Tour Manager Marketing

Brooke Fallon Scheer

*** ******* ***. #* **** Beach, CA 90803 562-***-**** ******************@*****.***

PROFESSIONAL SUMMARY

My professional history delved heavily in sales and marketing within the travel industry. I not only excelled in those two fields but dabbled in almost every aspect of the business from Operations, Tour Managing, Quality Assurance, Training, Accounting, Airline Contracting, and so much more. I absolutely love the travel and hospitality industry and find pure pleasure in sharing my passion with others.

CUSTOMER SERVICE & INDUSTRY EXPERIENCE

Bar Bantam Bartender

(January 2018 to April 2019)

Creating classic craft cocktails along with all classics

Knowledgeable on craft beer, wine, cocktails, and the specifics of the food menu

Elevating the guest experience through genuine hospitality & product knowledge

Contributed ideas on improving procedures & overall bar function

Far Bar Little Tokyo Bartender & Marketing Manager

(December 2015 to December 2017)

Craft beer/cocktail enthusiast & benefactor of positive vibes providing professional & friendly customer service.

Collaborated & contributed ideas for meeting company goals, improving procedures, & providing feedback to further enhance business activities.

Managed all online and offline marketing initiatives.

Developed unique drink and cocktail offerings to enhance bar reputation.

Orchestrated several social functions including private parties, business meetings and formal engagements.

Contiki Holidays Sales, Marketing, & Tour Manager

(January 2007 to December 2015)

Collaborated with the marketing team to assist in the execution of projects, provided feedback, contributed ideas, & offered suggestions for improving campaigns, procedures, & business-related activity.

Assisted in the creation & execution of multi-media online & offline marketing campaigns & content to maximize click-through rates, impressions, exposure, & conversions.

Ensured that messages were supportive of & consistent with marketing strategies.

Participated in sales creative discussions to determine necessary trade pieces. Managed the creation of content & made recommendations for improvements to ensure trade material is current & relevant for agents to convert sales.

Supported the execution of contests & sweepstakes including drafting rules & regulations, prizewinner fulfillment, concept brainstorming, & copywriting.

Organized & collated content for consumer & trade email blasts & worked with the sales team to create final versions.

Identified strong performing promotions and top selling tours to help determine future promotions. Pulled performance data results & generated monthly reports on promotion performance as needed.

Created & posted content on social media outlets that contributed to the overall social network strategy. Monitored the website for promotion, brand, campaign, style, & functionality updates & coordinate & compile changes with the appropriate teams.

Managed reporting from CRM, processing, & providing analytic reviews at an executive level.

Managed & executed various sales activities including sales calls, agent trainings, as well as trade & consumer shows.

Defused escalated customer service issues to ensure the integrity of relationships with key accounts was kept intact & of highest priority.

Experienced in servicing & entertaining 50+, 18-35 year-olds from different countries & cultures. I managed issues/problems that occurred including but not limited to; assisting with lost passports, traveler injuries & hospital visits, conflict of personalities, being sensitive to travelers’ needs, etc.

EDUCATION

Fullerton Community College: Psychology

(Spring 2008 to Winter 2012)

Long Beach State University: Business

(Fall 2005 to Spring 2008)

TECHNICAL & TRAINED SKILLS

Proficient in Microsoft Office; Word, Excel, Outlook, & PowerPoint. 7 Habits for Managers Course & DISC Assessment Training Bar Smarts & Cicerone Certified.

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