Profile Summary

Performance-driven professional with nearly 3 decades of rich & extensive experience in impacting organisation profitability through effective strategic & tactical management decisions, sales strategy, client satisfaction & people management

Led productive cross-functional team using interactive and motivational leadership that spurs people to willingly give excellent results

Adjudged for HNI sales of Saha Infratech Properties in Delhi/ NCR and UAE, wherein was instrumental in selling 60% of the 500 super luxury flats in the first year of launch

Track record of implementing the first MPLS VPN between three countries for British Gas

Developed and rolled-out winning go-to-market strategies for new product launches, product line extensions and product management/marketing initiatives

Developed sales plans, forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion plans and so on

Recognized as the only CWG lead to sell 1900 mobile connection to Indian railways in Rcom

Skilled in initiating & developing relationships with key decision-makers in target organizations for business development; while identifying underlying risks, deficiencies, and opportunities at forefront

Expertise in conceptualizing and implementing innovative sales & promotional strategies to target geography wise customers and revenue growth; established the link between Indian and Saudi for ONGC in record time of 3 months

Hands-on experience in ensuring sales maximization through effective management of the sales launch process by providing support to the customer and team

A strategist cum implementer with recognized proficiency in spearheading business to accomplish corporate plans and goals successfully

Skill Set

Soft Skills

Education

2005-2006: EPBM from IIM-C

1990-1992: MBA from Institute of Management Education, Pune, Pune University

Trainings Attended

Negotiation Skills- Anand David

Practitioners Business Excellence Model TBEM (TTSL)

Leadership Skills (RCOM)

How to hire the best team members

NLP –by Ram Verma

Career Timeline (2012 to till date)

Strategic Business Planning

Sales & Marketing

P & L Management

Revenue Expansion

Budgeting & Cost Control

Fund Raising

Market Research

Client Servicing & Management

Cross-functional Coordination

Campaign Management

Workforce Leadership (Hirings, Trainings & Performance Evaluations)

Work Experience

Since Jan’19-20 with Burdy Cabs (Toilarts Pvt. Ltd.), Delhi/ NCR

Vice President - Marketing & Business Development

Role:

Developing & executing high-level sales & marketing strategies, making high-stake decisions and overcoming complex business challenges using experience-backed judgment, strong work ethics and irreproachable integrity

Identifying and implementing strategies for building team effectiveness by promoting a spirit of cooperation between team members

Liaising with stakeholders while keeping them informed of progress and issues in order to manage expectations on all requirements and deliverables

Formulating business in new and growth areas and motivated people to perform beyond their normal past established skills/ levels

Exploring business potential, opportunities as well as clientele to secure profitable business volumes

Facilitating marketing plan to launch services for drivers and end customers

Making sure regular update with technology team for an improved UI/UX for Drivers and users

Monitoring mix of digital and traditional activities to empower launch and generate rides for Drivers

Targeting:

oMarketing strategy to attract more Drivers to use Burdy Application

oMarketing strategy to push more and more Riders to book taxis via Burdy App

Contributing towards hiring and training of sales and marketing staff

Facilitating:

oMarketing strategy to improve revenues for Drivers and Company

oMarket promotion activities to generate more rides on an ongoing basis

oRevenue Generation as per the planned Business Model

June’17 to Jan’19 with AA Business Consulting Pvt. Ltd., Delhi/ NCR

Branch Head – Delhi & NCR

Role:

Engaged in:

oRecruitment & Training of Sales and Consulting team.

oSetting Annual/ Quaterly/ Monthly Goals for team and Branch on lead generation, sales numbers, revenue, cross sales through the consulting team and number of KEP’s to be done

oLead generation through reference from existing clients

oAssigning consultants to clients and monitoring their growth on a monthly basis

Established and implemented short & long term goals/objectives, policies and promotion programs

Managed new ways to generate leads for sales team through event team

Made sure all company policies and procedures were followed at branch level and at the client level

Accomplishments:

Successfully took the branch from 4 clients to 140 clients in a span of 2.5 years

Played a key role in increasing revenue from 21 lacs to 5.8 Cr. p.a.

Grew sales team of 3 members to 10 member team to cover Delhi and NCR

From 3 in consulting team to 40 consultants and 8 PC’s to service clients at the optimum Level

Aug’14 to Mar’17 with AG8 Ventures Ltd., Bhopal

Head - Real Estate Business of Aakriti Ventures Ltd - Bhopal - Madhya Pradesh

Role:

Developed and implemented the sales and Marketing strategy in line with the Business Plan of company

Provided inputs during the price matrix definition process for the project based on latest market price trends and other related parameters

Developed:

oSales planning process by devising customer mix, positioning, pricing, payment schedules based on delivery schedules

oProcess for collating customer feedback and market intelligence related to Project

Established a robust framework to ensure effective validation of customer documentation for sale

Ensured the sales team responds to customer queries for residential/Commercial projects in a timely manner wherein serve as the highest point of issue resolution

Worked with Corporate Branding for marketing and branding initiatives for residential projects

Accomplishments:

Track record of increasing prices of all products by doubling the sales numbers within a span of 6 months and onwards.

Successfully launched and sold a commercial complex with 150 shops in a month

Previous Work Experience

Apr’12 to Aug’14 with Saha Infratech Pvt. Ltd., Delhi/ NCR

AVP Sales

Jan’10 to Mar’12 with Paragon Realtors, Delhi/ NCR

Operations Head

Jul’08 to Nov’09 with ING Life Insurance, Ahmedabad

Area Manager - Ahmedabad, Gandhinagar and Mehsana

Sep'07 to Jul’08 with Max New York Life Insurance Co. Ltd., Baroda

Managing Partner (Multi Locations -Baroda, Anand, Jamnagar, Bhavnagar, Kutch, Gandhidham)

Jun’04 to Sep’07 with Reliance Communications India Pvt. Ltd., Bhopal & Indore

Last designated as Circle Retail & Post Paid Head, M.P. & C.G

Growth Path:

Jun'04 to Oct'05: Circle Head CWG-Bhopal, MP, CG & Orissa

Oct'05 to Apr'07: Cluster Head, Indore

Apr'07 to Sep'07: Circle Retail & Post Paid Head, M.P. & C.G

Jul'02 to Jun'04 with BG Broadband India, Mumbai

Head Enterprise West

Jul'98 to Jun’02 with Bharti BT Internet, Delhi and NCR

Zonal Manager Sales

Apr'96 to Jul'98 with Spice Telecom, Punjab

Head - Channel Sales

Jun'92 to Apr'96 with Tata Infomedia, Pune & New Delhi

Territory Manager

Personal Details

Date of Birth: 16th December 1970

Contact Address: House No.1399, Sector -37 Noida, (UP)

Languages Known: English, Hindi and Punjabi

RAJEEV LUTHRA

~ Senior to Top Level Assignments ~

Sales & Marketing/ Business Operations & Development

adowz3@r.postjobfree.com +91-971**-*****

Motivational Leader

Change Agent Decision Maker

Collaborator Planner

Communicator

Saha Infratech Pvt. Ltd., Delhi/ NCR

AA Business Consulting Pvt. Ltd., Delhi/ NCR

Burdy Cabs (Toilarts Pvt. Ltd.), Delhi/ NCR

AG8 Ventures Ltd., Bhopal

2019-till 2020

2017-2019

2014-2017

2012-2014

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