 7722668

P.O Box 7146 Sharjah, UAE

Profile

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• Create marketing content to promote products, services and projects for the digital marketing campaigns.

• Proofread and edit blogs, posts and articles (Arabic & English).

• Create monthly content for the company’s newsletter.

• Researching and organizing facts and sources.

• Consistently brainstorming and collaborating with the team for new ideas and strategies.

• Building a following for the brand on social media with creative work.

• Researching markets and industries to compare and create content that is innovative and original.

• Ensure all-around consistency within brand guidelines (style, fonts, images, and tone).

• Manage website content and updates, upcoming events, and blogs. Emkan Marketing Management Aug 2017 – Sep 2018

Dubai-UAE

Marketing Manager

• Develop detailed marketing plans, strategies and create content for all media channels.

• Creating a brand plan and brand strategy and ensuring all aspects of the product or company marketing and activities align with the goals of the brand.

• Manages the company’s social media channels.

• Plan event from start to finish according to requirements, target audience and objectives.

• Creates content that promotes audience interaction, increases audience presence, and encourages participation.

• Managing a team to develop large social media campaigns and ad campaigns with social media strategy.

• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.

• Operating as the lead point of contact for all accounts.

• Identify new business opportunities among existing customers.

• Ensure the timely and successful delivery of our solutions according to customer needs and objectives

• Oversees current offerings and come up with initiatives for new products or services

• Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.

• Working closely with the creative/production department to create videos and edit. Kalimat Publishing Feb 2013 – July 2017

Sharjah-UAE

Media & Marketing Manager

• Developing the marketing strategy for the company in line with company objectives.

• Managing all the marketing activities and campaigns for the company.

• Responsible for all social media.

• Managing the marketing activities, monitoring, and controlling the financial resources of a café/bookshop.

• Plan and execute the company’s events and participation.

• Overseeing the company’s marketing budget.

• Creation and publication of all marketing material in line with marketing plans.

• Monitor and evaluate the effectiveness of marketing communications.

• Creating a wide range of different marketing materials.

• Working closely with the creative/production department and assisting with new product launches.

• Use a clear testing methodology to determine what works and what needs improvement. 3

Pyramedia Jul 2010 – Mar 2012

Abu Dhabi-UAE

Senior Marketing Executive

• Manage the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and DVDs.

• Develop and implement marketing plans and strategies for new and existing products.

• Media Buying and planning for existing clients

• Maintain and develop existing and new customers through appropriate propositions and new sales methods, to optimize the quality-of-service business growth and customer satisfaction.

• Determine and manage the marketing budget & deliver marketing activity within the agreed budget.

• Source advertising opportunities and place adverts in the press and/or on the Radio (depending on the organization and the campaign).

• Manage and coordinate all marketing, advertising, and promotional activities.

• Organizing events and managing the details.

• Responsible for invoicing, payment collection and preparing a monthly income report. Arab Media Group / DMI (Dubai Media Incorporated) Jan 2007 – Jun 2010 Dubai- UAE

Media Traffic Manager

• Verifying and Authorizing booking orders and seek approvals from Credit & Sales Departments.

• Managing the whole structure and operation of the print medium which are Emarat Al Youm and Emirates Business 24-7.

• Handling and supervising the coordinators’ team and ensure that job specifications are met as per our company’s procedures.

• Prepared and worked on each individual job description profile.

• Setting and structuring the coordination process for my department.

• Ensure all the traffic procedures are followed.

• Ensure communication between Sales, Finance & Commercial departments.

• Managing the day-to-day procedures and setting guidelines for the team.

• Prepare and assemble daily & weekly reports, which include competitors’ reports to analyze the market trend, conduct daily figures report to monitor the daily income for our products.

• Worked on weekly forecasts for the sales team with the team heads.

• Supervised all special operations, which were carried on in our newspapers. This involves getting quotes from our suppliers to ensure product delivery and finally to ensure smooth successful operation printing.

• Proposing and preparing sponsorship opportunity presentation for any upcoming events and briefing it to the team.

• Working and coordinating with the designers’ team for designing artworks for our direct clients.

• Closing all issues related to accounts requests such as entered/edited reports, closing the newspapers, following up on pending orders and invoices.

• Worked with the marketing and barter departments on meeting all our in-house and barter campaigns.

• Evaluated my team’s key performance appraisal every 6 months and updating the management. AMG / Arabian Radio Network Aug 2001 – Dec 2006

Dubai-UAE

Senior Coordinator

• Worked with the programming in brainstorming new concepts and promos and update the sales team• Excellent knowledge of the Dalet software for booking commercial spots, sponsorships, trailers, etc. 4

• Coordinate with the Production department for producing and executing promos, and commercial spots.

• Coordinating with the Finance department for booking approvals and invoices.

• Preparing daily, weekly, monthly reports for daily sales figures.

• Preparing promotion strategies and putting them into work.

• Handling the coordinators and the traffic team and ensure guidelines and procedures are met. Training Courses

• Time Management.

• Problem Solving & Decision Making.

• Communication Skills.

• Team Building & Team Working

• Emotional Intelligence

• Negotiation Skills.

• Performance Management.

• MS Microsoft Excel, PowerPoint, word, etc.

Personal & Professional Skills

• Excellent communication, interpersonal and analysis skills.

• Have the ability to work efficiently in both independent and teamwork environments.

• Skilled at handling multi-task levels of responsibilities.

• Work well under pressure and able to meet tight deadlines.

• Innovative and effective problem-solver.

• Proven ability to execute critical and timely decisions.

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