Michelle Rosborough

Los Angeles, California

adnbk8@r.postjobfree.com

310-***-****

Authorized to work in the US for any employer

• Dedicated, Determined and Conscientious Hospitality Management Professional has 20 years’ experience in Hospitality Industry with well-rounded experience in Revenue Management, Sales and Marketing, Tour and Travel, Operations, Ecommerce and Social Media

• Diligent leader with strong skills in Training, and Public Speaking. Has been invited to speak on Hospitality in educational settings.

• Amazing ability to connect with people inspiring long term relationships

• Weekly and Monthly Hotel Forecasting, Rate Management, Staff Development, and reporting. A Conscientious candidate with significant perseverance in attaining professional goals, resulting in a past promotions from Revenue Manager to Senior Revenue Manager/Trainer at Best Western Intl as well as having own Revenue Management company producing 10-25% revenue increases year over year.

• Enthusiastic hospitality professional accomplishes targeted revenues and profits through developing, marketing, and delivering innovative hotel services as well as training and coaching efficient staff from various departments. Ability to work and understand all areas of operations

• Effective Team Leader who possesses exceptional abilities in organizational leadership, problem solving, working under pressure while managing multiple concurrent tasks.

• Speaks conversational German and Spanish.

• Lived and attended a University in Salzburg Austria in Europe.

• Certified in Hotel Training and Industry Analytics

• Diligent Sales & Marketing Leadership

• Social Media Management and Ecommerce

• Strategic Planning & Implementation

• Thorough Inventory Management/Cost Control

• Exceptional Client Relationship Manager

Work Experience

Pricing and Revenue Manager

LAACO, LTD - Los Angeles, CA

September 2018 to October 2019

• Contribute to success of Storage West by being primarily engaged in price optimization for all self-storage properties in the real estate portfolio.

• Advised on pricing strategies to maximize and achieve company revenue goals.

• Key contact in new project implementing new Revenue Management software. Tested, implemented, and advised on new software and recommend any necessary update and advise of new reporting/strategy recommendations. Pulled data from Qlikview for analytics and reporting. Self Employed

American Tours International Temporary contract - Long Beach, California March 2018 to June 2018

• Independent Contractor assisting companies with Revenue Management, channel management,

• Streamlined business processes and procedures, and CRM. Revenue Manager

Red Roof Inns, Inc. - Long Beach, California

September 2016 to May 2017

• Oversaw18 properties revenue management strategies. All aspects of channel management Senior Revenue Manager/Trainer

Best Western International – Phoenix, Arizona

March 2010 to August 2016

Brand Revenue Management services and training for individual Best Western properties up to 12 and one time that have signed up for services through the brand.

• Consult weekly with hotels on pricing, rate strategy and yield management

• Advise hotels on third party website marketing, online media presence, social media and consumer review sites

• Use industry reporting to evaluate success of assigned hotels

• Identify and develop revenue opportunities

• Perform competitive market analysis on a weekly basis

• Create and maintain demand forecasts and pace reports for each property

• Conduct all rate changes on behalf of each property using the Property Management System and Best Western's proprietary systems

• Consult with hotels on corporate, group and negotiated rates President – Self Employed

Hotel Mentors – Phoenix, Arizona

August 2004 to March 2016

• Hotel Mentors was created as a hospitality mentoring company that provides channel management and continuing education/training in all areas of revenue management, specifically for the mid-scale and economy hotels.

• Hotel Mentors focuses on the fundamentals of hotel revenue management operations. We achieve this by personally mentoring properties on all aspects of revenue management including pricing strategies, yield management, forecasting, market segmentation, report analysis etc.

• Focus is on individual property consulting and managing the distribution channels for those properties and creating customized property tools so that a better understanding of financial growth is attained. These

• channels include chain level booking sources, 3rd party websites and external hotel websites.

