IMRAN KHAN

Digital eCommerce Social MarTech

adn7we@r.postjobfree.com

+971-**-***-****

linkedin.com/in/imranpathan

SUMMARY

A bilingual digital marketing leader with deep understanding of technology. 15+ years of demonstrated history of building & promoting awesome products for startups, enterprise and State/Federal Governments. MOST PROUD OF

• Generated a revenue of $65M for a

SaaS company mostly through organic

marketing in Insurance sector

• Digital Transformation of traditional

healthcare business resulting in revenue

growth of 40%

• 6 fold growth for a large Travel agency

through conversion rate improvement &

changing the customer journey

• Breakeven within 8 months for a

healthcare startup with 6 new franchisee

• Grew organic search traffic from 120K

to 650K /day within 6 months through

‘Pyramid’ strategy

Head of Digital & Technology

Tripled the product sales in 1 year through Omni-channel marketing

Promoted products in marketplaces like Amazon, Flipkart, Myntra etc Jun 2018 – May 2020

#OmniChannel #CRM #BTL #Branding #SocialMediaMarketing Vice President - Marketing

Digital transformation of business by integrating Sales, Marketing, Operations, Finance & Customer support resulted in 40% increase in MoM revenue

Reduced cost per acquisition by 52% in 6 months by focusing more on digital channels May 2017 - Jun 2018

#DigitalTransformation #IntegratedMarketing #FranchiseeDevelopment EXPERIENCE

eCommerce Consultant

Optimized listing to become ‘Amazon Choice’ & ‘Best Seller’ in Amazon

Launched separate eCommerce Website for B2C & B2B/Corporates

Noon, Carrefour, DubaiStore, FnP, JoiGifts, Tradeling & Amazon Vendor Sep 2020 - Present

#Amazon #Noon #Carrefour #Marketplace #eCommerce Corporate Gifts Aesthetic/Healthcare

Healthcare

Digital Marketing Manager

Team Leader – Online Marketing

Apr 2006 – Aug 2008

Executive – Search Engine Optimization

Jun 2005 – Apr 2006

Project Manager for website design, mobile app development and online marketing

Streamlined the project development & marketing process, resulted in a growth of 231% in revenues

On page optimization: Keywords research, content keyword density, Meta tags

Off Page: Directory, Article, Blog & Forum submission Sep 2008 - Jan 2010

COMPETENCIES

• Digital Transformation

• Marketing Automation

• CRM

• BTL & PR

• eCommerce

• Startup Operations

• Email Marketing

• Paid Ads (Adwords/Facebook/LinkedIn)

• Conversion Rate Optimization

• Search Engine Optimization

• Social Media Marketing

Certificate in Digital Transformation

University of Virginia

Google Advertisement Professional

Google Inc.

Inbound Marketing

HubSpot Inc.

Yahoo Ads Ambassador

Yahoo Inc.

CERTIFICATION

EDUCATION

Master in Computer Application

MP Technical University

BSc. Physics Honors

Aligarh Muslim University

#DigitalMarketing #Elance #ProjectManagement

#SearchEngineOptimization, #KeywordResearch

Insurance/SaaS

Travel/Hospitality

Digital Agency

Banking/Finance

#GrowthHacking #Affiliate #MediaBuying #PPC #LandingPage

Created company page on Facebook. The page has 2.5M+ likes now

Increased the air tickets sale from 16 to 100/day, through SEM, & website redesigning

SEO: Created ~400K web pages, it helped 370% growth of organic traffic in a year Director - Marketing

LinkedIn: Generated revenue of $65M in 12 months mostly through organic

CRM Integration: Integrated MailChimp & Pardot with SalesForce. Developed & executed integrated marketing automation. It helped to increase the qualified leads by 137% Jan 2010 - Apr 2017

#CRM #B2B #ProductDevelopment #WebsiteMaintainence

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