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Media Planner Marketing Manager

Location:
Kolkata, West Bengal, India
Posted:
October 09, 2021

Contact this candidate

Resume:

Ramesh Manna

Manager-Sales & marketing

**-***-****

Result-driven professional with a career span of 14 years in Business Development, Marketing strategy,market research, Key Account Management, Relationship Management, Channel Management in Media Industry .

700-***-**** 6, Naskarpara, Garfa, Haltu, Kolkata-700078. adoyxd@r.postjobfree.com http://linkedin.com/in/ramesh-manna-95a65044

Education

Vidyasagar university

Graduation

Feb 2003 - Feb 2006

53%

History Hons

Education

Vidyasagar university

Graduation

Feb 2003 - Feb 2006

53%

History Hons

Work Experience

Media marketing manager

Satsakal.com

Jun 2021 - present

Manage the sales team to sell advertisement space and time. Maintain good relationship with clients to ensure continuous business growth. Coordinate with Sales Director to set pricing for advertisements. Ensure on-time delivery and quality of advertisements. Ensure timely advertising billing and payment for customers Develop sales strategies to achieve the short and long term sales revenue objectives. Review the sales processes and suggest improvements. Communicate regularly with customers and management to discuss about advertising project progress, status and issues if any. Develop innovative and creative ideas for increasing sales. Develop overall budget and manage expenses within the budget. Prioritize customers based on revenue potential.

Determine new sales opportunities by studying the latest market trends. Plan the advertising account activities such as identifying customers, managing resources, and setting deadlines. Determine sales forecast and present the figures to the management and customers. Prepare sales presentations and proposals for customers. Marketing manage- (Ad sales)

Sankha press pvt limited

Jul 2019 - Apr 2021

#Hire and train creative talent for advertising department

#Placed advertisements in appropriate media, including television and online

#Measure the results of advertising campaigns to determine their effectiveness and cost-benefit ratio

#Reach out to departmental managers to gain key insights into advertising possibilities

#Identify decision-makers at specific mediums and build relationships with them

#Review and approve all advertising media for print or web

#Continue your education in digital advertising and identify new strategies and tactics to maximize brand visibility

#Collect all artwork on time and approve for publication

#Developing advertising strategies to increase buyer interest in products or services.

#Negotiating contract specifications and terms with clients or other external parties.

#Providing expert advice on marketing and advertising methods for new or existing products or services.

#I am looking at the advertisement of JUGASANKHA news paper, online portal (www.jugasankha.in) and epaper (www.jugasankhaepaper.com). I work closely with clients & agencies and share ideas on Print & Digital media campaigns which has helped them get stupendous results and far exceed their expectation by offering a gamut of special innovations never tried before in the Kolkata market with Jugasankha in West Bengal,India. Marketing Manager- Media ad sales

Swabhumi publication pvt ltd(RICE GROUP)

Jan 2013 - Jun 2019

#Responsible for the planning of advertisement campaigns and sale of advertisement space.

#Building and sustaining long-lasting relationships with existing and potential clients.

#Conducting research on potential clients' products or services and determining the geographic location of the majority of their target customers.

#Setting up meetings with potential clients to present advertising proposals and address their concerns.

#Assisting the marketing team in the preparation of media kits and promotional plans.

#Persuading clients to purchase company advertising products and services by communicating the benefits of various types of advertising.

#Providing recommendations on suitable formats, advertising mediums, and font sizes.

#Preparing sample advertisements for clients.

Sales represntative- Advertising

Bartaman pvt ltd

Feb 2012 - Jan 2013

#Scout for potential clients and offer them good advertising services

#Give clients detailed cost estimate of proposed advertising services

#Explain the benefits of advertising on his/her company’s platform to clients

#Keep records of all documents, including payment receipts in client advertising account with the organization

#Prepare and make advertising presentations to new and existing clients, outlining their efficiency

#Give clients various advertising options to choose from based on their business needs and financial budget

#Send proofs of materials for advertising to clients for approval

#Assist clients in recommending appropriate ad sizes for print advertising and airtime duration for broadcast advertising

#Schedule appointments with clients to discuss new advertising proposals to secure the deal eventually

#Study sales statistics and prepare reports for clients’ advertising accounts. Sales executive- Advertising

Askme.com

Feb 2011 - Jan 2012

Map and monitor the market and build databases to pinpoint and exploit market Opportunities.

