Curriculum Vitae

SUKHDEEP SINGH PASRICHA

HOUSE NO: 770, FIRST FLOOR,

SECTOR-91, JLPL, MOHALI.

PUNJAB (INDIA)-140307

Mob: 098***-*****, 098***-*****

Email:adny1k@r.postjobfree.com

Seeking Managerial Level assignments in Retail Industry/ Business Development with anorganization of repute.

CORE COMPETENCIES

Sales and Marketing

Managing the sales and marketing operations and accountable for increasing sales growth.

Driving sales initiatives to achieve business goals & managing frontline sales team to achieve them.

Conducting competitor analysis by keeping a close view of market trends to achieve metrics.

Business Development

Exploring potential business avenues & managing marketing & sales operations for achieving increased business growth & initiating market development efforts.

Analyzing latest marketing trends & tracking competitors activities & providing valuable inputs for fine tuning corporate sales & marketing strategies with an eye on converting rural & semi urban markets into potential business hubs.

Team Management

Identifying and implementing strategies for building team effectiveness by promoting a spirit of cooperation between team members.

Determining training needs of employees & channel partners by conducting suitable training programs to enhance their product knowledge and sales skills leading to increased productivity.

Personally Organizing and conducting training and development programs and also in association with internal trainers

CAREER HIGHLIGHTS

Present Work Experience

C M Associates Pvt. Ltd. (Patiala)--(Nov,2020 To May,2021)

(Punjab Distributor Of Procter And Gamble)

Territory Business Manager (General Trade Sales)

Roles& Responsibilities:

Planning and achievement of DSE- wise coverage, volume & fundamentals in the assigned area objectives in the assigned area.

Planning and execution of the promotions & new product launches in the assigned area.

Works with all top stores & leads the joint business planning with these stores.

Planning and achievement of local Initiatives / priorities ( eg OHD thrust, coverage extension plans, RPS drive).

Analysis and planning of business DSE- Wise / customer- wise / Product Category / SKU – wise for the assigned area.

Participates in the site Joint Business Planning process.

Leads Business Team reviews in the Canvass meeting

Wal-Mart India Pvt. Ltd. (Zirakpur)-(July.2017 To March.2020)

Team Leader (Membership &Marketing Dept.)

Roles& Responsibilities:

Currently handling M & M Dept. as a Team Leader.

Monitor HO Driven Programs Eg: Attrition control base, Costumer Engagement Activity.

Understand top 500 costumers: Birthdays/Anniversaries, personalized communication.

KPI to monitor buying costumer’s base, frequency, attrition, health of high value costumers.

Generating other income for the store by space selling.

Working on the last 6 Months Non-Buying costumers’ base and measuring the conversion for the same.

Metro Cash & Carry India Pvt. Ltd. (Ludhiana)-(April 2014 to June 2017)

SCO Pro Sales Manager (Sales Dept.)

Roles& Responsibilities:

Currently handling sales dept. as a SCO Pro Sales Manager.

Developing and identifying institutional accounts to assist office and institutional

segments towards achievement of set targets.

Creation of both standardized and custom reports.

Analyzing price requirements of Key accounts in discussion with KAM’s and closure

of same with stakeholders.

Coordination with HO team for getting right solutions to help enrolment and improve

engagement with HNW corporate.

Generate sales dashboard as per defined matrix.

Senior Team Leader (GR & FOH Dept.)

In Oct, 2015 got promoted as Sr. Team leader and given additional responsibility of FOH (Front of

House) along with Goods Receiving Dept.

Roles& Responsibilities:

Currently handling Goods Receiving& FOH department as Sr. Team Leader.

Handling entire acquisition of the store to enhance the footfall of the costumer.

Driving reactivation, status-9, renewed expire license drives from FOH.

Coordinating with various vendors for the costumer’s engagement activities.

Working on Non-Buying costumers base and convert them into buying costumers.

Handling Other Income Project and generating the income for the store by space selling.

CAREER HIGHLIGHTS OF PREVIOUS EXPERIENCE

Retail Industry Experience (Apparel Showroom)-(Dec 2004 to March 2014)

Successfully Run own business as dealers of AMARTEX IND. LTD.

(Deals in Readymade Garments, home furnishings,

Ladies Embroided suits, Textiles Etc.)

Roles & Responsibilities:

Appointing stockiest & distribution controls in Ropar and surroundings.

Leading new product launches & product/brand promotion events.

All operations and sales were handled by me.

Marketing strategies and policies were made by me.

ACADEMIC PROFILE

Bachelor of Arts (B.A) from GNDU, Amritsar (Pb).

10+2 of Commerce from CBSE Board Chandigarh (UT).

Matric from CBSE Board Chandigarh (UT).

PERSONAL DETAIL

Fathers Name: S. Sarpadam Singh Pasricha

Mothers Name: Late Mrs. Ravinder KaurPasricha

Spouse Name: Gagandeep Kaur Pasricha

Son Name: Kunwardeep Singh Pasricha (18yrs)

Daughter Name: Rabbani Kaur Pasricha (13Yrs)

Date of Birth: 30th May 1978

Marital Status: Married

Nationality: Indian

Sukhdeep Singh Pasricha

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