• Hotel Mentors increases RevPAR through proper channel management. Director of Revenue Management

Carefree Resort & Villas – Carefree AZ

March 2004 to August 2004

• Ensure that all revenue streams are maximized, with focus on effectively managing all. leisure distribution channels and the reservation sales effort for the resort.

• Managed PMS Opera

• Develop, implement, and direct the overall revenue management effort and initiatives of the resort through evolution and refinement of yield management processes in the primary area of rooms, with secondary attention on F&B, Spa, and other ancillary revenues.

• Work in concert with property leadership to identify property specific revenue management needs and deploy resources and staffing accordingly to support maximum return.

• Produce PACE report, 10- day and 30-60-90-day Forecasts, create Reservations Incentive Programs, produce and analyze ACD reports, review and analyze STR, Hotelligence/Demand 360, & Rate View reports and advise of trends and/or changes accordingly to maximize revenue at resort.

• Spearhead the development of the reservation team, the implementation of effective revenue management principles and models, procedures, and on-going training, to ensure current and long-term revenue goals and objectives for the resort will be achieved. Regional Revenue Manager/Department Trainer/Educator Best Western International – Phoenix, Arizona

March 2002 to February 2004

• Responsible for own territory consisting of 180-200 properties.

• Consult & train properties on rate strategy, marketing programs, perform annual distribution systems analysis reports, create unique, intensified power-point presentations for training at property levels as well as major Best Western events including convention, perform training classes, state meeting presentations, conventions, (30% travel)

• Create and present training classes on various aspects of revenue management including pricing strategies, how to read the STR report, forecasting, competitive benchmarking, and market segmentation. Implemented the use of Webinars and spearheaded the project and conducted and recorded first 3 webinars to assist membership in receiving detailed training via the web. Reservations/Revenue Manager

Scottsdale Conference Resort – Scottsdale, Arizona February 2001 to March 2002

• Oversee Reservations Department staff of three.

• Training, block meeting space, proof group contracts in Delphi, manage GDS and internet/e-commerce programs, and analyze Hotelligence, Phaser, & STR Reports to increase revenue and marketing opportunities within the resort.

• Input call around, call conversion report, strategy board and detailed sales script responsible for all reporting, setting revenue goals, inventory/yield management, pricing strategies, conducting revenue/yield meetings, implementing new projects, create packaging & marketing with outside vendors, and pursuing new market segments.

Reservations/Revenue Manager

Summerfield Suites by Wyndham Hotel – Scottsdale, Arizona October 1998 to December 2000

• Maintained & managed reservations program (PMS & Fidelio) as well as the GDS and Internet programs for four Arizona (Lodgeworks) properties, running stats and reports for sales staff and executive committee,

• Conducted weekly Revenue management/Rate Mix meetings, training, manage wholesale contracts and allotments, group blocks, and overall inventory for all properties.

• Assisted Sales with meeting planning for rooms and meeting space. Booking meeting space, catering, room blocks, group contracts, revenue management, and overall convention services. Extended stay facility.

Tour Director - Tour Director

Globus Gateway/Cosmos Tours - Pasadena, California March 1992 to September 1998

• Major US tour operator. Conducted 10-14-day tours for groups throughout Western United States

(National Parks Tour).

• Responsible for all commentary, organization of optional excursions and adventures, planned all activities, handled financials of tour, and planning of hotel rooming lists and meal arrangements.

• Meet & Greet operations from airport. 100% travel. Education

B.S Business Management

University of California-Irvine - Irvine, CA

Certificate in German Studies

University of Salzburg - Salzburg, Austria

Diploma

Louisville High School - Woodland Hills, CA

Certificate of Completion in Tour Management

International Tour Management Institute

Certificate

Disney Institute Seminar

Customer Service Disney Style

Certifications/Licenses

CHDT - Certified Hospitality Trainer

CHIA - Certified Hospitality Industry Analytics

OSHA training

Volunteer Work

• Presentations to 6-12th grade students on hospitality and motivational speeches.

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