# Fixing appointment / meeting.

# Follow-up with clients.

# new clients acquisition.

# Maintain contact with all customers on a regular basis and in a planned manner.

# Achieve revenue, volume, yield rate and market share targets.

# Build relationship with customers and ensure excellent sales/ after sales service. Sales Manager- Media

Sampark advertising

Aug 2007 - Jan 2011

Map and monitor the market and build databases to pinpoint and exploit market Opportunities.

# Fixing appointment / meeting.

# Follow-up with clients.

# new clients acquisition.

# Maintain contact with all customers on a regular basis and in a planned manner.

# Achieve revenue, volume, yield rate and market share targets.

# Build relationship with customers and ensure excellent sales/ after sales service. Work Experience

Media marketing manager

Satsakal.com

Jun 2021 - present

Manage the sales team to sell advertisement space and time. Maintain good relationship with clients to ensure continuous business growth. Coordinate with Sales Director to set pricing for advertisements. Ensure on-time delivery and quality of advertisements. Ensure timely advertising billing and payment for customers Develop sales strategies to achieve the short and long term sales revenue objectives. Review the sales processes and suggest improvements. Communicate regularly with customers and management to discuss about advertising project progress, status and issues if any. Develop innovative and creative ideas for increasing sales. Develop overall budget and manage expenses within the budget. Prioritize customers based on revenue potential.

Determine new sales opportunities by studying the latest market trends. Plan the advertising account activities such as identifying customers, managing resources, and setting deadlines. Determine sales forecast and present the figures to the management and customers. Prepare sales presentations and proposals for customers. Marketing manage- (Ad sales)

Sankha press pvt limited

Jul 2019 - Apr 2021

#Hire and train creative talent for advertising department

#Placed advertisements in appropriate media, including television and online

#Measure the results of advertising campaigns to determine their effectiveness and cost-benefit ratio

#Reach out to departmental managers to gain key insights into advertising possibilities

#Identify decision-makers at specific mediums and build relationships with them

#Review and approve all advertising media for print or web

#Continue your education in digital advertising and identify new strategies and tactics to maximize brand visibility

#Collect all artwork on time and approve for publication

#Developing advertising strategies to increase buyer interest in products or services.

#Negotiating contract specifications and terms with clients or other external parties.

#Providing expert advice on marketing and advertising methods for new or existing products or services.

#I am looking at the advertisement of JUGASANKHA news paper, online portal (www.jugasankha.in) and epaper (www.jugasankhaepaper.com). I work closely with clients & agencies and share ideas on Print & Digital media campaigns which has helped them get stupendous results and far exceed their expectation by offering a gamut of special innovations never tried before in the Kolkata market with Jugasankha in West Bengal,India. Marketing Manager- Media ad sales

Swabhumi publication pvt ltd(RICE GROUP)

Jan 2013 - Jun 2019

#Responsible for the planning of advertisement campaigns and sale of advertisement space.

#Building and sustaining long-lasting relationships with existing and potential clients.

#Conducting research on potential clients' products or services and determining the geographic location of the majority of their target customers.

#Setting up meetings with potential clients to present advertising proposals and address their concerns.

#Assisting the marketing team in the preparation of media kits and promotional plans.

#Persuading clients to purchase company advertising products and services by communicating the benefits of various types of advertising.

#Providing recommendations on suitable formats, advertising mediums, and font sizes.

#Preparing sample advertisements for clients.

