Ido Lechner

Experience

Education

Content Strategist Jan 2018 - Aug 2019

GlaxoSmithKline (GSK)

- Conceptualized and implemented strategies to increase weekly editorial output and boost engagement

- Hired and managed writers, assigning coverage topics and editing work to ensure brand cohesion

- Devised and oversaw the workflow for handing off materials for editing, legal approval, and publishing

- Generated CTA’s and worked with SEO keywords to insert within pieces for monetization and partnerships Content Curator Feb 2019 - Feb 2020

Medium

- Oversee distribution of community-written pieces across newsletters, homepage, and featured articles

- Support community engagement strategy and contribute to monthly publication conceptualization

- Establish content quality and distribution guidelines spanning over 50 unique topics and counting

- Edit and provide curation feedback on thousands of writers’ work, as well as cross-check research Founder Nov 2019 - present

Magic Media

- Developed a client-facing dashboard to quantify and track brand’s social impact

- Perform brand audits for 30+ organizations and founders looking to dive into social media

- Generate customized content strategy decks for founder and executive thought leadership

- Create content across a variety of channels including IG, FB, YT, Medium, Newsletters, Blogs, etc… Helping Brands Speak Human

Parsons School of Design (M.S.) Strategic Design and Management May 2023 MIT Sloan School of Management Mastering Design Thinking Course May 2019 NYU Tandon School of Engineering (B.S.) Integrated Digital Media May 2018 Accomplishments

Adobe Photoshop Certified, MLB Media Lab VR

Hackathon prototyping mentor, Protothon Hackathon

UX mentor, Lincoln Motors Design Sprint

Research / Editorial Intern — Staff Writer & Editor — Content Strategist Jun 2015 - Jun 2021 PSFK

- Contributed over 500 news and opinion pieces on startups, technology, design and innovation

- Co-created white papers containing strategic materials for Red Bull, Target and American Express

- Content proofed, edited, and designed trend reports on Chatbots, Future of Retail, Digital Nomads, etc…

- Devised content strategy that drove upwards of $40,000 USD in sales for paid weekly newsletter Skills

1 Duffield st, Brooklyn, NY, 10128 917-***-**** adn48q@r.postjobfree.com Content Strategy

Branding

Writing + Editing

Video + Audio Editing

Bilingual (En + Hbrw) Webflow

Sketch

InVision

Wordpress

Adobe suite

https://www.linkedin.com/in/ido-lechner-640b7a100/ https://medium.com/ido-lechner ido https://idolechnersportfolio.webflow.io/ UI/UX Design Internship Sep 2017 - Dec 2017

MangoConcept

- Conducted usability tests to identify pain points in navigational elements

- Drafted wireframes, user personas and flows, high fidelity mockups and digital prototypes

- Designed RecruitRadar from start to finish, an app currently deployed in the iOS and Android app stores

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