John Eichhorn
Professional Experience
Unequal Technologies / Full-Time & Freelance Consultant April 2019 – April 2021
Senior Level Graphic Designer
• Design and execute marketing, sales, trade show graphics
- Design consisted of : Branding and logos, advertising design layout
for promotions and marketing of goods and services
- Design of pamphlets, ad slicks, web and social media marketing
• Layout & design new and existing product promotional materials
• Work done on a mac with the latest adobe cloud software
Henderson Aquatics September 2018 – February 2019
Senior Level Graphic Designer
• Design and execute retail packaging, in-store graphics
• Layout & design sales and marketing materials
- Design consisted of : Branding and logos, advertising design layout
for promotions and marketing of goods and new product launches
- Design of booklets, ad slicks and web and social media marketing
• Work done on a mac with the latest adobe cloud software
like: photoshop, illustrator and inDesign, acrobat and more
• Traditional and digital illustration done for 3D rendering
- illustration and rendering for new product development
• Powerpoint sales presentation support and execution
AAA Pharmaceuticals April 2017 – May 2018
Senior Level Graphic Designer
• Design and execute retail packaging and in-store displays
• Layout & design packaging for private label products
• Work done on a mac with the latest adobe cloud software
like: photoshop, illustrator and inDesign, acrobat and more
• Traditional and digital illustration done for 3D rendering
• Powerpoint sales presentation support and execution
Unequal Technologies Aug 2013 – Feb 2016
Senior Level Graphic Designer
• Design sales & marketing collateral materials
- Design consisted of : Branding and logos, advertising design layout
for promotions and marketing of goods and services
- Design of pamphlets, ad slicks, web and social media marketing
as well as icons for product and advertising needs
• Layout & design packaging and in-store graphics
- concepting & designing initial layouts through finished products
• Design digital banners and web landing pages
- Design consisted of graphics like banners and assets for new web-site branding
Bimbo Bakeries, USA Aug 2012 – Aug 2013
Packaging Graphics Manager
• Coordinate creative and production of retail packaging
- work within a PC environment utilizing sharepoint software
to coordinate with team members
• Quality control printing and facilitate execution
• Organizing press approvals with customer & pre-press
• Approves proofs of files for engraving & plate production
• Maintain files for each finished art file, artwork & proofs
Today’s Graphics Nov 2010 – Nov 2011
Account Manager and Designer for printing and marketing accounts
•Manage digital, large format and conventional printing accounts
•Layout & design
- Designed clients sales and marketing materials as well as in-store
and packaging design
The Imaging Group Sep 1999 – Nov 2010
Coordinate creative and production
• Meet with clients for initial direction and budgets
• Coordinate creative and production
• Provide estimates & timelines
• Present creative to clients from start to finish
• Hands on layout & design
Campbell’s Design Center 1990 - 1999
Graphic Designer
• Employed by Campbell’s Design Center as a packaging and promotional designer
- Meet with Marketing & Sales for initial direction and budgets
- Design sales, advertising and marketing materials for multiple brands in portfolio of products
with business to consumer and business to business execution
- Re-branded multiple consumer goods packaging as well as collateral marketing to support product launches
• Developed initial concepts through finished pieces.
Education
The Art Institute of Philadelphia
Associate Degree in Specialized Technology
Skills
• Strong sense of layout and design
• Knowledgeable and skilled in major Adobe graphic design software
• Solid knowledge of off set, digital, flexo & large format printing