Sales represntative- Advertising

Bartaman pvt ltd

Feb 2012 - Jan 2013

#Scout for potential clients and offer them good advertising services

#Give clients detailed cost estimate of proposed advertising services

#Explain the benefits of advertising on his/her company’s platform to clients

#Keep records of all documents, including payment receipts in client advertising account with the organization

#Prepare and make advertising presentations to new and existing clients, outlining their efficiency

#Give clients various advertising options to choose from based on their business needs and financial budget

#Send proofs of materials for advertising to clients for approval

#Assist clients in recommending appropriate ad sizes for print advertising and airtime duration for broadcast advertising

#Schedule appointments with clients to discuss new advertising proposals to secure the deal eventually

#Study sales statistics and prepare reports for clients’ advertising accounts. Sales executive- Advertising

Askme.com

Feb 2011 - Jan 2012

Map and monitor the market and build databases to pinpoint and exploit market Opportunities.

# Fixing appointment / meeting.

# Follow-up with clients.

# new clients acquisition.

# Maintain contact with all customers on a regular basis and in a planned manner.

# Achieve revenue, volume, yield rate and market share targets.

# Build relationship with customers and ensure excellent sales/ after sales service. Sales Manager- Media

Sampark advertising

Aug 2007 - Jan 2011

Map and monitor the market and build databases to pinpoint and exploit market Opportunities.

