Business Builder with ** years of experience working across some of

the most iconic International brands across various consumer good industries.

Skilled in Marketing Management, Luxury Goods, Event and Sponsorship Management, Customer experience, and

Communication.

Global brand and business strategy depth knowledge, taking consumer insights through to action, understanding and deploying the levers of the P&L to achieve financial goals, product development, distribution, new market development, leading and developing teams.

Trilingual Talent: French, Spanish & English.

SUMMARY

Responsible for developing high level Marketing and Brand strategies that align with the vision of this Family Business. Identify innovative ways and technologies to further build and extend the business, maximize market share, increase sales and elevate our brand positioning in LATAM.

* Conceptualized a 360 Brand and communication strategy increasing annual sales by 30 %.

*Worked cross functionally with Creative teams to launch campaign across digital media that increased sales by 30%.

*Led team of 18 Sales associates and creatives to increase external clients by 50% in 2019.

*Acquired 30 new Corporate accounts and grew sales by over 70%.

*Executed marketing campaigns for the company's web solutions during COVID 19 to transform Physical services into Virtual services

*Executed more than 200 Virtual events with Corporate companies such ad Amgen, Sanofi, J&J, Pfizer and Aztraseneca..

*Oversaw Strategical Sponsorships and partnerships to position Nespresso as the icon retail industry leader.

*Event Management in territory, positioning Nespresso as local and retail industry business leader.

*Successfully executed more than 300 events/ year to build Brand awareness such as Boutique openings, The Veuve Clicquot Polo, Vanity Fair, International Emmy's awards, Madison Square garden series, NYC Fashion week' in order to entertain High Valued Customers and VIP'S and deliver Ultimate Nespresso Tastings. MARIA VALENCIA

MARKETING & EVENTS DIRECTOR

admv9e@r.postjobfree.com

(+57) 318- 265-4752

maria-luisa-valencia

Cali- Colombia

New York- USA

WORK EXPERIENCE

ACTIV TECHNOLOGIES - COLOMBIA

OCTOBER 2015 -2021

EXECUTIVE MBA

Marketing and Luxury goods

ISG Business School Paris, Tokyo,

Shanghai, New York,

2011

BBA, ECONOMICS

Université Toulouse 1 Capitole

Toulouse, France

2007

INTERNATIONAL BACCALAUREAT

Lycee Francais Paul Valery

2003

EDUCATION

DIRECTOR OF MARKETING & INNOVATION

LANGUAGES

French, Spanish, English

CONTACT

NESTLÉ - NESPRESSO USA

NEW YORK

JUNE 2010 - MAY 2014

MARKETING & EVENTS MANAGER

WORK EXPERIENCE

ENTRPREUNERSHIP INITIATIVE

BUBUCETI

Language stimulation program for

children (0-7)

HOSPITALITY ACCOUNT MANAGER

LVMH - CHRISTIAN DIOR

PARIS

OCTOBER 2006 - JAN 2009

*Worked cross-functionally with creative teams to develop branding guideline for LATAM.

*Found, on-boarded, and built relationships with local retailers; served as the primary point of contact for all projects

*Managed ATL & BTL marketing initiatives and the P&L of the brand.

*Served as Spanish liaison between France and LATAM POS.

*

*

RELAIS & CHATEAUX,

TOKYO, SHANGHAI, NEW YORK

JANUARY 2009- MAY 2010

MARKETING & EVENTS MANAGER

NESTLÉ - NESPRESSO USA

NEW YORK

JUNE 2010- MAY 2014

*Identify and approach potential Tour operators and restaurants in Tokyo and Shanghai.

*Partnered with Travel agencies and wedding planners to promote properties as a peak travel destination

*Oversee PR agency and initiatives.

*Organize and plan promotions in key cities.

*Developed Romantic Escapes promotional campaign, which has become the 2nd most successful marketing campaign within Relais & Châteaux.

*Coordinated launch of loyalty program on the US market

*Developed a direct sales campaign to key agencies in primary markets.

*Strengthened trade relations through targeted campaign, including mailings, e-mail marketing and VIP requests. BRAND MANAGER

*Spearheaded all manner of Gastronomy Events with Starred Michelin Chefs, Tradeshows, to increasing our B2B Accounts by 70 %. Built a robust Brand awareness 360 campaigns through Exclusive Events engagement leading to an increase in inbound of 60 % year

*Supported Brand Ambassadors program through extensive product training to deliver Ultimate moments for our High valued customers.

*Orchestred design and production for all Marketing Events materials.

*Performed budget management by monitoring Annual department budget, reaching estimates to accurate ratio below 1% .

*Carefully managed exclusive vendors to optimized and reduce costs price by 35%

*Conceptualized Brand Ambassador Training program in NY and Florida for major events and Trade activations.

ABOUT ME

I’ve lived and worked in the United

States, France, Japan, China and

Colombia adapting to cultures and

ways of working. Problem solving

and multi task style.

I have two incredible young children

I chase around while also balancing

a full-time career, partner and an

intense love of food and coffee.

Contact this candidate