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VP Marketing

North Bethesda, MD, 20852
September 12, 2021

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Rockville, Maryland 301-***-****


Chief Marketing Officer with 10+ years of experience in managing brands, designing marketing strategies and delivering marketing campaigns that foster growth, optimize customer lifecycles, and enhance digital platforms. Engage key customers to maximize revenue and performance, driving business and brand value.

Chief Marketing Officer VP Marketing


Lead communication, marketing, and advertising plans, analyzing data from cross-functional teams and industry trends to gain insights and identify new market opportunities. Align all messaging with brand mission, vision, and narratives that resonate with corporate objectives.

Establish team priorities, processes, and procedures, fostering positive, collaborative partnerships that are focused on shared goals. Expertise includes marketing strategy, digital transformation, brand and product management, customer loyalty and engagement, cross fucntional team leadership, digital omni-channel management and strategic planning.



• Global Marketing Strategy

• Communication Strategy

• Brand Management

• Product Management

• Trend & Data Analysis

• Growth Marketing

• Advertising

• Customer Engagement

• Omni-Channel & Digital Strategy

• Performance Management

• Revenue Generation

• Team Leadership


Chief Operating Officer

SmartMed Private Medical Services July 2018 – Current

SmartMed is an innovative membership-based healthcare concept providing its members with end to end primary and preventive medical care services in the comfort of their homes.

•Reengineered in full the internal workflows, processes and procedures to ensure customer centricity across all layers of the organization optimizing day to day operations between the medical and non-medical departments and enhanced internal communication between front liners and the medical staff resulting in around 90% renewal rates by current members

•Launched marketing campaigns on social media channels and managed all digital platforms including the online payment gateways

•Designed the acquisition strategy through a combination of online campaigns and member referral program

Chief Marketing Officer

American Express-Emerging Markets Saudi Arabia Aug 2006 –March 2018

American Express is a leading issuer of personal, small business, and corporate credit cards. The company’s travel-related offerings include credit cards, corporate and personal travel planning and booking services with a total annual turnover in Saudi Arabia exceeding $2.5 Billion

•Led and coached a team of 16 marketeers including four marketing managers and their corresponding subordinates. My role included supervising the following areas: Product Management and Development; Customer Loyalty and Engagement; Brand and Product Communication; Market Research and Data Mining; Digital and Social Media channels.

•Managed the consumer portfolio with over 12 different products achieving a total annual billing of $1.7 Billion up from $450 million in the span of 8 years.

•Launched the Centurion card in Saudi Arabia including full-service concierge and travel unit resulting in over $300 Million in billings in the first year alone becoming the single highest revenue driver in the following years with average annual spend exceeding $500 million.

•Successfully positioned the American Express brand as the must have card resulting in an increase from 35,000 to 275,000 cards while keeping attrition rates under 6%


Master Of Business Administration (Management) ESCP Europe

B/S Business (Marketing) Lebanese American University (Beirut, Lebanon)

Languages: English (Fluent), French (Fluent), Arabic (Native), Spanish (Beginner)

Computer skills: Word, PowerPoint, Excel, Microsoft Dynamics, SAAS (user level),

Atlas (Electronic Medical Record), Oracle (user level)

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