# Fixing appointment / meeting.

# Follow-up with clients.

# new clients acquisition.

# Maintain contact with all customers on a regular basis and in a planned manner.

# Achieve revenue, volume, yield rate and market share targets.

# Build relationship with customers and ensure excellent sales/ after sales service. Skills

Key account sales

Clients services

Marketing

Media buying

Retail sales

Media planner

Relationship management

Media sales

Digital sales

Developing rapport with

Social media

Key account sales

Clients services

Marketing

Media buying

Retail sales

Media planner

Relationship management

Media sales

Digital sales

Developing rapport with

Social media

Business development

Sales

Brandiang

Online marketing

Advertising marketing

Operation

Revenue genaration

Team managment

Retail onboarding

Writing press releases or

Creative thinking

Business development

Sales

Brandiang

Online marketing

Advertising marketing

Operation

Revenue genaration

Team managment

Retail onboarding

Writing press releases or

Creative thinking

Key account sales

Clients services

Marketing

Media buying

Retail sales

Media planner

Relationship management

Media sales

Digital sales

Developing rapport with

Social media

Key account sales

Clients services

Marketing

Media buying

Retail sales

Media planner

Relationship management

Media sales

Digital sales

Developing rapport with

Social media

Business development

Sales

Brandiang

Online marketing

Advertising marketing

Operation

Revenue genaration

Team managment

Retail onboarding

Writing press releases or

Creative thinking

Business development

Sales

Brandiang

Online marketing

Advertising marketing

Operation

Revenue genaration

Team managment

Retail onboarding

Writing press releases or

Creative thinking

Key account sales

Clients services

Marketing

Media buying

Retail sales

Media planner

Relationship management

Media sales

Digital sales

Developing rapport with

Social media

Key account sales

Clients services

Marketing

Media buying

Retail sales

Media planner

Relationship management

Media sales

Digital sales

Developing rapport with

Social media

Business development

Sales

Brandiang

Online marketing

Advertising marketing

Operation

Revenue genaration

Team managment

Retail onboarding

Writing press releases or

Creative thinking

Business development

Sales

Brandiang

Online marketing

Advertising marketing

Operation

Revenue genaration

Team managment

Retail onboarding

Writing press releases or

Creative thinking

Key account sales

Clients services

Marketing

Media buying

Retail sales

Media planner

Relationship management

Media sales

Digital sales

Developing rapport with

Social media

Key account sales

Clients services

Marketing

Media buying

Retail sales

Media planner

Relationship management

Media sales

Digital sales

Developing rapport with

Social media

Business development

Sales

Brandiang

Online marketing

Advertising marketing

Operation

Revenue genaration

Team managment

Retail onboarding

Writing press releases or

Creative thinking

Business development

Sales

Brandiang

Online marketing

Advertising marketing

Operation

Revenue genaration

Team managment

Retail onboarding

Writing press releases or

Creative thinking

Skills

Language

Bengali A1

English B1

Hindi B1

Language

Bengali A1

English B1

Hindi B1

Interests

Internet serching

Travel

News

Interests

Internet serching

Travel

News

Education

Vidyasagar university

Graduation

Feb 2003 - Feb 2006

53%

History Hons

Education

Vidyasagar university

Graduation

Feb 2003 - Feb 2006

53%

History Hons

Work Experience

Media marketing manager

Satsakal.com

Jun 2021 - present

Manage the sales team to sell advertisement space and time. Maintain good relationship with clients to ensure continuous business growth. Coordinate with Sales Director to set pricing for advertisements. Ensure on-time delivery and quality of advertisements. Ensure timely advertising billing and payment for customers Develop sales strategies to achieve the short and long term sales revenue objectives. Review the sales processes and suggest improvements. Communicate regularly with customers and management to discuss about advertising project progress, status and issues if any. Develop innovative and creative ideas for increasing sales. Develop overall budget and manage expenses within the budget. Prioritize customers based on revenue potential.

Determine new sales opportunities by studying the latest market trends. Plan the advertising account activities such as identifying customers, managing resources, and setting deadlines. Determine sales forecast and present the figures to the management and customers. Prepare sales presentations and proposals for customers. Marketing manage- (Ad sales)

Sankha press pvt limited

Jul 2019 - Apr 2021

#Hire and train creative talent for advertising department

#Placed advertisements in appropriate media, including television and online

#Measure the results of advertising campaigns to determine their effectiveness and cost-benefit ratio

#Reach out to departmental managers to gain key insights into advertising possibilities

#Identify decision-makers at specific mediums and build relationships with them

#Review and approve all advertising media for print or web

#Continue your education in digital advertising and identify new strategies and tactics to maximize brand visibility

#Collect all artwork on time and approve for publication

#Developing advertising strategies to increase buyer interest in products or services.

#Negotiating contract specifications and terms with clients or other external parties.

#Providing expert advice on marketing and advertising methods for new or existing products or services.

#I am looking at the advertisement of JUGASANKHA news paper, online portal (www.jugasankha.in) and epaper (www.jugasankhaepaper.com). I work closely with clients & agencies and share ideas on Print & Digital media campaigns which has helped them get stupendous results and far exceed their expectation by offering a gamut of special innovations never tried before in the Kolkata market with Jugasankha in West Bengal,India. Marketing Manager- Media ad sales

Swabhumi publication pvt ltd(RICE GROUP)

Jan 2013 - Jun 2019

#Responsible for the planning of advertisement campaigns and sale of advertisement space.

#Building and sustaining long-lasting relationships with existing and potential clients.

#Conducting research on potential clients' products or services and determining the geographic location of the majority of their target customers.

#Setting up meetings with potential clients to present advertising proposals and address their concerns.

#Assisting the marketing team in the preparation of media kits and promotional plans.

#Persuading clients to purchase company advertising products and services by communicating the benefits of various types of advertising.

#Providing recommendations on suitable formats, advertising mediums, and font sizes.

#Preparing sample advertisements for clients.

Sales represntative- Advertising

Bartaman pvt ltd

Feb 2012 - Jan 2013

#Scout for potential clients and offer them good advertising services

#Give clients detailed cost estimate of proposed advertising services

#Explain the benefits of advertising on his/her company’s platform to clients

#Keep records of all documents, including payment receipts in client advertising account with the organization

#Prepare and make advertising presentations to new and existing clients, outlining their efficiency

#Give clients various advertising options to choose from based on their business needs and financial budget

#Send proofs of materials for advertising to clients for approval

#Assist clients in recommending appropriate ad sizes for print advertising and airtime duration for broadcast advertising

#Schedule appointments with clients to discuss new advertising proposals to secure the deal eventually

#Study sales statistics and prepare reports for clients’ advertising accounts. Sales executive- Advertising

Askme.com

Feb 2011 - Jan 2012

Map and monitor the market and build databases to pinpoint and exploit market Opportunities.

# Fixing appointment / meeting.

# Follow-up with clients.

# new clients acquisition.

# Maintain contact with all customers on a regular basis and in a planned manner.

# Achieve revenue, volume, yield rate and market share targets.

# Build relationship with customers and ensure excellent sales/ after sales service. Sales Manager- Media

Sampark advertising

Aug 2007 - Jan 2011

Map and monitor the market and build databases to pinpoint and exploit market Opportunities.

# Fixing appointment / meeting.

# Follow-up with clients.

# new clients acquisition.

# Maintain contact with all customers on a regular basis and in a planned manner.

# Achieve revenue, volume, yield rate and market share targets.

# Build relationship with customers and ensure excellent sales/ after sales service. Work Experience

Media marketing manager

Satsakal.com

Jun 2021 - present

Manage the sales team to sell advertisement space and time. Maintain good relationship with clients to ensure continuous business growth. Coordinate with Sales Director to set pricing for advertisements. Ensure on-time delivery and quality of advertisements. Ensure timely advertising billing and payment for customers Develop sales strategies to achieve the short and long term sales revenue objectives. Review the sales processes and suggest improvements. Communicate regularly with customers and management to discuss about advertising project progress, status and issues if any. Develop innovative and creative ideas for increasing sales. Develop overall budget and manage expenses within the budget. Prioritize customers based on revenue potential.

Determine new sales opportunities by studying the latest market trends. Plan the advertising account activities such as identifying customers, managing resources, and setting deadlines. Determine sales forecast and present the figures to the management and customers. Prepare sales presentations and proposals for customers. Marketing manage- (Ad sales)

Sankha press pvt limited

Jul 2019 - Apr 2021

#Hire and train creative talent for advertising department

#Placed advertisements in appropriate media, including television and online

#Measure the results of advertising campaigns to determine their effectiveness and cost-benefit ratio

#Reach out to departmental managers to gain key insights into advertising possibilities

#Identify decision-makers at specific mediums and build relationships with them

#Review and approve all advertising media for print or web

#Continue your education in digital advertising and identify new strategies and tactics to maximize brand visibility

#Collect all artwork on time and approve for publication

#Developing advertising strategies to increase buyer interest in products or services.

#Negotiating contract specifications and terms with clients or other external parties.

#Providing expert advice on marketing and advertising methods for new or existing products or services.

#I am looking at the advertisement of JUGASANKHA news paper, online portal (www.jugasankha.in) and epaper (www.jugasankhaepaper.com). I work closely with clients & agencies and share ideas on Print & Digital media campaigns which has helped them get stupendous results and far exceed their expectation by offering a gamut of special innovations never tried before in the Kolkata market with Jugasankha in West Bengal,India. Marketing Manager- Media ad sales

Swabhumi publication pvt ltd(RICE GROUP)

Jan 2013 - Jun 2019

#Responsible for the planning of advertisement campaigns and sale of advertisement space.

#Building and sustaining long-lasting relationships with existing and potential clients.

#Conducting research on potential clients' products or services and determining the geographic location of the majority of their target customers.

#Setting up meetings with potential clients to present advertising proposals and address their concerns.

#Assisting the marketing team in the preparation of media kits and promotional plans.

#Persuading clients to purchase company advertising products and services by communicating the benefits of various types of advertising.

#Providing recommendations on suitable formats, advertising mediums, and font sizes.

#Preparing sample advertisements for clients.

Sales represntative- Advertising

Bartaman pvt ltd

Feb 2012 - Jan 2013

#Scout for potential clients and offer them good advertising services

#Give clients detailed cost estimate of proposed advertising services

#Explain the benefits of advertising on his/her company’s platform to clients

#Keep records of all documents, including payment receipts in client advertising account with the organization

#Prepare and make advertising presentations to new and existing clients, outlining their efficiency

#Give clients various advertising options to choose from based on their business needs and financial budget

#Send proofs of materials for advertising to clients for approval

#Assist clients in recommending appropriate ad sizes for print advertising and airtime duration for broadcast advertising

#Schedule appointments with clients to discuss new advertising proposals to secure the deal eventually

#Study sales statistics and prepare reports for clients’ advertising accounts. Sales executive- Advertising

Askme.com

Feb 2011 - Jan 2012

Map and monitor the market and build databases to pinpoint and exploit market Opportunities.

# Fixing appointment / meeting.

# Follow-up with clients.

# new clients acquisition.

# Maintain contact with all customers on a regular basis and in a planned manner.

# Achieve revenue, volume, yield rate and market share targets.

# Build relationship with customers and ensure excellent sales/ after sales service. Sales Manager- Media

Sampark advertising

Aug 2007 - Jan 2011

Map and monitor the market and build databases to pinpoint and exploit market Opportunities.

# Fixing appointment / meeting.

# Follow-up with clients.

# new clients acquisition.

# Maintain contact with all customers on a regular basis and in a planned manner.

# Achieve revenue, volume, yield rate and market share targets.

# Build relationship with customers and ensure excellent sales/ after sales service. Skills

Key account sales

Clients services

Marketing

Media buying

Retail sales

Media planner

Relationship management

Media sales

Digital sales

Developing rapport with

Social media

Key account sales

Clients services

Marketing

Media buying

Retail sales

Media planner

Relationship management

Media sales

Digital sales

Developing rapport with

Social media

Business development

Sales

Brandiang

Online marketing

Advertising marketing

Operation

Revenue genaration

Team managment

Retail onboarding

Writing press releases or

Creative thinking

Business development

Sales

Brandiang

Online marketing

Advertising marketing

Operation

Revenue genaration

Team managment

Retail onboarding

Writing press releases or

Creative thinking

Key account sales

Clients services

Marketing

Media buying

Retail sales

Media planner

Relationship management

Media sales

Digital sales

Developing rapport with

Social media

Key account sales

Clients services

Marketing

Media buying

Retail sales

Media planner

Relationship management

Media sales

Digital sales

Developing rapport with

Social media

Business development

Sales

Brandiang

Online marketing

Advertising marketing

Operation

Revenue genaration

Team managment

Retail onboarding

Writing press releases or

Creative thinking

Business development

Sales

Brandiang

Online marketing

Advertising marketing

Operation

Revenue genaration

Team managment

Retail onboarding

Writing press releases or

Creative thinking

Key account sales

Clients services

Marketing

Media buying

Retail sales

Media planner

Relationship management

Media sales

Digital sales

Developing rapport with

Social media

Key account sales

Clients services

Marketing

Media buying

Retail sales

Media planner

Relationship management

Media sales

Digital sales

Developing rapport with

Social media

Business development

Sales

Brandiang

Online marketing

Advertising marketing

Operation

Revenue genaration

Team managment

Retail onboarding

Writing press releases or

Creative thinking

Business development

Sales

Brandiang

Online marketing

Advertising marketing

Operation

Revenue genaration

Team managment

Retail onboarding

Writing press releases or

Creative thinking

Key account sales

Clients services

Marketing

Media buying

Retail sales

Media planner

Relationship management

Media sales

Digital sales

Developing rapport with

Social media

Key account sales

Clients services

Marketing

Media buying

Retail sales

Media planner

Relationship management

Media sales

Digital sales

Developing rapport with

Social media

Business development

Sales

Brandiang

Online marketing

Advertising marketing

Operation

Revenue genaration

Team managment

Retail onboarding

Writing press releases or

Creative thinking

Business development

Sales

Brandiang

Online marketing

Advertising marketing

Operation

Revenue genaration

Team managment

Retail onboarding

Writing press releases or

Creative thinking

Skills

Language

Bengali A1

English B1

Hindi B1

Language

Bengali A1

English B1

Hindi B1

Interests

Internet serching

Travel

News

Interests

Internet serching

Travel

News



Contact this candidate